It's a day for launching advertiser tools: not just Tremor Video but data leviathan Acxiom, as well, is bringing a new tool to the digital marketplace, and where Tremor has extensive publisher relationships to leverage its new DSP, Acxiom has all the information anyone could ever want about more or less everybody to fill its DMP. The company tracks a trillion transactions every week. Yes, trillion, with a "T." "We have about 800 million individuals across the world we collect information on," Nada Stiratt, the company's CRO, told Adweek (for the record: the US population is ~300 million, so you're probably in there somewhere). "We run databases for 9 out of 10 credit card issuers, and for some of the big retailers, we run their loyalty programs." Naturally, Acxiom can't just sell that data on to advertisers—personally identifying information (PII) is stripped out and everybody becomes a number in a spreadsheet with various salient characteristics—age, income, perhaps whether someone is a new parent of a child between six and nine months of age—the data gets very specific. And there are still significant advantages to working with Acxiom and its partners, including major publishers like Facebook. "We do it without using cookies," explained engineer Tom Affinito (trust us, that's a more and more vital part of the process). "We can take the anonymized data to Facebook, and Facebook will be able to recognize those individuals, even though the PII is removed." Not people... Continue reading at 'AdWeek'
[ AdWeek | 2013-09-23 00:00:00 UTC ]
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Julia Donaldson is launching a weekly broadcast in partnership with Macmillan and Scholastic, to entertain families during the Covid-19 pandemic. Continue reading at The Bookseller
[ The Bookseller | 2020-04-01 16:16:19 UTC ]
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The University of East Anglia (UEA) has announced a major strand of its ambitious CW50 anniversary campaign, which celebrates 50 years of creative writing at UEA. Continue reading at The Bookseller
[ The Bookseller | 2020-04-01 15:44:04 UTC ]
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Harry Potter at Home aims to be a new hub for parents and teachers in need of content to keep kids learning and entertained. J. K. Rowling is supplying a welcome dose of magic during the COVID-19 pandemic with Harry Potter at Home.Read Full Story Continue reading at Fast Company
[ Fast Company | 2020-04-01 14:20:14 UTC ]
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Several indies have launched, with varying degrees of success, GoFundMe fundraising campaigns to help them raise funds to pay bills and employees during a national shutdown that may last for months. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-03-31 04:00:00 UTC ]
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Pavilion-published children's illustrator Millie Marotta has launched an initiative to get the nation colouring while supporting the NHS. Continue reading at The Bookseller
[ The Bookseller | 2020-03-28 05:25:36 UTC ]
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The Racing Post, the sport’s daily trade newspaper, will relaunch a digital version of its print edition from Saturday, just Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-03-27 22:22:30 UTC ]
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Little, Brown has launched a personalised book recommendation service on its social media channels. Continue reading at The Bookseller
[ The Bookseller | 2020-03-27 03:26:31 UTC ]
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Birmingham-based indie publisher The Emma Press is hosting a virtual book launch to mark the publication of Call and Response by Rachel Spence. Continue reading at The Bookseller
[ The Bookseller | 2020-03-26 15:11:54 UTC ]
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Pages & Co author Anna James has created an online and interactive middle-grade book club called The Bookwanderers Club, supported by her publisher HarperCollins Children's Books. Continue reading at The Bookseller
[ The Bookseller | 2020-03-26 10:05:59 UTC ]
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BBC Arts has launched Culture in Quarantine, a virtual arts festival “rooted in the experience of national lockdown”, with highlights including "The Big Book Weekend", co-founded by Kit de Waal and Molly Flatt. Continue reading at The Bookseller
[ The Bookseller | 2020-03-25 12:02:11 UTC ]
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More than a dozen out-of-work booksellers in New York City have launched The Bookstore at the End of the World on Bookshop.org, to "make money doing what they do best." Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-03-25 04:00:00 UTC ]
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The Publishers Association has unveiled a brand and website redesign, including a new logo, icon and colour scheme that have been chosen "to reflect the creativity and dynamism of the publishing industry". Continue reading at The Bookseller
[ The Bookseller | 2020-03-25 01:18:09 UTC ]
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The Wainwright Prize for UK nature writing has launched a new award recognising narrative books that reflect conservation or climate change and how it impacts on nature and the outdoors. Continue reading at The Bookseller
[ The Bookseller | 2020-03-24 08:29:09 UTC ]
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Three members of the trade have launched a £10,000 crowdfunder raising money for hardship grants to help booksellers hit by the coronavirus crisis. Continue reading at The Bookseller
[ The Bookseller | 2020-03-23 07:43:54 UTC ]
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Egmont is to publish a three-book middle-grade children’s series by Aisha Bushby, author of A Pocket of Stars. Continue reading at The Bookseller
[ The Bookseller | 2020-03-23 07:32:15 UTC ]
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Waterstones Children's Laureate Cressida Cowell has launched a digital hub with reading charity BookTrust to keep youngsters busy while schools are closed. Continue reading at The Bookseller
[ The Bookseller | 2020-03-22 17:38:05 UTC ]
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As the world continues to grapple with its temporary new normal, Rolling Stone wants to make sure its readers, and music fans, don’t miss out on their spring and summer concert plans. In an effort to leverage its access to musical artists across genres, the Penske Media brand launched an IGTV... Continue reading at Folio Magazine
[ Folio Magazine | 2020-03-20 14:28:37 UTC ]
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Looking for ways to entertain kids and teens at home? Audible has launched Audible Stories, a free service that offers family-friendly educational and entertaining audiobook content. Continue reading at Book Riot
[ Book Riot | 2020-03-19 19:24:21 UTC ]
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The trade has pulled together to launch a series of emergency measures to support authors and booksellers affected financially as a result of the coronavirus outbreak. Continue reading at The Bookseller
[ The Bookseller | 2020-03-19 17:45:38 UTC ]
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The National Literacy Trust has launched new online zone for parents to engage children and support learning at home, with author videos, poetry workshops and illustration sessions, as schools close across the UK. Continue reading at The Bookseller
[ The Bookseller | 2020-03-19 01:46:19 UTC ]
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