Data Giant Acxiom Launches Data Management Platform

It's a day for launching advertiser tools: not just Tremor Video but data leviathan Acxiom, as well, is bringing a new tool to the digital marketplace, and where Tremor has extensive publisher relationships to leverage its new DSP, Acxiom has all the information anyone could ever want about more or less everybody to fill its DMP. The company tracks a trillion transactions every week. Yes, trillion, with a "T." "We have about 800 million individuals across the world we collect information on," Nada Stiratt, the company's CRO, told Adweek (for the record: the US population is ~300 million, so you're probably in there somewhere). "We run databases for 9 out of 10 credit card issuers, and for some of the big retailers, we run their loyalty programs." Naturally, Acxiom can't just sell that data on to advertisers—personally identifying information (PII) is stripped out and everybody becomes a number in a spreadsheet with various salient characteristics—age, income, perhaps whether someone is a new parent of a child between six and nine months of age—the data gets very specific. And there are still significant advantages to working with Acxiom and its partners, including major publishers like Facebook. "We do it without using cookies," explained engineer Tom Affinito (trust us, that's a more and more vital part of the process). "We can take the anonymized data to Facebook, and Facebook will be able to recognize those individuals, even though the PII is removed." Not people... Continue reading at 'AdWeek'

[ AdWeek | 2013-09-23 00:00:00 UTC ]
News tagged with: #digital marketplace #told adweek #big retailers #loyalty programs

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Former Employee Sues Macmillan over 2022 Data Breach

The complaint claims that the company’s negligence exposed employees’ sensitive personal information to hackers in the wake of a widely reported cyberattack in June, 2022. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-02-15 05:00:00 UTC ]
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Tor Publishing Group Launches Romance Imprint

Bramble will publish its inaugural title, Jennifer Armentrout's 'Fall of Ruin and Wrath,' in September 2023, with industry veteran Monique Patterson tapped as its v-p and editorial director. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-02-14 05:00:00 UTC ]
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A New York bookfluencer launches her first bricks-and-mortar shop ... in L.A.

From her wildly successful podcast, Zibby Owens has built a media empire, complete with her own publishing company and, starting Feb. 18, a Santa Monica bookstore. Continue reading at Los Angeles Times

[ Los Angeles Times | 2023-02-08 14:00:14 UTC ]
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Women’s prize to launch annual award for women’s non-fiction writing

The Women’s Prize Trust hopes to make the first award in 2024, after research showed female writers were far less likely than men to be reviewed or win prizes The Women’s prize is to launch a non-fiction award to sit alongside its long-running fiction prize, in response to research that found... Continue reading at The Guardian

[ The Guardian | 2023-02-08 08:00:10 UTC ]
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Little Free Library Launches Indigenous Library Program

The latest initiative from Little Free Library will provide book-sharing boxes for installation on tribal lands and in other Indigenous communities throughout the U.S. and in Canada. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-01-20 05:00:00 UTC ]
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Digital Book World Focuses on Data and Accessibility

Digital Book World, a conference focused on innovation in publishing, opened in New York City with a talk from the International Publishers Association about a two-year project focusing on data collection, as well as the need for more accessible books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-01-16 05:00:00 UTC ]
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Digital Book World Focuses on Data and Accessibility

Digital Book World, a conference focused on innovation in publishing, opened in New York City with a talk from the International Publishers Association about a two-year project focusing on data collection, as well as the need for more accessible books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-01-16 05:00:00 UTC ]
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Open Road Launches Activation 2.0

After launching a frontlist marketing service in July that built on Open Road's Ignition program the promotes backlist e-book titles, the company has unveiled its second iteration. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-01-11 05:00:00 UTC ]
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Appreciation: Russell Banks was a giant rooting for the underdogs

Russell Banks, who has died at age 82, carried on the legacy of great American novelists probing big themes through the small lives of heroic underdogs. Continue reading at Los Angeles Times

[ Los Angeles Times | 2023-01-09 21:54:28 UTC ]
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The 2023 Digiday Publishing Summit Preview: How publisher needs and programmatic trends are shaping revenue, data and media

Presented by Rise Join a panel led by editor-in-chief Jim Cooper as Digiday and Rise kick off 2023 with a special preview of the upcoming Digiday Publishing Summit. As our editors prepare to put a lens on revenue, data and editorial strategies at the Vail summit this March, RSVP to save your... Continue reading at Digiday

[ Digiday | 2023-01-05 15:47:27 UTC ]
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Nielsen Announces Launch of Nielsen One Ads for Campaign Measurement

Nielsen is hitting the (ad) campaign trail. On Wednesday, the measurement and data giant announced the upcoming launch of Nielsen One Ads, a platform all about campaign measurement. According to Nielsen, the offering, available in the U.S. on Jan. 11, will provide a consistent, comparable and... Continue reading at AdWeek

[ AdWeek | 2023-01-04 12:00:00 UTC ]
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After Further Revue, Twitter to Shut Down Newsletter Publishing Platform Jan. 18

Twitter is shutting down Revue, the newsletter publishing platform it acquired in January 2021. Revue founder Martijn de Kuijper said in a post on the company's website that the platform will shut down Jan. 18 and all data will be deleted, adding, "This has been a hard decision because we know... Continue reading at AdWeek

[ AdWeek | 2022-12-14 23:00:00 UTC ]
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Bookends & Beginnings Launches Fundraising Campaign

Bookends & Beginnings in Evanston, Ill., which announced several weeks ago that it was forced to move to another space after its landlord raised the rent 125%, launched a GoFundMe campaign to finance the move. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-12-05 05:00:00 UTC ]
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Entangled Publishing Launches Red Tower Books, a New Adult Imprint

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[ Publishers Weekly | 2022-11-10 05:00:00 UTC ]
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HC Union, Management Plan for Strike

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[ Publishers Weekly | 2022-11-07 05:00:00 UTC ]
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Hearst wants Gen Z’s social shoppers to use its new commerce platform, FirstFinds

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[ Digiday | 2022-10-31 04:01:00 UTC ]
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Tyndale Launches Apologetics Imprint, Elevate

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[ Publishers Weekly | 2022-10-27 04:00:00 UTC ]
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Independent Bookstore in New York Launches Publishing Division

The Hudson Valley-based Golden Notebook Bookstore will launch its publishing press next year with author Abigail Thomas's memoir 'Still Life at 80: The Next Interesting Thing.' Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-10-18 04:00:00 UTC ]
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The News Movement and Its Unorthodox Vision Launch in the US

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[ AdWeek | 2022-10-12 11:30:00 UTC ]
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A Brief History of Social Media Platforms, from LiveJournal to Meme Warriors

The internet did not cause the insurrection. But it enabled it. The technology of any age in human history shapes the culture of that time. With the advent of agriculture and farming tools, humans developed stationary civilizations and abandoned thousands of years of itinerancy. The printing... Continue reading at Literrary Hub

[ Literrary Hub | 2022-10-07 08:59:43 UTC ]
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