Data Giant Acxiom Launches Data Management Platform

It's a day for launching advertiser tools: not just Tremor Video but data leviathan Acxiom, as well, is bringing a new tool to the digital marketplace, and where Tremor has extensive publisher relationships to leverage its new DSP, Acxiom has all the information anyone could ever want about more or less everybody to fill its DMP. The company tracks a trillion transactions every week. Yes, trillion, with a "T." "We have about 800 million individuals across the world we collect information on," Nada Stiratt, the company's CRO, told Adweek (for the record: the US population is ~300 million, so you're probably in there somewhere). "We run databases for 9 out of 10 credit card issuers, and for some of the big retailers, we run their loyalty programs." Naturally, Acxiom can't just sell that data on to advertisers—personally identifying information (PII) is stripped out and everybody becomes a number in a spreadsheet with various salient characteristics—age, income, perhaps whether someone is a new parent of a child between six and nine months of age—the data gets very specific. And there are still significant advantages to working with Acxiom and its partners, including major publishers like Facebook. "We do it without using cookies," explained engineer Tom Affinito (trust us, that's a more and more vital part of the process). "We can take the anonymized data to Facebook, and Facebook will be able to recognize those individuals, even though the PII is removed." Not people... Continue reading at 'AdWeek'

[ AdWeek | 2013-09-23 00:00:00 UTC ]
News tagged with: #digital marketplace #told adweek #big retailers #loyalty programs

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BU finds Ibram X. Kendi's antiracist research center managed funds properly, despite turmoil

Boston University said Tuesday that its initial inquiry into the antiracist research center run by best-selling author and academic Ibram X Continue reading at ABC News

[ ABC News | 2023-11-07 17:58:34 UTC ]
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NWU Releases Platform and Principles for Generative AI Policy

The National Writers Union, the U.S. trade union for freelance and contract writers and authors, has identified six core principles and five key policy areas that will guide its organizing efforts around generative artificial intelligence. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-10-31 00:00:00 UTC ]
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IVP to Launch a Bible Studies Imprint

IVP Bible Studies will launch in February 2024 in an effort to reach readers who are not connected to a church but still want to learn more about the Bible. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-10-25 04:00:00 UTC ]
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Penguin Random House launches high schoolers’ award to combat book bans

The publisher’s $10,000 Freedom of Expression prize invites teens to write about a banned book that changed their life, against a backdrop of rising censorshipPublisher Penguin Random House has launched a new writing award in the US celebrating freedom of expression in response to a rise in... Continue reading at The Guardian

[ The Guardian | 2023-10-24 12:34:56 UTC ]
More news stories like this | News stories tagged with: #writing award #book bans #penguin random house #banned book #random house


NYPL Launches Nationwide Teen Banned Book Club

The New York Public Library's Teen Banned Book Club offers free nationwide digital access to banned and challenged YA books. Continue reading at Book Riot

[ Book Riot | 2023-10-03 11:00:00 UTC ]
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Forefront Books, Donald Miller Launch StoryBrand Books Imprint

Donald Miller, CEO of the marketing company StoryBrand, will release five to 10 books annually beginning next year in partnership with Forefront Books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-10-03 04:00:00 UTC ]
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How Canadian Publisher La Presse Is Growing Ad Revenue With Data Clean Rooms

Since 2017, 130-year-old Canadian publisher La Presse has been digital only, a shift that's led to a focus on growing online audiences. The publisher has grown from 4 million monthly unique visitors in 2019 to over 4.6 million as of July 2023, according to data by Comscore, which only has data... Continue reading at AdWeek

[ AdWeek | 2023-09-29 06:00:00 UTC ]
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New ALA Data Shows Book Challenges Still Surging

Ahead of Banned Books Week, the ALA reported 695 attempts to censor library materials between January 1 and August 31, 2023, and 1,915 unique titles challenged—a 20% jump over last year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-09-20 04:00:00 UTC ]
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W.W. Norton Launches Norton Shorts Series

The Norton Shorts series will comprise slim volumes—all less than 200 pages—written on a variety of topics by scholars for the general public. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-09-15 04:00:00 UTC ]
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Nielsen won’t force Amazon’s data into ‘Thursday Night Football’ ad deals this year

Following a contentious meeting last week, Nielsen won't change panel currency used to write deals but will make Amazon first-party data part of offering. Continue reading at Advertising Age

[ Advertising Age | 2023-09-07 20:12:10 UTC ]
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Nielsen and TV networks clash again over Amazon data as MRC debates adoption

Nielsen says networks had months to integrate their own streaming data, but networks deny meaningful talks happened.  Continue reading at Advertising Age

[ Advertising Age | 2023-08-30 21:14:51 UTC ]
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Nielsen opens big data for trading without MRC accreditation or explaining some of its figures

Nielsen’s big data trading rollout comes prior to MRC audit meetings and without Nielsen detailing findings that could drastically impact ratings for some Spanish-language networks and other programming. Continue reading at Advertising Age

[ Advertising Age | 2023-08-28 09:30:00 UTC ]
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As Nielsen incorporates Amazon’s own data, networks demand answers

TV network executives are alleging bias from two referees in the industry—Nielsen and the Media Rating Council. Continue reading at Advertising Age

[ Advertising Age | 2023-08-25 13:30:25 UTC ]
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YouTube will trade on its own co-viewing data, sparking agency pushback

Nielsen guarantees will remain an option, at least for now, as YouTube joins Amazon in alt currency movement. Continue reading at Advertising Age

[ Advertising Age | 2023-08-21 09:00:00 UTC ]
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Author Michelle Tea Launches Dopamine Books

Michelle Tea always wanted to become a publisher. And after a decade of helming imprints at established presses, she’s finally in the driver’s seat of her own nonprofit press, Dopamine Books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-08-18 04:00:00 UTC ]
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Paramount and Omnicom testing Nielsen measurement alternatives in buy-side platforms

Partnership will test buy-side systems’ ability to run on alternative currencies, and what it means for next steps. Continue reading at Advertising Age

[ Advertising Age | 2023-08-17 14:00:00 UTC ]
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EveryLibrary and Book Riot Partner to Launch Parent Perceptions Survey on Public Libraries and Current Issues

An upcoming national survey on the parental perceptions of public libraries will launch in early September. Continue reading at Book Riot

[ Book Riot | 2023-08-15 13:09:24 UTC ]
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NASA+ is the space agency's very own streaming platform

NASA is launching its very own streaming platform called NASA+ sometime this summer. While the space agency already livestreams launches and other events on its website, NASA+ will feature not just live broadcasts, but also collections of original video series. A handful of the first shows on... Continue reading at Engadget

[ Engadget | 2023-07-28 06:30:42 UTC ]
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Binc Launches Business Incubator for BIPOC Booksellers

The Book Industry Charitable Foundation has announced BincTank, a new business incubator offering mentorship and support for BIPOC booksellers. The program will run for three years. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-07-26 04:00:00 UTC ]
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Binc Launches Business Incubator for BIPOC and LGBTQ Booksellers

Book Industry Charitable Foundation has announced BincTank, a new business incubator offering mentorship and support for booksellers looking to open stores serving historically underrepresented or marginalized communities. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-07-26 04:00:00 UTC ]
More news stories like this | News stories tagged with: #announced binctank #book industry