It's a day for launching advertiser tools: not just Tremor Video but data leviathan Acxiom, as well, is bringing a new tool to the digital marketplace, and where Tremor has extensive publisher relationships to leverage its new DSP, Acxiom has all the information anyone could ever want about more or less everybody to fill its DMP. The company tracks a trillion transactions every week. Yes, trillion, with a "T." "We have about 800 million individuals across the world we collect information on," Nada Stiratt, the company's CRO, told Adweek (for the record: the US population is ~300 million, so you're probably in there somewhere). "We run databases for 9 out of 10 credit card issuers, and for some of the big retailers, we run their loyalty programs." Naturally, Acxiom can't just sell that data on to advertisers—personally identifying information (PII) is stripped out and everybody becomes a number in a spreadsheet with various salient characteristics—age, income, perhaps whether someone is a new parent of a child between six and nine months of age—the data gets very specific. And there are still significant advantages to working with Acxiom and its partners, including major publishers like Facebook. "We do it without using cookies," explained engineer Tom Affinito (trust us, that's a more and more vital part of the process). "We can take the anonymized data to Facebook, and Facebook will be able to recognize those individuals, even though the PII is removed." Not people... Continue reading at 'AdWeek'
[ AdWeek | 2013-09-23 00:00:00 UTC ]
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It’s pretty obvious that the book industry, along with nearly all other businesses, will be hammered by the plague. The damage is somewhat mitigated by online ordering and delivery of printed books from you-know-who and by digital delivery of e-books and audiobooks. But that cannot compensate... Continue reading at The Bookseller
[ The Bookseller | 2020-06-01 14:21:00 UTC ]
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Today's news marks the next step in Beat Technologies' drive to create bespoke D2C audiobook and ebook platforms for marquee-level publishers. The post Norway’s Beat Technology Signs a Denmark Trio for an Audiobook Platform appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-05-29 13:48:10 UTC ]
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Brian Dumaine looks at the tactics and innovations that have powered the company. Continue reading at The Washington Post
[ The Washington Post | 2020-05-29 12:00:00 UTC ]
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Ebury is launching a new environmental imprint with a “legacy-defining” book by David Attenborough, A Life On Our Planet. Continue reading at The Bookseller
[ The Bookseller | 2020-05-28 10:16:04 UTC ]
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Head of Zeus is launching Aries, a new action and adventure imprint, in August with books from Brad Taylor, Ethan Cross and Matthew Harffy. Continue reading at The Bookseller
[ The Bookseller | 2020-05-28 06:04:39 UTC ]
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Own It! is launching a week-long online arts festival, featuring live readings, conversations and workshops from authors and artists it publishes and represents. Continue reading at The Bookseller
[ The Bookseller | 2020-05-26 22:34:42 UTC ]
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The Romance Writers of America (RWA) is ditching its annual RITA Awards in favour of a new prize following a racism row that engulfed the organisation. Continue reading at The Bookseller
[ The Bookseller | 2020-05-22 06:05:35 UTC ]
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Sophie Bradshaw, former non-fiction publisher at The History Press, has launched a new literary agency and editorial consultancy, drawing on her 17 years’ experience in the industry. Continue reading at The Bookseller
[ The Bookseller | 2020-05-21 08:11:42 UTC ]
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BBC Books, part of Ebury Publishing, has launched an expanded partnership with BBC Radio, giving it exclusive first option on books accompanying series and Sounds podcasts. Continue reading at The Bookseller
[ The Bookseller | 2020-05-20 17:47:20 UTC ]
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Two academics with a background in bookselling are launching the Bookselling Research Network, an organisation bringing booksellers, researchers and associations together to celebrate and explore bookselling past, present and future. Continue reading at The Bookseller
[ The Bookseller | 2020-05-20 14:48:13 UTC ]
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Macmillan Publishers will issue promotional terms intended to help independent bookstores recover from what it calls "the significant and calamitous impacts of Covid-19 on the channel." Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-05-20 04:00:00 UTC ]
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Andrew Sharp, former rights director at Hachette Children’s Group, is launching a new publishing consultancy, drawing on his 24 years' experience in the book trade. Continue reading at The Bookseller
[ The Bookseller | 2020-05-18 22:23:52 UTC ]
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The National Literacy Trust has partnered with cosmetics company Lancôme to launch an audiobook club for young women. Continue reading at The Bookseller
[ The Bookseller | 2020-05-18 13:24:10 UTC ]
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Hachette Book Group is launching a new program to assist in the reopening of independent bookstores. The program is intended to help stores recover from the impact of Covid-19 on their businesses, as well as to aid them in reopening. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-05-18 04:00:00 UTC ]
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National Book Tokens and Puffin have joined forces to launch a new writing competition for children across the UK and Ireland. Continue reading at The Bookseller
[ The Bookseller | 2020-05-17 13:20:46 UTC ]
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Red Wheel Weiser’s Dharma Spring is a nonfiction imprint focusing on “works inspired by Buddhist wisdom to help people work with today’s challenges,” according to the publisher. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-05-15 04:00:00 UTC ]
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The Sensuous Dirty Old Man (1971) is credited to “Dr. A”… but “the secret is out,” admits a paperback edition, naming the author as Isaac Asimov, “undoubtedly the best writer in America” per the Mensa Bulletin. A response to a then-popular book called The Sensuous Woman, Asimov’s book instructs... Continue reading at Literrary Hub
[ Literrary Hub | 2020-05-14 08:48:40 UTC ]
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The Arts and Humanities Research Council (AHRC) is to explore the impact of culture during the Covid-19 pandemic via a new campaign, Boundless Creativity. Continue reading at The Bookseller
[ The Bookseller | 2020-05-07 09:18:11 UTC ]
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Elliott & Thomspon is launching an online campaign to show "the comfort words can bring", in partnership with author Paul Anthony Jones. Continue reading at The Bookseller
[ The Bookseller | 2020-05-06 02:55:55 UTC ]
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Children’s author Guy Bass is launching a funny writing competition for children with his publisher Little Tiger called A Write Laugh. Meanwhile, a second comedy writing and performing arts competition for young people has recently been launched in memory of late children's author Louise... Continue reading at The Bookseller
[ The Bookseller | 2020-05-05 21:43:35 UTC ]
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