It's a day for launching advertiser tools: not just Tremor Video but data leviathan Acxiom, as well, is bringing a new tool to the digital marketplace, and where Tremor has extensive publisher relationships to leverage its new DSP, Acxiom has all the information anyone could ever want about more or less everybody to fill its DMP. The company tracks a trillion transactions every week. Yes, trillion, with a "T." "We have about 800 million individuals across the world we collect information on," Nada Stiratt, the company's CRO, told Adweek (for the record: the US population is ~300 million, so you're probably in there somewhere). "We run databases for 9 out of 10 credit card issuers, and for some of the big retailers, we run their loyalty programs." Naturally, Acxiom can't just sell that data on to advertisers—personally identifying information (PII) is stripped out and everybody becomes a number in a spreadsheet with various salient characteristics—age, income, perhaps whether someone is a new parent of a child between six and nine months of age—the data gets very specific. And there are still significant advantages to working with Acxiom and its partners, including major publishers like Facebook. "We do it without using cookies," explained engineer Tom Affinito (trust us, that's a more and more vital part of the process). "We can take the anonymized data to Facebook, and Facebook will be able to recognize those individuals, even though the PII is removed." Not people... Continue reading at 'AdWeek'
[ AdWeek | 2013-09-23 00:00:00 UTC ]
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Coty, the owner of a host of household names including Covergirl, Gucci and Sassoon Professional, has confirmed it is conducting an overhaul of Beamly, an ad-tech and digital media operation it purchased in 2015, which could involve the effective shuttering of the unit. The developments have... Continue reading at AdWeek
[ AdWeek | 2019-12-03 22:30:01 UTC ]
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The Booksellers Association (BA) will launch the Indie Book of the Month scheme, to promote adult and fiction titles across the UK and Ireland next year. Continue reading at The Bookseller
[ The Bookseller | 2019-12-03 19:14:43 UTC ]
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London’s newly opened first co-working space for writers, Clean Prose, will host an edible book launch for author Irenosen Okojie on Thursday. Continue reading at The Bookseller
[ The Bookseller | 2019-12-03 07:14:44 UTC ]
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The US experience of watching sport online should ring alarm bells for those who prize the Premier League’s ability to bring people togetherIn the late 1960s, the American author and tech seer Richard Brautigan wrote lyrically of “a cybernetic meadow / where mammals and computers / live together... Continue reading at The Guardian
[ The Guardian | 2019-12-02 18:49:42 UTC ]
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The MILD Group, run by Susie Nicklin, has sold South London indie Dulwich Books to store manager Cathy Slater. Continue reading at The Bookseller
[ The Bookseller | 2019-11-28 04:16:35 UTC ]
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By 2025, industry analyst firm IDC predicts that 30 percent of all data will be real-time. The avalanche of streaming data frameworks, libraries and processing engines has created a massive learning curve for developers. We spoke with Craig Blitz, product director of cloud native application... Continue reading at Betanews
[ Betanews | 2019-11-27 10:04:35 UTC ]
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A new company working across London and New York, International Literary Properties, has been launched to acquire and manage the intellectual property in literary estates and to exploit the rights and cash flows deriving from them. Continue reading at The Bookseller
[ The Bookseller | 2019-11-27 05:01:11 UTC ]
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In UK audiobook statistics, Harris Interactive sees younger, higher salaried men leading listeners. Orion's Katie Espiner talks about women in publishing. The post More From FutureBook Live: Harris on Audio, Espiner on Management appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-11-26 09:30:58 UTC ]
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Essex store Caxton Books has launched a £25,000 crowdfunding campaign after facing a potential 60% increase in rent. Continue reading at The Bookseller
[ The Bookseller | 2019-11-24 17:02:48 UTC ]
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Only three years ago, the power that technology platforms would gain over news publishing was unimaginable in depth and breadth. Now platforms both increasingly act as publishers and support the entire publishing ecosystem. This dual role marks the beginning of a new phase in the... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2019-11-22 12:05:35 UTC ]
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The boom in "smart non-fiction" has been a boon to university presses, with several publishers investing in new or ramped-up trade crossover lists. Continue reading at The Bookseller
[ The Bookseller | 2019-11-21 12:05:56 UTC ]
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Waterstones and Fourth Estate will team up this Christmas to create a gift card celebrating Hilary Mantel’s eagerly-awaited The Mirror & The Light, the first time the chain has created a gift card for a specific title. Continue reading at The Bookseller
[ The Bookseller | 2019-11-20 19:54:20 UTC ]
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YouTube added television data from Nielsen to its Reach Planner, which it rolled out in April 2018 to aid brands planning their media campaigns on YouTube and other video platforms. Product manager for video ads Dacheng Zhao said in a blog post that advertisers can now see how different... Continue reading at AdWeek
[ AdWeek | 2019-11-20 18:20:54 UTC ]
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In Publishers Weekly, Sally Lodge reports that HarperCollins Children’s Books will be launching a new imprint “devoted to publishing books by Native creators that introduce young Native protagonists and showcase the present and future of Indian Country.” Heartdrum is currently scheduled to... Continue reading at Literrary Hub
[ Literrary Hub | 2019-11-20 14:30:41 UTC ]
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Even compared to this year’s other brutal weeks for American journalism, the past seven days have been particularly turbulent. Last Wednesday, the publishing giant McClatchy reported severe liquidity problems along with its third-quarter results; its share price has since collapsed from $2.28 to... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2019-11-20 13:10:34 UTC ]
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CrimeFest has launched two new prizes for debut crime novel and best TV crime drama for the 2020 awards. Continue reading at The Bookseller
[ The Bookseller | 2019-11-20 12:25:24 UTC ]
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Hachette in London is creating a Basic Books imprint for the UK in cooperation with the New York Hachette house of that name. The post Industry Notes: John Murray Press Launches US Basic Books Imprint in the UK appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-11-20 04:30:58 UTC ]
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John Murray Press will launch a new UK imprint of the award-winning non fiction New York publisher Basic Books, headed up by John Murray Press m.d. Nick Davies. Continue reading at The Bookseller
[ The Bookseller | 2019-11-19 00:55:50 UTC ]
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The London Library has launched a new podcast series in which a leading writer or cultural figure will discuss the books that have shaped them with its director Philip Marshall. Continue reading at The Bookseller
[ The Bookseller | 2019-11-18 23:02:29 UTC ]
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Bluemoose Books is launching a subscription model for the first time, to accompany its year of only publishing female writers over 45 in 2020. Continue reading at The Bookseller
[ The Bookseller | 2019-11-18 08:25:36 UTC ]
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