It's a day for launching advertiser tools: not just Tremor Video but data leviathan Acxiom, as well, is bringing a new tool to the digital marketplace, and where Tremor has extensive publisher relationships to leverage its new DSP, Acxiom has all the information anyone could ever want about more or less everybody to fill its DMP. The company tracks a trillion transactions every week. Yes, trillion, with a "T." "We have about 800 million individuals across the world we collect information on," Nada Stiratt, the company's CRO, told Adweek (for the record: the US population is ~300 million, so you're probably in there somewhere). "We run databases for 9 out of 10 credit card issuers, and for some of the big retailers, we run their loyalty programs." Naturally, Acxiom can't just sell that data on to advertisers—personally identifying information (PII) is stripped out and everybody becomes a number in a spreadsheet with various salient characteristics—age, income, perhaps whether someone is a new parent of a child between six and nine months of age—the data gets very specific. And there are still significant advantages to working with Acxiom and its partners, including major publishers like Facebook. "We do it without using cookies," explained engineer Tom Affinito (trust us, that's a more and more vital part of the process). "We can take the anonymized data to Facebook, and Facebook will be able to recognize those individuals, even though the PII is removed." Not people... Continue reading at 'AdWeek'
[ AdWeek | 2013-09-23 00:00:00 UTC ]
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Celebrated rapper Chuck D continues his social activism as a visual artist, releasing a set of graphic journals via Enemy Books, a new imprint launched in partnership with Akashic Books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-17 04:00:00 UTC ]
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On IAB NewFronts day two, digital content platforms and streamers pitched new ad formats (with a focus on artificial intelligence and shoppable content) in short-form social video and longer-form TV shows and movies. Continue reading at Digiday
[ Digiday | 2023-05-03 10:01:00 UTC ]
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Workers at the Barnes & Noble flagship store in New York City's Union Square filed on Friday for a union election with the Retail, Wholesale and Department Store Union. It is the second union drive started by B&N workers in the past month. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-01 04:00:00 UTC ]
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Spearheaded by Orbit executive editor Brit Hvide and editor Stephanie Clark, the imprint will focus on science fiction and fantasy titles in digital formats. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-04-21 04:00:00 UTC ]
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CNN has a new CMS, which it built to cut back on costs, improve reader engagement and draw in advertisers. Continue reading at Digiday
[ Digiday | 2023-04-20 04:01:00 UTC ]
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The Booker Prize Foundation reveals a Nielsen study's data on consumers of translated fiction in the United Kingdom. The post London Book Fair: New Data on UK Readers of Translated Fiction appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-04-19 03:19:31 UTC ]
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DSTLRY will focus on premium comics and collectibles with a resellable digital marketplace that "redefines" the creator-owned business structure. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-04-14 04:00:00 UTC ]
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A trio of editors has been tapped to work on a list whose inaugural title will be a collection by Airea D. Matthews, slated for May. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-04-14 04:00:00 UTC ]
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Regulators around world are cracking down on content being hoovered up by ChatGPT, Stable Diffusion and othersCutting-edge artificial intelligence systems can help you escape a parking fine, write an academic essay, or fool you into believing Pope Francis is a fashionista. But the virtual... Continue reading at The Guardian
[ The Guardian | 2023-04-10 09:10:17 UTC ]
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"Birds fly South for the winter and North for the summer," has historically proven to be only slightly less reliable a maxim than the sun always rising in the East and setting in the West. Humanity has been fascinated by the comings and goings of our avian neighbors for millennia, but the why's... Continue reading at Engadget
[ Engadget | 2023-04-02 14:30:53 UTC ]
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Kodansha, the publisher of widely popular manga like Attack on Titan and others, is launching a manga app this year. Continue reading at Book Riot
[ Book Riot | 2023-03-22 20:54:21 UTC ]
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Reading some of your favorite Manga series may be getting a little easier soon: Kodansha, the publisher behind hit titles like Attack on Titan and Ghost in the Shell, has announced that it's launching a new digital reading platform in May. Simply titled, K Manga, the new app promises to launch... Continue reading at Engadget
[ Engadget | 2023-03-21 14:00:32 UTC ]
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More than 2,100 participants will spotlight books by trans authors and raise funds for trans rights organizations via TikTok and Instagram this week under the #TransRightsReadathon hashtag. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-03-20 04:00:00 UTC ]
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The Center for Children's Literature at Bank Street College held a virtual event for the inaugural Margaret Wise Brown Board Book Award on March 9. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-03-14 04:00:00 UTC ]
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The Norwegian developer of bespoke audiobook platforms, Beat Technology, is creating a new service, 'Volume,' for Poland's Sonia Draga. The post Poland’s Draga Group Announces an Audiobook Platform appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-03-13 18:04:35 UTC ]
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Mainak Mazumdar joins Fox as its first executive VP, chief advertising research and analytics officer. Continue reading at Advertising Age
[ Advertising Age | 2023-03-07 17:55:42 UTC ]
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Canada's largest bookstore chain says it won't pay ransom to the online group claiming responsibility for the cyberattack that stole at least some personal data of current and former employees of Indigo Books & Music, and which likely caused... Continue reading at CBC
[ CBC | 2023-03-02 02:09:18 UTC ]
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One of the few remaining distributors specializing in distributing independent publishers has launched a GoFundMe campaign to help underwrite a plan to close a warehouse, partner with other distributors, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-02-28 00:00:00 UTC ]
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The grime star said he was ‘proud’ to offer the two-day event headlined by Wretch 32, John Agard and Malorie BlackmanA free festival from Stormzy’s #Merky Books imprint, headlined by musician Wretch 32, poet John Agard and former children’s laureate Malorie Blackman, will aim to demystify... Continue reading at The Guardian
[ The Guardian | 2023-02-27 11:15:55 UTC ]
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A ransomware attack compromised the data of current and former employees at Canada's biggest bookstore chain, Indigo Books & Music Inc. says. Continue reading at CBC
[ CBC | 2023-02-24 19:32:50 UTC ]
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