It's a day for launching advertiser tools: not just Tremor Video but data leviathan Acxiom, as well, is bringing a new tool to the digital marketplace, and where Tremor has extensive publisher relationships to leverage its new DSP, Acxiom has all the information anyone could ever want about more or less everybody to fill its DMP. The company tracks a trillion transactions every week. Yes, trillion, with a "T." "We have about 800 million individuals across the world we collect information on," Nada Stiratt, the company's CRO, told Adweek (for the record: the US population is ~300 million, so you're probably in there somewhere). "We run databases for 9 out of 10 credit card issuers, and for some of the big retailers, we run their loyalty programs." Naturally, Acxiom can't just sell that data on to advertisers—personally identifying information (PII) is stripped out and everybody becomes a number in a spreadsheet with various salient characteristics—age, income, perhaps whether someone is a new parent of a child between six and nine months of age—the data gets very specific. And there are still significant advantages to working with Acxiom and its partners, including major publishers like Facebook. "We do it without using cookies," explained engineer Tom Affinito (trust us, that's a more and more vital part of the process). "We can take the anonymized data to Facebook, and Facebook will be able to recognize those individuals, even though the PII is removed." Not people... Continue reading at 'AdWeek'
[ AdWeek | 2013-09-23 00:00:00 UTC ]
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Unbound has launched memoir How to Glitter a Turd from Coppafeel! founder Kris Hallenga. Continue reading at The Bookseller
[ The Bookseller | 2020-02-25 23:24:09 UTC ]
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The Comic Book Legal Defense Fund plans to create the Rory D. Root Comics Ambassador Grant, a program designed to support community building by retailers, named in honor of the late Rory Root, an influential Berkeley comics retailer noted for his pioneering embrace of book trade practices and... Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-02-25 05:00:00 UTC ]
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Longtime Christian publishing executives David Moberg and Byron Williamson are starting a consulting firm, Moberg | Williamson Consulting, which will serve mass media clients including publishers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-02-21 05:00:00 UTC ]
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Alexander Boxer says both disciplines seek to divine useful patterns from complex information. Continue reading at The Washington Post
[ The Washington Post | 2020-02-21 02:01:42 UTC ]
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Miller draws on his experience as a foreign correspondent to re-create the turmoil in Kiev in 2004. Continue reading at The Washington Post
[ The Washington Post | 2020-02-18 18:21:24 UTC ]
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Miller draws on his experience as a foreign correspondent to re-create the turmoil in Kiev in 2004. Continue reading at The Washington Post
[ The Washington Post | 2020-02-18 06:21:24 UTC ]
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Headline and Dorothy Koomson have launched "Find My Verity", an open casting call designed to bring more black female voices into the world of audiobooks. Continue reading at The Bookseller
[ The Bookseller | 2020-02-17 06:25:35 UTC ]
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Welbeck Publishing Group will launch a new children's imprint, Welbeck Editions, later this year. Continue reading at The Bookseller
[ The Bookseller | 2020-02-14 09:20:23 UTC ]
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Free agent NFL quarterback and social activist Colin Kaepernick plans to publish a memoir via his own publishing venture and release an audiobook version of the untitled book via an exclusive deal with Audible. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-02-14 05:00:00 UTC ]
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Since being acquired by PMC Media in 2018, Rolling Stone has undergone a series of changes to transform its business. It invested in writing talent, and hired a new publisher to lead the business-side of the brand. The print magazine reduced frequency from biweekly to monthly, and increased the... Continue reading at Folio Magazine
[ Folio Magazine | 2020-01-28 17:09:10 UTC ]
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Quartey’s mysteries, set in Ghana, regularly bring a part of the African continent authentically and strikingly to life. Continue reading at The Washington Post
[ The Washington Post | 2020-01-24 23:38:02 UTC ]
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Meredith announced it has another quarterly newsstand title in the works, this time with chef, author and TV personality Ayesha Curry. This will be the second new title added to the Meredith portfolio in 2020, along with “The Property Brothers” Drew Jonathan Scott’s Reveal, which hit newsstands... Continue reading at Folio Magazine
[ Folio Magazine | 2020-01-23 14:48:45 UTC ]
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The Women of the World (WOW) Festival and Vintage Live have announced a "landmark collaboration" to celebrate the launch of writer and illustrator Laura Dockrill’s memoir What Have I Done? (Square Peg), to "help break the silence around postnatal mental health". Continue reading at The Bookseller
[ The Bookseller | 2020-01-14 17:38:30 UTC ]
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News Corp’s paper says its journalists report the facts but critics say it publishes misleading claimsIn an editorial on Saturday, the Weekend Australian defended the News Corp paper’s climate coverage in response to criticism that it had underplayed the bushfire crisis and chosen to highlight... Continue reading at The Guardian
[ The Guardian | 2020-01-14 16:30:39 UTC ]
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Harlequin’s digital-first romance imprint Carina Press plans to launch Carina Adores, a line of contemporary and classic LGBTQ romance tales, in June 2020 during Pride Month. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-01-14 05:00:00 UTC ]
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Capital Crime has launched a digital festival to showcase crime and thriller writers and offer readers the opportunity to connect with authors. Continue reading at The Bookseller
[ The Bookseller | 2020-01-13 04:47:29 UTC ]
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The Fourth Estate founder and former HarperCollins chief reveals plans for a June festival based around Evelyn Waugh’s iconic novel, and reflects on the evolution of the book business. Continue reading at The Bookseller
[ The Bookseller | 2020-01-12 12:31:36 UTC ]
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As Bloomberg reports, J. D. Vance, bestselling author of Hillbilly Elegy, Yale graduate, and venture capitalist has teamed up with Peter Thiel, Eric Schmidt, and Marc Andreessen of Silicon Valley to establish a venture capital firm in Ohio called Narya Capital. If “Narya” sounds familiar to you,... Continue reading at Literrary Hub
[ Literrary Hub | 2020-01-10 20:12:30 UTC ]
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Investor J.D. Vance, author of the bestselling memoir “Hillbilly Elegy,” has launched a venture capital firm based in Cincinnati, according to multiple media reports. The Ohio native’s firm, Narya Capital, will invest in startups in the Raleigh, Durham and cities such as Salt Lake City,... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2020-01-10 12:20:00 UTC ]
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U.K. newspaper The Sun quietly launched a free U.S. website on Wednesday morning as News Corp tries to take advantage Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-01-08 22:45:38 UTC ]
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