It's a day for launching advertiser tools: not just Tremor Video but data leviathan Acxiom, as well, is bringing a new tool to the digital marketplace, and where Tremor has extensive publisher relationships to leverage its new DSP, Acxiom has all the information anyone could ever want about more or less everybody to fill its DMP. The company tracks a trillion transactions every week. Yes, trillion, with a "T." "We have about 800 million individuals across the world we collect information on," Nada Stiratt, the company's CRO, told Adweek (for the record: the US population is ~300 million, so you're probably in there somewhere). "We run databases for 9 out of 10 credit card issuers, and for some of the big retailers, we run their loyalty programs." Naturally, Acxiom can't just sell that data on to advertisers—personally identifying information (PII) is stripped out and everybody becomes a number in a spreadsheet with various salient characteristics—age, income, perhaps whether someone is a new parent of a child between six and nine months of age—the data gets very specific. And there are still significant advantages to working with Acxiom and its partners, including major publishers like Facebook. "We do it without using cookies," explained engineer Tom Affinito (trust us, that's a more and more vital part of the process). "We can take the anonymized data to Facebook, and Facebook will be able to recognize those individuals, even though the PII is removed." Not people... Continue reading at 'AdWeek'
[ AdWeek | 2013-09-23 00:00:00 UTC ]
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Zando has partnered with Crooked Media, the progressive media company founded in 2017 by former Barack Obama administration officials Jon Favreau, Jon Lovett, and Tommy Vietor, on a new books imprint, which has acquired a new novel by Lydia Kiesling. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-06-14 04:00:00 UTC ]
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Today, actress, producer and Web3 innovator, Mila Kunis and media entrepreneur and superhero creator, Sharad Devarajan announce the launch of a multi-platform global entertainment universe, Armored Kingdom Media, Inc. Co-founded by technologist Lindsey McInerney and producer and actress Lisa... Continue reading at AdWeek
[ AdWeek | 2022-06-10 15:35:00 UTC ]
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A candidate for Massachusetts's Secretary of State is traveling to public libraries to secretly video their Pride displays. Continue reading at Book Riot
[ Book Riot | 2022-06-09 14:14:42 UTC ]
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The movement intends to "empty libraries of LGBTQ content aimed at kids" by checking out and hiding all LGBTQ books on library displays. Continue reading at Book Riot
[ Book Riot | 2022-06-06 13:35:02 UTC ]
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Staff at independent manga publisher Seven Seas Entertainment have announced plans to seek to form a union in affiliation with the Communications Workers of America. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-05-24 04:00:00 UTC ]
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As the ad industry races toward a cookieless future where first-party data will be the guiding light for marketers, several new studies have offered insights into how chief marketing officers are struggling with their data and measurement strategies. In a global study from measurement firm... Continue reading at AdWeek
[ AdWeek | 2022-05-04 14:24:35 UTC ]
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Roku has struck deals with four marketing tech providers — Analytic Partners, Ipsos MMA, IRI and Nielsen — to provide data breaking down creative types, dayparts and ZIP code-level impressions. The post Roku opens up more advertising data for marketing mix modeling to better compete with... Continue reading at Digiday
[ Digiday | 2022-04-25 04:01:00 UTC ]
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Zestworld announced it has raised $9.37 million in new funding to create a digital comics publishing and distribution platform for a newly assembled stable of veteran popular comics creators. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-03-22 04:00:00 UTC ]
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The fast-growing media platform claims its mission is to foster community spirit – which it mainly does. But can it control the spread of misinformation?Introducing its financial results earlier this month for the fourth quarter of 2021, the community-based social networking platform Nextdoor... Continue reading at The Guardian
[ The Guardian | 2022-03-20 09:00:52 UTC ]
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Dubbed the “OverDrive Hub” the new services will include two new components called Newsroom and The Loop, which are designed to give librarians new ways to "connect with their patrons as well as deliver insights into patron engagement with their digital collection.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-03-16 04:00:00 UTC ]
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The We Need Diverse Books nonprofit organization advocating for more inclusion in the industry is launching a virtual community platform for mid-level diverse publishing professionals in an effort to improve retention rates. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-03-10 05:00:00 UTC ]
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The networks are once again publicly taking Nielsen to task for what they allege is flawed data from the measurement company. This time, the Video Advertising Bureau is asking the Nielsen to delay its new "big data" monthly impact releases--set-top box and smart television viewership metrics... Continue reading at AdWeek
[ AdWeek | 2022-03-08 22:58:31 UTC ]
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Sarah Jessica Parker will launch a new imprint at Zando, SJP Lit. Parker will acquire books under the SJP Lit imprint, which will publish four to six books over the course of the next three years. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-03-01 05:00:00 UTC ]
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Publishers including Condé Nast, Gannet, Hearst, Reuters and WaPo join The Trade Desk's SPO efforts with OpenPath launch. The post The Trade Desk takes aim at Google’s Open Bidding with OpenPath launch appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2022-02-15 13:00:00 UTC ]
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Scribe UK publisher and m.d. Sarah Braybrooke is to join Bonnier Books UK, becoming the publishing director of a new non-fiction imprint. Her departure sees Molly Slight, Adam Howard and Aoife Datta all promoted at Scribe, with Slight appointed publisher at the firm. Continue reading at The Bookseller
[ The Bookseller | 2022-01-31 18:30:02 UTC ]
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Arts Council England (ACE) has partnered with groups across the country to launch the Green Libraries programme to help libraries address their environmental impact. Continue reading at The Bookseller
[ The Bookseller | 2022-01-27 00:42:39 UTC ]
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Independent press Scratch Books, "dedicated to the art of the short story", is to launch in London in March, kicking off with an event featuring authors including Irenosen Okojie and Sarah Hall. Continue reading at The Bookseller
[ The Bookseller | 2022-01-24 22:49:58 UTC ]
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Children’s books website ReadingZone has launched a competition for children and young people to create a picture book for World Book Day, judged by author and illustrator Sarah McIntyre. Continue reading at The Bookseller
[ The Bookseller | 2022-01-22 20:56:16 UTC ]
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Hachette UK is boosting its HR team with Kim Kidd (pictured) from the British Council joining as diversity and inclusion manager. Continue reading at The Bookseller
[ The Bookseller | 2022-01-20 02:58:38 UTC ]
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Paul Bogaards, who resigned at the end of 2021 as executive v-p and deputy publisher at Knopf after a long career, has started Bogaards Public Relations LLC. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-01-18 05:00:00 UTC ]
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