It's a day for launching advertiser tools: not just Tremor Video but data leviathan Acxiom, as well, is bringing a new tool to the digital marketplace, and where Tremor has extensive publisher relationships to leverage its new DSP, Acxiom has all the information anyone could ever want about more or less everybody to fill its DMP. The company tracks a trillion transactions every week. Yes, trillion, with a "T." "We have about 800 million individuals across the world we collect information on," Nada Stiratt, the company's CRO, told Adweek (for the record: the US population is ~300 million, so you're probably in there somewhere). "We run databases for 9 out of 10 credit card issuers, and for some of the big retailers, we run their loyalty programs." Naturally, Acxiom can't just sell that data on to advertisers—personally identifying information (PII) is stripped out and everybody becomes a number in a spreadsheet with various salient characteristics—age, income, perhaps whether someone is a new parent of a child between six and nine months of age—the data gets very specific. And there are still significant advantages to working with Acxiom and its partners, including major publishers like Facebook. "We do it without using cookies," explained engineer Tom Affinito (trust us, that's a more and more vital part of the process). "We can take the anonymized data to Facebook, and Facebook will be able to recognize those individuals, even though the PII is removed." Not people... Continue reading at 'AdWeek'
[ AdWeek | 2013-09-23 00:00:00 UTC ]
News tagged with:
#digital marketplace
#told adweek
#big retailers
Set to take place at the Japan Society on August 22, the eve of this year’s Anime NYC convention, the awards will celebrate the outstanding achievements of professionals in the world of Japanese comics. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-06-03 04:00:00 UTC ]
More news stories like this | All news stories tagged with:
#manga
#japanese comics
#japan society
#anime nyc
The 'Frankfurt Connect' platform is intended to extend elements of the B2B experience of Frankfurter Buchmesse throughout the year. The post Frankfurter Buchmesse Is Building a ‘Frankfurt Connect’ Platform appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-05-23 14:31:28 UTC ]
More news stories like this | All news stories tagged with:
#frankfurter buchmesse
#platform appeared
Digital media and marketing agency network Goodway Group added two new brands to focus on the modern marketing funnel and retail media expertise as part of its strategic expansion into growing areas of the industry. Continue reading at Digiday
[ Digiday | 2024-05-23 04:01:00 UTC ]
More news stories like this | All news stories tagged with:
#digital media
The inaugural Amazon Book Sale will run May 15–20 and feature deep discounts on thousands of books, including 50% off print bestsellers. The e-retailer is touting the event as "The Book Sale of Your Dreams." Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-05-09 04:00:00 UTC ]
More news stories like this | All news stories tagged with:
#amazon book
#book sale
#print bestsellers
The key changes announced emphasize greater international dexterity for Hachette under David Shelley's transatlantic leadership. The post Hachette in the UK and USA: International Management appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-05-07 22:04:31 UTC ]
More news stories like this | All news stories tagged with:
#hachette
#david shelley
#post hachette
Audiobooks are fast becoming ‘a major route to market for consumers of books’, the trade body saysThe number of UK audiobook downloads increased by 17% between 2022 and 2023, according to new data from the Publishers Association (PA).Revenue from audiobooks rose 24% across the same period to... Continue reading at The Guardian
[ The Guardian | 2024-05-07 15:28:43 UTC ]
More news stories like this | All news stories tagged with:
#audiobook
#publishers association
#trade body
#audiobook downloads
Libraries in B.C. have been targeted by a hacker who threatened to release user data if a ransom was not paid. The B.C. Libraries Co-operative said it was contacted by a hacker "attempting to extort payment" using private information taken from its servers. Continue reading at CBC
[ CBC | 2024-05-03 18:55:02 UTC ]
More news stories like this | All news stories tagged with:
#libraries
#data breach
This one goes out to any author who’s ever felt bad about not making it onto a list of most anticipated books of the season. And to their publicists. The book preview list is a highly imperfect form of coverage that seems to be, along with best-of the year lists, the most widely used kind […] Continue reading at Literrary Hub
[ Literrary Hub | 2024-04-25 08:56:49 UTC ]
More news stories like this | All news stories tagged with:
#book preview
#year lists
#anticipated books
#felt bad
Abrams ComicArts is launching a new imprint, Kana, focusing on manga series translated into the English language for the U.S. market, primarily catering to adult audiences. Its first titles, including 'Leviathan' by Shiro Kuroi and 'Manhole' by Tetsuya Tsutsui, are due this fall. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-24 04:00:00 UTC ]
More news stories like this | All news stories tagged with:
#manga
#english language
#abrams comicarts
Sisters Caroline Peckham and Susanne Valenti will rerelease their self-published Zodiac Academy romantasy series in paperback under their newly-formed company, Dark Ink Publishing. On April 23, Dark Ink released 'Restless Stars,' the ninth and final book in the series, with an announced print... Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-24 04:00:00 UTC ]
More news stories like this | All news stories tagged with:
#paperback
#final book
Davis, her husband Julius Tennon, and publisher Lavaille Lavette are launching JVL Media, a new publisher and packager focused on diverse and underrepresented voices. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-18 04:00:00 UTC ]
More news stories like this | All news stories tagged with:
#underrepresented voices
Mirchandani, who has been editor-in-chief of Picador in the U.K. since 2019, has been named publisher of the U.K. arm of the newly revived Simon & Schuster imprint. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-17 04:00:00 UTC ]
More news stories like this | All news stories tagged with:
#picador
#schuster
#named publisher
#ss uk
Chris Silbermann, whose clients include Dr. Seuss Enterprises, has been named one of nine managing directors at Creative Artists Agency, while motion picture literary department co-head Ida and literary agent Sloan Harris have joined the CAA board. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-11 04:00:00 UTC ]
More news stories like this | All news stories tagged with:
#dr. seuss
#literary agent
#managing directors
#seuss enterprises
#board members
Measurement companies are looking to measure up ahead of the upfront season, with Nielsen making "big data" announcements and the Joint Industry Committee (JIC) certifying Comscore and VideoAmp. To explain exactly what's going on in measurement, ADWEEK went to great... Continue reading at AdWeek
[ AdWeek | 2024-04-04 19:17:06 UTC ]
More news stories like this | All news stories tagged with:
#nielsen
#big data
In its first year, Keeperton will publish 10 titles—four of them by Swan, whose Miles High Club series is a BookTok favorite—under its romance imprint, Arndell. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-04 04:00:00 UTC ]
More news stories like this | All news stories tagged with:
#romance imprint
The Lavender Rhino, an online independent bookstore with a focus on titles by LGBTQ authors, will launch on April 6, with ambitions to open a brick-and-mortar store at a later date. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-04 04:00:00 UTC ]
More news stories like this | All news stories tagged with:
#independent bookstore
#brick-and-mortar store
#lgbtq authors
Nonprofit library technology cooperative OCLC, the company behind WorldCat, has acquired CloudLibrary, a technology platform offering patrons access to digital content through libraries, from library e-book vendor Bibliotheca. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-02 04:00:00 UTC ]
More news stories like this | All news stories tagged with:
#digital content
#e-book
Simon Element v-p and publisher Richard Rhorer and executive editor Stephanie Hitchcock will lead the imprint, which aims to publish 15–20 "books that help readers navigate the dynamic world of work" per year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-03-28 04:00:00 UTC ]
More news stories like this | All news stories tagged with:
It's not easy being green, so the Hulu integration on Disney+ is going teal. Disney announced the launch today of Hulu on Disney+ in the U.S. for Disney bundle subscribers, combining the Disney+ and Hulu libraries in one application. Although each app remains available... Continue reading at AdWeek
[ AdWeek | 2024-03-27 13:00:00 UTC ]
More news stories like this | All news stories tagged with:
#libraries
#hulu libraries
Four HarperCollins executives traveled to the Vatican last weekend to present eight different editions of 'Life, My Life Story Through History' by Pope Francis, which was released on March 19 and is being published in all of the publisher's global markets. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-03-20 04:00:00 UTC ]
More news stories like this | All news stories tagged with:
#harpercollins
#global markets
#pope francis
#life story