It's a day for launching advertiser tools: not just Tremor Video but data leviathan Acxiom, as well, is bringing a new tool to the digital marketplace, and where Tremor has extensive publisher relationships to leverage its new DSP, Acxiom has all the information anyone could ever want about more or less everybody to fill its DMP. The company tracks a trillion transactions every week. Yes, trillion, with a "T." "We have about 800 million individuals across the world we collect information on," Nada Stiratt, the company's CRO, told Adweek (for the record: the US population is ~300 million, so you're probably in there somewhere). "We run databases for 9 out of 10 credit card issuers, and for some of the big retailers, we run their loyalty programs." Naturally, Acxiom can't just sell that data on to advertisers—personally identifying information (PII) is stripped out and everybody becomes a number in a spreadsheet with various salient characteristics—age, income, perhaps whether someone is a new parent of a child between six and nine months of age—the data gets very specific. And there are still significant advantages to working with Acxiom and its partners, including major publishers like Facebook. "We do it without using cookies," explained engineer Tom Affinito (trust us, that's a more and more vital part of the process). "We can take the anonymized data to Facebook, and Facebook will be able to recognize those individuals, even though the PII is removed." Not people... Continue reading at 'AdWeek'
[ AdWeek | 2013-09-23 00:00:00 UTC ]
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Penguin Random House (PRH) is launching a new positive action traineeship to offer talented people from Black, Asian and minority ethnic backgrounds the opportunity to develop the skills and expertise required for a role as a commissioning editor. Continue reading at The Bookseller
[ The Bookseller | 2021-11-06 01:30:04 UTC ]
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Robbie Guillory is leaving the Kate Nash Literary Agency to start his own agency in Glasgow. Continue reading at The Bookseller
[ The Bookseller | 2021-11-02 13:20:05 UTC ]
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National Book Tokens is launching a new gift card scheme, which offers customers a regular monthly books budget to be spent through high street bookshops. Continue reading at The Bookseller
[ The Bookseller | 2021-11-02 09:08:23 UTC ]
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In an unprecedented effort at labor organizing in the comics industry, a group of 10 staffers at Image Comics, a major independent comics publisher, have announced plans to launch a union. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-11-02 04:00:00 UTC ]
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About 20 years ago, Oakland A's general manager Billy Beane used data and statistics to help his low-revenue team keep pace with wealthier competitors, making for a stronger roster. The resulting success inspired Michael Lewis' bestselling book Moneyball, which in turn led to Brad Pitt... Continue reading at AdWeek
[ AdWeek | 2021-11-01 21:30:00 UTC ]
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Manchester-based indie publisher Saraband is launching a "green book bundle" option on its website, in support of two environmental charities. Continue reading at The Bookseller
[ The Bookseller | 2021-11-01 09:10:41 UTC ]
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Audiobook firm W F Howes has teamed up with publisher Head of Zeus on the audio launch for Lọlá Ákínmádé Åkerström’s debut novel In Every Mirror She’s Black. Continue reading at The Bookseller
[ The Bookseller | 2021-10-29 01:40:29 UTC ]
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Creative Access is launching a career development bursary with McLaren Racing following research showing 70% of people interested in a publishing job have not applied because of financial obstacles. Continue reading at The Bookseller
[ The Bookseller | 2021-10-27 01:54:56 UTC ]
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Publisher Saqi Books is working with the Reading Agency to provide samples of its new title, Rise, to less confident and reluctant readers. Continue reading at The Bookseller
[ The Bookseller | 2021-10-25 18:43:56 UTC ]
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HQ has snapped up "an accessible and practical" book on pain management by osteopath, coach and massage therapist James Davies. Continue reading at The Bookseller
[ The Bookseller | 2021-10-23 07:33:42 UTC ]
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Kate Mosse is launching a YouTube channel, including a book club featuring two non-fiction titles and a pair of fiction titles each month. Continue reading at The Bookseller
[ The Bookseller | 2021-10-20 03:44:21 UTC ]
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Publishers shared insights at the Digiday Publishing Summit at the end of September in Miami. The post Publishing Summit Recap: Publishers establish infrastructure to future-proof data sets appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-10-19 04:01:00 UTC ]
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Jessica Kingsley Publishers (JKP) is launching a new podcast supporting the mental health of children and teens called "Our Kids in Mind". Continue reading at The Bookseller
[ The Bookseller | 2021-10-18 23:02:32 UTC ]
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Bluemoose Books is launching a non-fiction list, starting with a book by Stu Hennigan which exposes "the abject poverty of an inner city trying to cope with the onset of the pandemic". Continue reading at The Bookseller
[ The Bookseller | 2021-10-18 15:13:06 UTC ]
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Granta Magazine has opened submissions for the fifth edition of its Best of Young British Novelists list, to be released in spring 2023. Continue reading at The Bookseller
[ The Bookseller | 2021-10-13 08:19:00 UTC ]
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Hearst builds a Youth + Wellness Group Airship to show advertisers potential opportunities for virtual, co-branded experiences that can reach young female gamers. The post Hearst launches blimp in the metaverse in a bid to show advertisers virtual co-branded opportunities appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-10-08 04:01:00 UTC ]
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Melinda French Gates will launch Moment of Lift Books, a new nonfiction imprint, at Flatiron Books. The imprint's first three titles are due in 2023. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-10-07 04:00:00 UTC ]
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Literary agency Peters Fraser + Dunlop is launching the Queer Fiction Prize, with author Okechukwu Nzelu among the judges for the inaugural award. Continue reading at The Bookseller
[ The Bookseller | 2021-10-05 18:48:23 UTC ]
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The Association of Learned & Professional Society Publishers (ALPSP) has launched a new careers hub for the scholarly publishing community. Continue reading at The Bookseller
[ The Bookseller | 2021-10-05 05:43:24 UTC ]
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When it comes to haunted houses, House Beautiful thinks the ghosts have gotten all the attention. To compensate, on Wednesday the Hearst title launched the first podcast in its 125-year history, a free, five-episode product called Dark House, which will explore the stories and architecture... Continue reading at AdWeek
[ AdWeek | 2021-10-01 12:00:00 UTC ]
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