It's a day for launching advertiser tools: not just Tremor Video but data leviathan Acxiom, as well, is bringing a new tool to the digital marketplace, and where Tremor has extensive publisher relationships to leverage its new DSP, Acxiom has all the information anyone could ever want about more or less everybody to fill its DMP. The company tracks a trillion transactions every week. Yes, trillion, with a "T." "We have about 800 million individuals across the world we collect information on," Nada Stiratt, the company's CRO, told Adweek (for the record: the US population is ~300 million, so you're probably in there somewhere). "We run databases for 9 out of 10 credit card issuers, and for some of the big retailers, we run their loyalty programs." Naturally, Acxiom can't just sell that data on to advertisers—personally identifying information (PII) is stripped out and everybody becomes a number in a spreadsheet with various salient characteristics—age, income, perhaps whether someone is a new parent of a child between six and nine months of age—the data gets very specific. And there are still significant advantages to working with Acxiom and its partners, including major publishers like Facebook. "We do it without using cookies," explained engineer Tom Affinito (trust us, that's a more and more vital part of the process). "We can take the anonymized data to Facebook, and Facebook will be able to recognize those individuals, even though the PII is removed." Not people... Continue reading at 'AdWeek'
[ AdWeek | 2013-09-23 00:00:00 UTC ]
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Financial services giant Intuit is launching a small business-focused media network, letting advertisers target customers across the web and tapping into a new revenue line, executives exclusively told Adweek. The venture, called SMB MediaLabs, will let advertisers target the customers of... Continue reading at AdWeek
[ AdWeek | 2023-07-24 10:13:48 UTC ]
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#including audio
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HarperCollins Focus is launching HarperEnfoque. The new imprint, based in Nashville, will offer original works in Spanish as well as translations of bestselling English-language books, focused on "empowering lives and fostering change." Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-07-24 04:00:00 UTC ]
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The new program utilizes GPS-based “geo-targeting” to show readers the books that have been banned in their area, making e-book versions available to borrow digitally. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-07-20 04:00:00 UTC ]
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Two Pacific Northwest–based book workers have cofounded the Cercador Prize for Translation. A committee of five booksellers will nominate titles and award a winning translator $1,000. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-07-07 04:00:00 UTC ]
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The site hasn’t published anything by its correspondent-at-large since he was roundly condemned for a piece about Brittany Higgins. Plus: News Corp at odds with the press councilFollow our Australia news live blog for the latest updatesGet our morning and afternoon news emails, free app or daily... Continue reading at The Guardian
[ The Guardian | 2023-07-07 02:47:34 UTC ]
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Announced June 28, Inklore will publish manga, manhua, manhwa, webcomics adaptations and light novels, with its first project to be released early 2024. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-06-29 04:00:00 UTC ]
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Gannett, a news publisher accused of monopolistic behavior, is suing Google for monopolistic behavior. It’s the latest in a string of lawsuits against the search giant, and it repeats many of the arguments made by the Department of Justice in its second lawsuit against Google, filed earlier this... Continue reading at Engadget
[ Engadget | 2023-06-20 16:46:02 UTC ]
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The rise of streaming television has threatened to dethrone Nielsen as the standard-bearer for how every single agency and advertiser measured a TV campaign — creating an even playing field for all parties involved. Now, there are too many new players — such as Samba TV, VideoAmp, Comcore and... Continue reading at Digiday
[ Digiday | 2023-06-20 13:41:01 UTC ]
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The first three titles under the Focus Fiction label will be acquired and edited by Jerry B. Jenkins and will be published this fall. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-06-13 04:00:00 UTC ]
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The first three titles under the Focus Fiction imprint will be acquired and edited by Jerry B. Jenkins and will be published this fall. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-06-13 04:00:00 UTC ]
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The first planned release under the Ten Speed Graphic colophon is an adaptation of Kiersten White’s bestselling horror-thriller novel 'Hide,' out September 12, with five more titles due this fall. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-31 04:00:00 UTC ]
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HBO Max is completing its transformation into Warner Bros. Discovery's "Max" streaming service today, and it's launching with a new tier especially made for 4K ultra HD viewing. The Ultimate Ad-Free tier will set you back $20 a month or $200 if you're paying for a whole year, making it the... Continue reading at Engadget
[ Engadget | 2023-05-23 09:27:56 UTC ]
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Meta has long been rumored to be building a platform to rival Twitter. After months of speculation, there are finally some details on how it might turn out, according to digital media marketing expert Lia Haberman, who has heard about the app through content creators approached by Meta.Haberman... Continue reading at Engadget
[ Engadget | 2023-05-22 11:15:43 UTC ]
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Folks are spending less time on Twitter since Elon Musk bought the social media site last year, but there’s still plenty of demand for similar platforms like Mastodon and Bluesky. To that point, Meta has long been rumored to be building its own platform to rival Twitter. After months of... Continue reading at Engadget
[ Engadget | 2023-05-19 18:16:25 UTC ]
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Nielsen and iSpot.tv also have integrations as YouTube rounds out measurement options. Continue reading at Advertising Age
[ Advertising Age | 2023-05-17 10:00:00 UTC ]
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Celebrated rapper Chuck D continues his social activism as a visual artist, releasing a set of graphic journals via Enemy Books, a new imprint launched in partnership with Akashic Books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-17 04:00:00 UTC ]
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On IAB NewFronts day two, digital content platforms and streamers pitched new ad formats (with a focus on artificial intelligence and shoppable content) in short-form social video and longer-form TV shows and movies. Continue reading at Digiday
[ Digiday | 2023-05-03 10:01:00 UTC ]
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Workers at the Barnes & Noble flagship store in New York City's Union Square filed on Friday for a union election with the Retail, Wholesale and Department Store Union. It is the second union drive started by B&N workers in the past month. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-01 04:00:00 UTC ]
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Spearheaded by Orbit executive editor Brit Hvide and editor Stephanie Clark, the imprint will focus on science fiction and fantasy titles in digital formats. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-04-21 04:00:00 UTC ]
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CNN has a new CMS, which it built to cut back on costs, improve reader engagement and draw in advertisers. Continue reading at Digiday
[ Digiday | 2023-04-20 04:01:00 UTC ]
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