It's a day for launching advertiser tools: not just Tremor Video but data leviathan Acxiom, as well, is bringing a new tool to the digital marketplace, and where Tremor has extensive publisher relationships to leverage its new DSP, Acxiom has all the information anyone could ever want about more or less everybody to fill its DMP. The company tracks a trillion transactions every week. Yes, trillion, with a "T." "We have about 800 million individuals across the world we collect information on," Nada Stiratt, the company's CRO, told Adweek (for the record: the US population is ~300 million, so you're probably in there somewhere). "We run databases for 9 out of 10 credit card issuers, and for some of the big retailers, we run their loyalty programs." Naturally, Acxiom can't just sell that data on to advertisers—personally identifying information (PII) is stripped out and everybody becomes a number in a spreadsheet with various salient characteristics—age, income, perhaps whether someone is a new parent of a child between six and nine months of age—the data gets very specific. And there are still significant advantages to working with Acxiom and its partners, including major publishers like Facebook. "We do it without using cookies," explained engineer Tom Affinito (trust us, that's a more and more vital part of the process). "We can take the anonymized data to Facebook, and Facebook will be able to recognize those individuals, even though the PII is removed." Not people... Continue reading at 'AdWeek'
[ AdWeek | 2013-09-23 00:00:00 UTC ]
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Specialist mental health publisher Trigger Publishing is launching a new book series next year, focusing on "empowering people to help others with their mental health". Continue reading at The Bookseller
[ The Bookseller | 2020-11-09 07:44:22 UTC ]
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At least 60% of Slate's podcast audience also visits its site, giving the news publisher a strong foundation for its new first-party data strategy. The post ‘We seized on podcasts’: How Slate used audio as the foundation of its first-party data strategy appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-11-06 05:01:12 UTC ]
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Independent publisher and bookseller Jacaranda is to launch an online book festival in December, celebrating a new wave of black British authors. Continue reading at The Bookseller
[ The Bookseller | 2020-11-05 08:45:44 UTC ]
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Author L J Ross is to launch an arts initiative, offering community grants, promoting literacy and encouraging tourism in The North East. Continue reading at The Bookseller
[ The Bookseller | 2020-11-04 19:31:39 UTC ]
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London map and travel book specialist Stanfords has launched a £120,000 crowdfunding campaign and warned that the coronavirus crisis has put its future in “grave danger”. Continue reading at The Bookseller
[ The Bookseller | 2020-11-04 05:05:13 UTC ]
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A digital Irish children's book festival is launching later this month, in association with Dublin's Pavilion Theatre. Continue reading at The Bookseller
[ The Bookseller | 2020-11-04 03:24:57 UTC ]
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Manchester-based independent publisher Saraband is to launch "food bank book bundles" as part of their online shop, in partnership with the Trussell Trust. Continue reading at The Bookseller
[ The Bookseller | 2020-11-04 02:51:37 UTC ]
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New online retailer Bookshop.org secured sales of around £65,000 in its first day, making £16,000 for indies. Continue reading at The Bookseller
[ The Bookseller | 2020-11-02 12:21:42 UTC ]
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Simon & Schuster is launching a billboard campaign in Sheffield to promote Russ Thomas' debut novel Firewatching. Continue reading at The Bookseller
[ The Bookseller | 2020-11-02 11:36:23 UTC ]
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As part of Faber's marketing campaign for The Cummings Files: Confidential–Thoughts, Ideas, Actions by Dominic Cummings, a digital advertising van was driven around Barnard Castle ahead of the spoof diary's publication on Thursday (29th October). Continue reading at The Bookseller
[ The Bookseller | 2020-10-29 21:31:44 UTC ]
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Schibsted is one of the newest members of the Coalition for App Fairness, a group that includes the likes of Epic Games and Spotify. The post Why Nordic publishing giant Schibsted joined the coalition lobbying for Apple App Store ‘fairness’ appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-10-29 04:01:18 UTC ]
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Hachette Book Group has launched Legacy Lit, a new imprint that will focus on books by BIPOC writers. The imprint will be led by Krishan Trotman, and will focus primarily on nonfiction titles, publishing 12-15 books a year starting in 2022. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-10-29 04:00:00 UTC ]
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Looking to celebrate undiscovered authors and illustrators, Ehomebooks launches the International Children’s Picture Book Award. The post Vietnamese Publisher Ehomebooks Launches the International Children’s Picture Book Award appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-10-28 14:05:06 UTC ]
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Little Free Library is partnering with a Minneapolis creative agency to launch Read in Color, an initiative designed to prompt more people of all ages to read diverse books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-10-28 04:00:00 UTC ]
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Pluto has launched a pre-order campaign which helps raise funds for the Joint Council for the Welfare of Immigrants. It comes ahead of the publication of The Truth About Modern Slavery by Emily Kenway in January next year. Continue reading at The Bookseller
[ The Bookseller | 2020-10-26 00:21:20 UTC ]
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Lit in Colour, the publisher’s partnership with the Runnymede Trust, hopes to redress imbalances in English literature coursesThe book publisher Penguin Random House has teamed up with the thinktank the Runnymede Trust to boost diversity in reading lists in schools.The partnership – Lit in... Continue reading at The Guardian
[ The Guardian | 2020-10-24 16:11:09 UTC ]
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Molly Stern announced Thursday that she is starting Zando, an independent publishing company that will team up with influencers and brands to promote books. Continue reading at Los Angeles Times
[ Los Angeles Times | 2020-10-22 20:09:23 UTC ]
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Workman Publishing has launched a campaign to encourage readers to buy books from their local independent bookstore this holiday season, under the slogan. "Shop Local NOW, So You Can Shop Local FOREVER." Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-10-22 04:00:00 UTC ]
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Former Crown publisher Molly Stern has returned to book publishing as the founder of Zando, an independent publisher that will develop its own list as well as partner with “influential people, platforms and institutions to acquire and publish new titles under their own imprints." Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-10-22 04:00:00 UTC ]
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London bookshop Heywood Hill has launched a competition to provide one book-lover with a free book every month for life. Continue reading at The Bookseller
[ The Bookseller | 2020-10-19 13:58:51 UTC ]
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