It's a day for launching advertiser tools: not just Tremor Video but data leviathan Acxiom, as well, is bringing a new tool to the digital marketplace, and where Tremor has extensive publisher relationships to leverage its new DSP, Acxiom has all the information anyone could ever want about more or less everybody to fill its DMP. The company tracks a trillion transactions every week. Yes, trillion, with a "T." "We have about 800 million individuals across the world we collect information on," Nada Stiratt, the company's CRO, told Adweek (for the record: the US population is ~300 million, so you're probably in there somewhere). "We run databases for 9 out of 10 credit card issuers, and for some of the big retailers, we run their loyalty programs." Naturally, Acxiom can't just sell that data on to advertisers—personally identifying information (PII) is stripped out and everybody becomes a number in a spreadsheet with various salient characteristics—age, income, perhaps whether someone is a new parent of a child between six and nine months of age—the data gets very specific. And there are still significant advantages to working with Acxiom and its partners, including major publishers like Facebook. "We do it without using cookies," explained engineer Tom Affinito (trust us, that's a more and more vital part of the process). "We can take the anonymized data to Facebook, and Facebook will be able to recognize those individuals, even though the PII is removed." Not people... Continue reading at 'AdWeek'
[ AdWeek | 2013-09-23 00:00:00 UTC ]
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Nikesh Shukla is launching his first podcast series “Brown Baby” in January 2021 in partnership with Acast, ahead of his forthcoming memoir of the same name. Continue reading at The Bookseller
[ The Bookseller | 2020-11-29 12:07:08 UTC ]
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The manager of actor Kenneth More's estate is to publish the actor's first biography in almost 40 years. Continue reading at The Bookseller
[ The Bookseller | 2020-11-27 04:56:07 UTC ]
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Little, Brown's Sphere and Piatkus imprints are teaming up with digital marketing consultancy The Tandem Collective to launch a new writing prize that champions underrepresented voices in the romance genres. Continue reading at The Bookseller
[ The Bookseller | 2020-11-26 22:16:31 UTC ]
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A multi-format storytelling platform, featuring the work of authors including Colum McCann and Chigozie Obioma, and audio performers including Helena Bonham-Carter and David Tennant, has launched this week. Continue reading at The Bookseller
[ The Bookseller | 2020-11-26 20:07:03 UTC ]
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German media giant Bertelsmann says that its Penguin Random House division is buying rival Simon & Schuster Continue reading at ABC News
[ ABC News | 2020-11-25 20:24:15 UTC ]
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Retail and publishing expert David Roche is launching a mentoring and coaching service through his company David Roche Enterprises. Continue reading at The Bookseller
[ The Bookseller | 2020-11-25 09:19:55 UTC ]
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The Curtis Brown Creative Writing school is launching a Breakthrough Writers’ Programme, which features fully funded courses, mentoring and scholarships for underrepresented writers. Continue reading at The Bookseller
[ The Bookseller | 2020-11-24 13:15:13 UTC ]
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Pearson has committed to tackling gender bias and stereotyping in education, unrolling "first of its kind" gender equality guidelines for the resources it produces. Continue reading at The Bookseller
[ The Bookseller | 2020-11-23 00:36:36 UTC ]
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Dialogue Books is launching a podcast with author Dr Pragya Agarwal, called "Wish We Knew What To Say: A Podcast About Talking with Children About Race". Continue reading at The Bookseller
[ The Bookseller | 2020-11-22 13:44:09 UTC ]
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The National Literacy Trust is to launch an initiative to address the attainment gap and support the wellbeing of children in 14 target areas across the UK, funded by Arts Council England. Continue reading at The Bookseller
[ The Bookseller | 2020-11-19 08:00:06 UTC ]
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Under-represented writers’ platform Untitled has launched the second full issue of its global online journal Untitled: Voices, featuring work from 53 emerging writers from around the world. Continue reading at The Bookseller
[ The Bookseller | 2020-11-18 16:23:12 UTC ]
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As many on this side of the pond may not know, Manchester United and England footballer Marcus Rashford is currently all that stands between the United Kingdom and compete moral ruination. In a year where a particularly grotesque grotesquerie of Brexiteer Tories consolidated power,... Continue reading at Literrary Hub
[ Literrary Hub | 2020-11-17 19:04:34 UTC ]
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David Walliams and Tony Ross' Code Name Bananas (HarperCollins) has swung into a second week in the UK Official Top 50 number one spot. Continue reading at The Bookseller
[ The Bookseller | 2020-11-17 15:53:00 UTC ]
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Graphic novel publisher SelfMadeHero is launching a social media campaign calling for artists to support bookshops with a drawing of their favourite store. Continue reading at The Bookseller
[ The Bookseller | 2020-11-17 06:10:11 UTC ]
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In the first half of 2021, the smart TV maker will start selling CTV ads guaranteed against Nielsen’s Digital Ad Ratings. The post ‘I need it verified’: Vizio will add Nielsen measurement to lure linear TV ad dollars to its connected TV platform appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-11-17 05:01:32 UTC ]
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In early 2022, Yale University Press will debut Black Lives, a series of brief biographies of Black individuals who profoundly shaped history. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-11-17 05:00:00 UTC ]
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The Publishers Association’s Work in Publishing campaign, aimed at encouraging young people between the ages of 14 and 24 to pursue a career in publishing, takes place this week (16th–20th November), involving publishers including HarperCollins, Penguin Random House and Hachette UK. Continue reading at The Bookseller
[ The Bookseller | 2020-11-15 21:16:00 UTC ]
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The BBC Radiophonic Workshop made the famous science fiction theme tune and worked with the Beatles. Now it is preparing to make historyThe Radiophonic Workshop has always broken new sonic ground, from the Doctor Who theme to the Hitchhiker’s Guide to the Galaxy. Now they’re at it again – this... Continue reading at The Guardian
[ The Guardian | 2020-11-15 10:00:31 UTC ]
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The Ingram Content Group is partnering with Booxby, an AI-driven analytics platform for evaluating written content, to launch Booxby Search, a book recommendation tool that will be offered for free to the public. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-11-11 05:00:00 UTC ]
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The UK Parliament’s Joint Committee on Human Rights has opened an inquiry into the issue of freedom of expression, in part seeking to address if hate speech law is in need of an update. It is inviting interested parties to contribute written evidence by 6th December. Continue reading at The Bookseller
[ The Bookseller | 2020-11-09 10:54:37 UTC ]
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