It's a day for launching advertiser tools: not just Tremor Video but data leviathan Acxiom, as well, is bringing a new tool to the digital marketplace, and where Tremor has extensive publisher relationships to leverage its new DSP, Acxiom has all the information anyone could ever want about more or less everybody to fill its DMP. The company tracks a trillion transactions every week. Yes, trillion, with a "T." "We have about 800 million individuals across the world we collect information on," Nada Stiratt, the company's CRO, told Adweek (for the record: the US population is ~300 million, so you're probably in there somewhere). "We run databases for 9 out of 10 credit card issuers, and for some of the big retailers, we run their loyalty programs." Naturally, Acxiom can't just sell that data on to advertisers—personally identifying information (PII) is stripped out and everybody becomes a number in a spreadsheet with various salient characteristics—age, income, perhaps whether someone is a new parent of a child between six and nine months of age—the data gets very specific. And there are still significant advantages to working with Acxiom and its partners, including major publishers like Facebook. "We do it without using cookies," explained engineer Tom Affinito (trust us, that's a more and more vital part of the process). "We can take the anonymized data to Facebook, and Facebook will be able to recognize those individuals, even though the PII is removed." Not people... Continue reading at 'AdWeek'
[ AdWeek | 2013-09-23 00:00:00 UTC ]
News tagged with:
#digital marketplace
#told adweek
#big retailers
With Slowburn, headed up by co-directors Hayley Wagreich and Sierra Stovall, Zando is seizing on the TikTok-fueled resurgence of the romance genre and betting big on author Brynne Weaver, whose dark rom-com 'Butcher & Blackbird' became a bestseller thanks to the app. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-03-11 04:00:00 UTC ]
More news stories like this | All news stories tagged with:
#butcher blackbird
#betting big
#romance genre
#romance imprint
Katie Pryde, owner of the comic shop Books with Pictures is leading an industry effort to improve the quality of comics metadata and explains the new standards just released by ComicsPRO at its annual meeting. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-03-08 05:00:00 UTC ]
More news stories like this | All news stories tagged with:
#annual meeting
The London-based Rizzoli UK will be headed up by Stephen King, who has been appointed managing director. The new business will also develop original titles to be published under the Rizzoli Universe imprint. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-03-07 05:00:00 UTC ]
More news stories like this | All news stories tagged with:
#stephen king
#publishing arm
#rizzoli international
Former 7.30 and Lateline host uses interview ahead of chair’s final day to argue ABC in danger of losing its way and drifting closer to commercial modelFollow our Australia news live blog for latest updatesGet our morning and afternoon news emails, free app or daily news podcastThe ABC is in... Continue reading at The Guardian
[ The Guardian | 2024-03-05 00:32:30 UTC ]
More news stories like this | All news stories tagged with:
#news corp
#guardian australia
#national broadcaster
#free app
#latest updatesget
#final day
#free morning
There’s a new online bookstore in town—and this time it’s helmed by RuPaul. Yes, that RuPaul. (Reading being, after all, fundamental.) Allstora, announced today*, is a membership-based bookstore that offers a profit-split to authors. RuPaul serves as Allstora’s Chief Creative Officer and... Continue reading at Literrary Hub
[ Literrary Hub | 2024-03-04 16:45:28 UTC ]
More news stories like this | All news stories tagged with:
#bookshop
#bookstore
#bestselling author
#online bookstore
Singh, an agent at Ayesha Pande Literary and the former editorial director at Other Press, has worn many hats in her 30-year career in publishing. Now, at the helm of the Anjali Singh Agency, she's starting yet another professional chapter. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-03-04 05:00:00 UTC ]
More news stories like this | All news stories tagged with:
#literary agency
Allstora, an e-commerce platform with a wholesale membership model, promises to split profits with authors and offer books at steep discounts. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-03-04 05:00:00 UTC ]
More news stories like this | All news stories tagged with:
#online book
Spotify has added a new option that gives users 15 hours to listen to audiobooks for $9.99—a dollar less than a Premium subscription, which offers the same 15 hours per month, plus ad-free music, for $10.99. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-03-01 05:00:00 UTC ]
More news stories like this | All news stories tagged with:
#audiobook
Atria Books will launch a new imprint, Primero Sueño Press, dedicated to publishing Latinx/Latine/Hispanic authors in both English and Spanish. Michelle Herrera Mulligan, v-p and associate publisher at Atria, will lead the imprint. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-28 05:00:00 UTC ]
More news stories like this | All news stories tagged with:
#associate publisher
#atria books
The organization held its soft launch party last night in Brooklyn, N.Y., which event coproduced by Hachette Book Group and Kundiman and featured six authors, including Curtis Chin and Kat Chow. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-16 05:00:00 UTC ]
More news stories like this | All news stories tagged with:
#book club
#hachette book
#kat chow
A moon lander was launched from Florida early on Thursday on a mission to conduct the first U.S. lunar touchdown in more than a half century and the first by a privately owned spacecraft. Continue reading at CBC
[ CBC | 2024-02-15 12:10:00 UTC ]
More news stories like this | All news stories tagged with:
#privately owned
#half century
The literary public relations agency, cofounded by veterans of the William Morrow and Flatiron publicity departments, will specialize in representing queer and feminist authors and organizations. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-13 05:00:00 UTC ]
More news stories like this | All news stories tagged with:
#william morrow
Cameron joined S&S in 2017 as senior production manager for distribution clients, and had previously worked at Abrams and Macmillan. She died on January 20. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-01-24 05:00:00 UTC ]
More news stories like this | All news stories tagged with:
#previously worked
#distribution clients
When users open an Incognito browser on Chrome, they'll see a notification warning them that other people using their device won't be able to see their activity but that their downloads, bookmarks and reading items will still be saved. Now, Google has updated that disclaimer in Chrome's... Continue reading at Engadget
[ Engadget | 2024-01-17 10:38:07 UTC ]
More news stories like this | All news stories tagged with:
#reading list
#add language
Supported by the Association of American Publishers and others, the new nonprofit aims to “certify fair training data use” in Generative AI, and comes amid a growing number of lawsuits filed against AI companies over alleged copyright infringement. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-01-17 05:00:00 UTC ]
More news stories like this | All news stories tagged with:
#ai companies
#growing number
#generative ai
#american publishers
The online publishing service has been criticised for the way it has allowed extremist propaganda to flourish on the siteIt’s funny how naive smart people can be sometimes. Take the founders of Substack, a US-based online platform that enables writers to send digital newsletters directly to... Continue reading at The Guardian
[ The Guardian | 2024-01-06 16:00:14 UTC ]
More news stories like this | All news stories tagged with:
#online publishing
#issues raised
#earn money
#ve found
The data supports the work of libraries and library workers far more than it doesn't. That, plus this week's book censorship news. Continue reading at Book Riot
[ Book Riot | 2024-01-05 11:40:00 UTC ]
More news stories like this | All news stories tagged with:
#libraries
#library workers
The streaming platform has shared its most in-depth look at what their many subscribers have been watchingIn news that will excite anyone who spent a substantial chunk of their youth poring over the purple “Life” section of USA Today for Nielsen ratings and box office reports, Netflix has... Continue reading at The Guardian
[ The Guardian | 2023-12-13 17:53:11 UTC ]
More news stories like this | All news stories tagged with:
#nielsen
#arnold schwarzenegger
#female friendship
#outer banks
#huge success
#hot topic
#young women
The campaign by Publishers for Palestine will offer more than 30 free ebooks of poetry, fiction and nonfiction as ‘an act of solidarity’A group of publishers has launched a week-long initiative encouraging people to read books by Palestinian authors and about Palestinian history by offering free... Continue reading at The Guardian
[ The Guardian | 2023-11-29 17:20:38 UTC ]
More news stories like this | All news stories tagged with:
#ebooks
#verso
#verso books
#early november
#palestinian authors
#read books
Publishers for Palestine, a coalition of more than 350 publishers from around the world, is offering more than 30 free ebooks by and about Palestinians as part #ReadPalestine week. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-29 05:00:00 UTC ]
More news stories like this | All news stories tagged with:
#ebooks