It's a day for launching advertiser tools: not just Tremor Video but data leviathan Acxiom, as well, is bringing a new tool to the digital marketplace, and where Tremor has extensive publisher relationships to leverage its new DSP, Acxiom has all the information anyone could ever want about more or less everybody to fill its DMP. The company tracks a trillion transactions every week. Yes, trillion, with a "T." "We have about 800 million individuals across the world we collect information on," Nada Stiratt, the company's CRO, told Adweek (for the record: the US population is ~300 million, so you're probably in there somewhere). "We run databases for 9 out of 10 credit card issuers, and for some of the big retailers, we run their loyalty programs." Naturally, Acxiom can't just sell that data on to advertisers—personally identifying information (PII) is stripped out and everybody becomes a number in a spreadsheet with various salient characteristics—age, income, perhaps whether someone is a new parent of a child between six and nine months of age—the data gets very specific. And there are still significant advantages to working with Acxiom and its partners, including major publishers like Facebook. "We do it without using cookies," explained engineer Tom Affinito (trust us, that's a more and more vital part of the process). "We can take the anonymized data to Facebook, and Facebook will be able to recognize those individuals, even though the PII is removed." Not people... Continue reading at 'AdWeek'
[ AdWeek | 2013-09-23 00:00:00 UTC ]
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Imprint’s Green Ideas series begins with 20 short books by writers from Rachel Carson to Greta Thunberg it believes are ‘the classics that made a movement’From Greta Thunberg to James Lovelock, publisher Penguin Classics has come up with a “new canon” of the environmental literature, which it... Continue reading at The Guardian
[ The Guardian | 2021-08-26 07:00:42 UTC ]
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A new paid externship program aims to entice students from underrepresented groups to consider a career in educational publishing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-08-26 04:00:00 UTC ]
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A law firm's charity arm is launching several bookshops as a way to combat loneliness and foster community connections. Continue reading at The Bookseller
[ The Bookseller | 2021-08-25 09:01:14 UTC ]
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A comic art festival based in Yorkshire is encouraging the public to donate new and used comic books to its organisation, which will then distribute copies to schools and libraries. Continue reading at The Bookseller
[ The Bookseller | 2021-08-21 00:12:55 UTC ]
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As literary agent Ginger Clark sets up her own agency, she has brought Nicole Eisenbraun with her from Curtis Brown Ltd. The post A New Agency’s Translation Rights Manager: Nicole Eisenbraun appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-08-20 01:55:02 UTC ]
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Literary agency Greene & Heaton is to launch a submissions initiative and mentoring scheme for writers from underrepresented backgrounds, as part of The Greene Door Project. Continue reading at The Bookseller
[ The Bookseller | 2021-08-19 09:26:48 UTC ]
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The US online storytelling subsidiary of China's COL Digital Publishing Group announces gamification techniques for user-generated content. The post ChineseALL USA’s ‘Crazy Maple Studio’ Opens a ‘Gamification Platform’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-08-16 22:46:28 UTC ]
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Lawyers say the Internet Archive's sweeping demand for 10 years worth of monthly sales data is "burdensome in the extreme" and legally "irrelevant." Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-08-13 04:00:00 UTC ]
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Sporting titles are moving beyond rote tellings of achievement as a number of stars from across disciplines are using their platforms to speak out on broader societal issues. Continue reading at The Bookseller
[ The Bookseller | 2021-08-12 14:56:47 UTC ]
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In their filing August 9, IA lawyers insist the sales data is crucial to its fair use defense in a lawsuit filed last year, while the plaintiff publishers have balked at the extraordinary request. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-08-09 04:00:00 UTC ]
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The Women’s Prize for Fiction is partnering with Good Housekeeping magazine to launch a new initiative celebrating writers of fiction aged 35 and under. Continue reading at The Bookseller
[ The Bookseller | 2021-08-06 23:54:31 UTC ]
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Anglia Ruskin University (ARU) has launched a new inclusivity bursary worth £11,200 to study for a masters degree in children's book illustration. Continue reading at The Bookseller
[ The Bookseller | 2021-08-04 15:16:55 UTC ]
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The Internet has opened up new modes of self-publishing for writers: subscription services like Substack and Patreon, online releases on platforms like Gumroad, and even NFTs. Now, we’re seeing the debut (to my knowledge) of a new self-publishing model: writer Aurora Mattia has published her... Continue reading at Literrary Hub
[ Literrary Hub | 2021-07-30 16:50:24 UTC ]
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Pearson’s underlying revenue increased by 17% in the first half of 2021, reflecting a “strong rebound” from last year, and “encouraging momentum in the underlying business”. The company has also announced a new college app launching in the US today, called Pearson+. Continue reading at The Bookseller
[ The Bookseller | 2021-07-30 05:24:08 UTC ]
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Independent publisher Influx Press is launching a new fiction prize for Black British women, in partnership with lifestyle platform Black Ballad. Continue reading at The Bookseller
[ The Bookseller | 2021-07-27 19:32:32 UTC ]
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Last week, Guto Harri, an anchor on GB News, in the United Kingdom, addressed a pressing news story: the racist abuse that Black English players faced following the final of the European soccer championships, which England lost, and the broader debate around the players’ practice of taking a... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2021-07-20 12:38:46 UTC ]
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Hachette UK has partnered with Tesco to support the retailer’s first Health Charity Book Club, exclusively featuring titles from the publisher. Continue reading at The Bookseller
[ The Bookseller | 2021-07-16 20:09:05 UTC ]
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Rodrigo Garcia’s ‘Farewell to Gabo and Mercedes’ takes readers into the private grieving for a public man Continue reading at The Washington Post
[ The Washington Post | 2021-07-16 12:00:00 UTC ]
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The RCW literary agency and publisher Knights Of have announced the return of a free children’s publishing workshop for aspiring authors of colour, now in partnership with development scheme Megaphone. Continue reading at The Bookseller
[ The Bookseller | 2021-07-08 01:37:05 UTC ]
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The funding will support the Palace Project, a nascent partnership between LYRASIS and the Digital Public Library of America to develop digital tools and services for libraries. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-06-29 04:00:00 UTC ]
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