It's a day for launching advertiser tools: not just Tremor Video but data leviathan Acxiom, as well, is bringing a new tool to the digital marketplace, and where Tremor has extensive publisher relationships to leverage its new DSP, Acxiom has all the information anyone could ever want about more or less everybody to fill its DMP. The company tracks a trillion transactions every week. Yes, trillion, with a "T." "We have about 800 million individuals across the world we collect information on," Nada Stiratt, the company's CRO, told Adweek (for the record: the US population is ~300 million, so you're probably in there somewhere). "We run databases for 9 out of 10 credit card issuers, and for some of the big retailers, we run their loyalty programs." Naturally, Acxiom can't just sell that data on to advertisers—personally identifying information (PII) is stripped out and everybody becomes a number in a spreadsheet with various salient characteristics—age, income, perhaps whether someone is a new parent of a child between six and nine months of age—the data gets very specific. And there are still significant advantages to working with Acxiom and its partners, including major publishers like Facebook. "We do it without using cookies," explained engineer Tom Affinito (trust us, that's a more and more vital part of the process). "We can take the anonymized data to Facebook, and Facebook will be able to recognize those individuals, even though the PII is removed." Not people... Continue reading at 'AdWeek'
[ AdWeek | 2013-09-23 00:00:00 UTC ]
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The 35-year veteran has been tapped to oversee operations and revitalize the Denver-based bookstore chain in the wake of its bankruptcy and acquisition by Barnes & Noble. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-08-02 04:00:00 UTC ]
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The Dallas-based 'Southwest Review' is launching New Pony Press, which plans to publish works by cult writers, putting out one book a year. Its first title is 'Disappearances,' a book of drawings by Barry Gifford, publishing October 8. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-08-01 04:00:00 UTC ]
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The agreement, which was reached on July 10, follows 21 months of bargaining and comes less than two weeks after members of the staff union PEN America United authorized a strike. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-07-30 04:00:00 UTC ]
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The author of 'The Country Girls' and 'The Little Red Chairs,' among many others, was best known for challenging Irish literary taboos through candid depictions of the lives of Irish women in full revolt against the oppression of traditional values—especially those of the Catholic Church. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-07-29 04:00:00 UTC ]
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Edna O'Brien published more than 20 books, most of them novels and story collections, and would know fully what she called the "extremities of joy and sorrow, love, crossed love and unrequited love, success and failure, fame and slaughter." Continue reading at CBC
[ CBC | 2024-07-28 20:27:20 UTC ]
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Starting with comics and graphic novels, Lumi will help creators develop and illustrate ideas, then sell their work through an all-in-one platform. A new AI platform led by activist and former NFL quarterback Colin Kaepernick aims to make it easier for anyone to publish—and monetize—their... Continue reading at Fast Company
[ Fast Company | 2024-07-24 16:00:00 UTC ]
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Cowritten by Pentagram partner Giorgia Lupi, ‘This is Me and Only Me’ helps kids process their experiences through data. In a new children’s book from Pentagram partner Giorgia Lupi and her coauthor, Madeleine Garner, data collection is presented as a beautiful way for kids (and adults) to... Continue reading at Fast Company
[ Fast Company | 2024-07-22 09:15:00 UTC ]
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The fourth imprint launched by Orbit, Hachette Book Group's SFF division, Run for It joins the flagship Orbit imprint, Redhook, and Orbit Works. Orbit executive editor Bradley Englert will serve as the imprint's principal acquiring editor. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-07-22 04:00:00 UTC ]
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Abrams VP of marketing Kim Lauber oversaw the restructuring of the publisher's marketing group, which now includes two units designed to make Abrams marketing more agile, proactive, and data driven. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-07-11 04:00:00 UTC ]
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On June 21st, Threshold, a conservative imprint of Simon & Schuster, announced a new book deal with New York Times bestselling author and entrepreneur and noted conspiracy theorist Vivek Ramaswamy. Although it’s rumored that Donald Trump passed him over for the role of running mate, Vivek... Continue reading at Literrary Hub
[ Literrary Hub | 2024-07-09 13:34:08 UTC ]
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Launching Books into the World: A Conversation with Carolina Orloff, by Aitana Bellido Interviews [email protected] Mon, 07/01/2024 - 15:54 Carolina Orloff is a translator, author, and researcher of Latin American literature. In 2016, after... Continue reading at World Literature Today
[ World Literature Today | 2024-07-01 20:54:02 UTC ]
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Paris, June 1930. At 3.00 in the morning, Nancy Cunard quickly writes a letter to her friend Louise Morgan, American journalist and editor at Everyman magazine: We found a poem, a beauty, by a poet—so much so that it must be printed by itself. Irishman of 23, Ecole Normale here, that’s all I... Continue reading at Literrary Hub
[ Literrary Hub | 2024-06-26 08:56:36 UTC ]
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The group's 1,500 members from all 50 states aim to provide “support and encouragement for the educators, librarians, parents, and students who are the first line of defense against censorship, and for the authors whose books are under attack.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-06-26 04:00:00 UTC ]
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Wind, who is also chief content officer at the Indie Book Publishers Association, is creating a limited collector's edition of his latest YA novel, initially published this spring by Chicago Review Press, as an incentive for donors to his Kickstarter campaign benefitting LGBTQ+ teens. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-06-25 04:00:00 UTC ]
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The imprint will focus on lifestyle publishing and narrative nonfiction, and is part of DK’s recently renamed adult division, DK Living. First books are set to be released next spring. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-06-20 04:00:00 UTC ]
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FairSquare Comics, which marked its fifth anniversary on June 20, is rebranding as FairSquare Graphics, and will launch Horny Dolphin, a new imprint dedicated to "NSFW" titles focusing on immigrant and minority voices, this fall. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-06-20 04:00:00 UTC ]
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Sara Goodman and Eileen Rothschild, VPs and editorial director and associate publisher, respectively, at the young adult imprint Wednesday Books, will also head up Saturday, which will publishing 10–12 titles annually for readers aged 18–30. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-06-17 04:00:00 UTC ]
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Jerry Della Femina, an icon of the advertising industry whose memoir about Madison Avenue’s rollicking heyday provided fodder for the hit cable series Mad Men, has a new campaign: selling his home.Della Femina and his wife, former TV journalist Judy Licht, have put their Upper East Side... Continue reading at Crains New York
[ Crains New York | 2024-06-12 17:29:24 UTC ]
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The UK's Publishers Association sees positive signals for publishing in political parties' platforms on AI and more for upcoming elections. The post The UK’s Dan Conway: Election Platforms and Publishing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-06-11 21:47:11 UTC ]
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Senior VP Lisa Sharkey has been tapped to helm Harper Influence, which will publish a "wide range of nonfiction spanning popular culture," including general lifestyle, entertainment, and inspiration. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-06-05 04:00:00 UTC ]
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