It's a day for launching advertiser tools: not just Tremor Video but data leviathan Acxiom, as well, is bringing a new tool to the digital marketplace, and where Tremor has extensive publisher relationships to leverage its new DSP, Acxiom has all the information anyone could ever want about more or less everybody to fill its DMP. The company tracks a trillion transactions every week. Yes, trillion, with a "T." "We have about 800 million individuals across the world we collect information on," Nada Stiratt, the company's CRO, told Adweek (for the record: the US population is ~300 million, so you're probably in there somewhere). "We run databases for 9 out of 10 credit card issuers, and for some of the big retailers, we run their loyalty programs." Naturally, Acxiom can't just sell that data on to advertisers—personally identifying information (PII) is stripped out and everybody becomes a number in a spreadsheet with various salient characteristics—age, income, perhaps whether someone is a new parent of a child between six and nine months of age—the data gets very specific. And there are still significant advantages to working with Acxiom and its partners, including major publishers like Facebook. "We do it without using cookies," explained engineer Tom Affinito (trust us, that's a more and more vital part of the process). "We can take the anonymized data to Facebook, and Facebook will be able to recognize those individuals, even though the PII is removed." Not people... Continue reading at 'AdWeek'
[ AdWeek | 2013-09-23 00:00:00 UTC ]
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Tanya Andrews has been appointed to the newly created role of Folio Academy manager for the Rathbones Folio Prize. Continue reading at The Bookseller
[ The Bookseller | 2021-12-15 20:09:41 UTC ]
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Her first novel, “Interview With the Vampire,” launched a blockbuster book series and was adapted into a movie starring Brad Pitt and Tom Cruise. Continue reading at The Washington Post
[ The Washington Post | 2021-12-14 00:33:11 UTC ]
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Indie publisher Oneworld has created an audio list, which will launch with three titles from across its imprints. Continue reading at The Bookseller
[ The Bookseller | 2021-12-13 07:18:08 UTC ]
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‘What is the hope for gig workers who are underpaid and exploited? Cities, in a way. Cities can have a chance to intervene and actually get things done.’ In the Italian city of Bologna, bicycle couriers delivery bread, freshly baked at local bakeries, to nearby businesses every morning. The same... Continue reading at Fast Company
[ Fast Company | 2021-12-12 05:00:34 UTC ]
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Non-fiction children's books publisher What On Earth Books has launched a digital book collection service, available through subscription. Continue reading at The Bookseller
[ The Bookseller | 2021-12-06 09:06:53 UTC ]
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The White Review has launched a £10,000 crowdfunding appeal to safeguard its future after two "very hard" years for the literary and culture magazine. Continue reading at The Bookseller
[ The Bookseller | 2021-12-06 08:27:57 UTC ]
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The founder of The Book People, Seni Glaister, is launching a new retail platform for bookshops, Litalist, next year—and there are incentives for early adopters. Continue reading at The Bookseller
[ The Bookseller | 2021-12-03 11:15:06 UTC ]
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As an expansion of Knopf's publishing program, the publisher has formed Knopf Cooks, which will be led by executive editor Lexy Bloom. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-12-02 05:00:00 UTC ]
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A children's publisher has launched a Kickstarter fundraising campaign to create personalised books for terminally ill children. Continue reading at The Bookseller
[ The Bookseller | 2021-11-28 04:17:10 UTC ]
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Russian state oil company Rosneft is discontinuing its remaining claim against HarperCollins over comments made in Catherine Belton's book Putin's People (William Collins). Continue reading at The Bookseller
[ The Bookseller | 2021-11-26 19:40:03 UTC ]
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Amazon has changed the publishing ecosystem more than anything else due to its “proprietary” capturing of data, FutureBook delegates have been told. Continue reading at The Bookseller
[ The Bookseller | 2021-11-19 15:38:24 UTC ]
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This December, Gagosian is launching Picture Books, a new imprint imagined by Emma Cline. In this series, artists will be “given carte blanche” to respond visually to an author’s work, and both final pieces will be published together (with the art accompanying the book as a poster) in limited... Continue reading at Literrary Hub
[ Literrary Hub | 2021-11-18 17:47:29 UTC ]
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Wattpad Webtoon Studios announced plans to launch Webtoon Unscrolled, a new graphic novel imprint that will publish print editions of hit Webtoon mobile webcomics beginning in fall 2022. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-11-18 05:00:00 UTC ]
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Pan Macmillan is launching a positive action proofreading traineeship for applicants from backgrounds that are traditionally underrepresented in publishing. Continue reading at The Bookseller
[ The Bookseller | 2021-11-15 19:23:23 UTC ]
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After five years at the helm of W F Howes, Miles Stevens-Hoare has led the audio pioneer through a huge growth spurt, and is now moving into creating its own audio-first content, launching the WFH Original list. Continue reading at The Bookseller
[ The Bookseller | 2021-11-11 21:35:34 UTC ]
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Spotify could soon be home to a lot more audiobooks. The streaming service has acquired audiobook platform Findaway, the companies announced. Terms of the deal were not disclosed, but the acquisition suggests Spotify is looking to build out its own library of audiobook titles.Findaway is an... Continue reading at Engadget
[ Engadget | 2021-11-11 21:00:04 UTC ]
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Penguin Random House Children's is to launch a programme of commemorative publishing next year, in celebration of the 120th anniversary of Beatrix Potter's The Tale of Peter Rabbit. Continue reading at The Bookseller
[ The Bookseller | 2021-11-11 17:06:39 UTC ]
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Fane has launched its first app, Fane TV, in response to growing customer demand and to enhance its offering for hybrid events. Continue reading at The Bookseller
[ The Bookseller | 2021-11-10 08:56:47 UTC ]
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Words of Colour Productions and the Irish Writers Centre have unveiled UpLift, an international literature leadership initiative for young people of colour aged between 18 and 30. Continue reading at The Bookseller
[ The Bookseller | 2021-11-10 00:53:24 UTC ]
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Bookselling is still “not particularly diverse” say trade figures, as a scheme launches to help entrepreneurs from underrepresented communities start bookshops. Continue reading at The Bookseller
[ The Bookseller | 2021-11-09 08:43:41 UTC ]
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