It's a day for launching advertiser tools: not just Tremor Video but data leviathan Acxiom, as well, is bringing a new tool to the digital marketplace, and where Tremor has extensive publisher relationships to leverage its new DSP, Acxiom has all the information anyone could ever want about more or less everybody to fill its DMP. The company tracks a trillion transactions every week. Yes, trillion, with a "T." "We have about 800 million individuals across the world we collect information on," Nada Stiratt, the company's CRO, told Adweek (for the record: the US population is ~300 million, so you're probably in there somewhere). "We run databases for 9 out of 10 credit card issuers, and for some of the big retailers, we run their loyalty programs." Naturally, Acxiom can't just sell that data on to advertisers—personally identifying information (PII) is stripped out and everybody becomes a number in a spreadsheet with various salient characteristics—age, income, perhaps whether someone is a new parent of a child between six and nine months of age—the data gets very specific. And there are still significant advantages to working with Acxiom and its partners, including major publishers like Facebook. "We do it without using cookies," explained engineer Tom Affinito (trust us, that's a more and more vital part of the process). "We can take the anonymized data to Facebook, and Facebook will be able to recognize those individuals, even though the PII is removed." Not people... Continue reading at 'AdWeek'
[ AdWeek | 2013-09-23 00:00:00 UTC ]
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Poet Carol Ann Duffy and the Manchester Writing School have launched an international poetry project in response to the coronavirus. Continue reading at The Bookseller
[ The Bookseller | 2020-04-19 14:30:11 UTC ]
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The Bookseller's Library of the Year Award is returning for a third year, celebrating the vital contribution libraries make to their communities—despite the temporary closure forced on public library buildings during the coronavirus lockdown. Continue reading at The Bookseller
[ The Bookseller | 2020-04-16 03:38:23 UTC ]
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Read "Attack on Titan," "Somali & the Forest Spirit," "Fire Force," "Arte" and more with Mangamo, a new mobile manga subscription service. Continue reading at Los Angeles Times
[ Los Angeles Times | 2020-04-15 13:00:12 UTC ]
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Set in 1930s depression-era New York City, 'Giant' by Mikaël, follows the story of a massive, laconic Irish immigrant with a deep secret as he works high above Manhattan on the construction site of the new Rockefeller Center. A ten page excerpt. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-04-15 04:00:00 UTC ]
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Ingram has warned clients of a breach within its CoreSource platform, which stores publishers' digital assets. According to the wholesaler and distributor it led to the "unauthorised downloads of some publishers’ titles", but was quickly shut down. Continue reading at The Bookseller
[ The Bookseller | 2020-04-13 20:44:06 UTC ]
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One of the world's most famous bookstores was forced to close because of the coronavirus outbreak and asked for help to pay the bills Continue reading at ABC News
[ ABC News | 2020-04-12 16:59:42 UTC ]
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Four independent bookshops have pooled their knowledge and resources to organise a series of virtual events. Continue reading at The Bookseller
[ The Bookseller | 2020-04-09 02:25:23 UTC ]
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In response to the impact of the pandemic on the arts community, a multi-disciplinary coalition of arts organizations have joined together to launch Artist Relief, a nonprofit fund that will award $5,000 grants to individual artists facing economic need due to Covid-19. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-04-08 04:00:00 UTC ]
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Call it a case of fortuitous timing: as the nation's unemployment rate approaches historic levels and Americans brace for the second major economic downturn in a decade, Meredith Corp. announced this week that it just so happens to have a new personal-finance-focused print and digital magazine... Continue reading at Folio Magazine
[ Folio Magazine | 2020-04-07 17:21:16 UTC ]
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Mrs Hinch's The Little Book of Lists (Michael Joseph) has swept straight into the UK Official Top 50 number one spot, ending the four-week reign of Hilary Mantel's The Mirror and the Light (Fourth Estate) at the top. Continue reading at The Bookseller
[ The Bookseller | 2020-04-07 17:08:28 UTC ]
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Charity Libraries Connected has launched Libraries From Home, a page on its website rounding up remote services libraries across the country are delivering during the coronavirus crisis. Continue reading at The Bookseller
[ The Bookseller | 2020-04-07 01:22:20 UTC ]
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BookCon will hold a virtual day-long reading series on Saturday, April 11, from 12:00 p.m. to 8:00 p.m. ET, as part of its new BookCon Virtual Author Tour Series. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-04-06 04:00:00 UTC ]
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CILIP, the UK's library and information association, has announced the launch of the National Shelf Service, a new daily Youtube broadcast featuring book recommendations from professional librarians. Continue reading at The Bookseller
[ The Bookseller | 2020-04-03 12:56:42 UTC ]
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Bookouture has revealed the launch list for its new non-fiction imprint, Thread, publishing "leading experts and voices" across a range of topics including self-development, personal finance, parenting, nutrition and fitness, popular psychology and inspirational memoir. Continue reading at The Bookseller
[ The Bookseller | 2020-04-03 11:52:00 UTC ]
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Puffin has launched a series of online activities for children, in response to the national closure of schools. Continue reading at The Bookseller
[ The Bookseller | 2020-04-03 04:40:39 UTC ]
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There are no shortage of celebrities who’ve been using social media to read to children and fundraise for some of the kids most affected by the impact of COVID-19. Another luminous star (and her daughter) are next in line: Mary Poppins herself, Dame Julie Andrews, plans to launch a... Continue reading at Literrary Hub
[ Literrary Hub | 2020-04-02 21:15:26 UTC ]
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J K Rowling and her Wizarding World partners have announced three new initiatives under the banner Harry Potter At Home, to help children, parents, carers and teachers who are at home during the coronavirus outbreak. Continue reading at The Bookseller
[ The Bookseller | 2020-04-01 16:21:07 UTC ]
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Julia Donaldson is launching a weekly broadcast in partnership with Macmillan and Scholastic, to entertain families during the Covid-19 pandemic. Continue reading at The Bookseller
[ The Bookseller | 2020-04-01 16:16:19 UTC ]
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The University of East Anglia (UEA) has announced a major strand of its ambitious CW50 anniversary campaign, which celebrates 50 years of creative writing at UEA. Continue reading at The Bookseller
[ The Bookseller | 2020-04-01 15:44:04 UTC ]
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Harry Potter at Home aims to be a new hub for parents and teachers in need of content to keep kids learning and entertained. J. K. Rowling is supplying a welcome dose of magic during the COVID-19 pandemic with Harry Potter at Home.Read Full Story Continue reading at Fast Company
[ Fast Company | 2020-04-01 14:20:14 UTC ]
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