As time spent gains ground on page views as the universal metric for engagement, publishers are trying to figure out the best ways to keep readers on their sites. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2014-11-26 00:00:00 UTC ]
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#content discovery
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Publishers are more content about how the book business is weathering the digital transition than authors, early results of the FutureBook Digital Census have found. The Digital Census, the annual tracker of the book business’ digital evolution, was launched two weeks ago and so far more than... Continue reading at The Bookseller
[ The Bookseller | 2015-09-29 00:00:00 UTC ]
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#book business
#early results
#digital census
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Actress Zoe Saldana is teaming up with new millennial mom-geared network AweStruck to create digital content. Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-09-25 00:00:00 UTC ]
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French app BookWeather is a social network that rates books as you might describe the weather, that also offers a bespoke physical book subscription service. The post France’s BookWeather App Offer’s Unique Take on Book Discovery appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-09-21 00:00:00 UTC ]
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#post france
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Once content has been published online it's almost impossible to retain control and know who sees it or where it's distributed. A new solution from StoryCloud seeks to offer online content publishers control over how their material is consumed. Called Share By it provides user-controlled file... Continue reading at Betanews
[ Betanews | 2015-09-16 00:00:00 UTC ]
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#published online
#file formats
#social networking
Publishers are firmly in the era of distributed content. By pushing stories straight to platforms such as Facebook and Twitter, without trying to get readers back to their sites, publishers want to go where the readers are, and hopefully, build new revenue streams. There's no shortage of... Continue reading at Digiday
[ Digiday | 2015-09-10 00:00:00 UTC ]
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#readers back
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#revenue streams
#big things
Virtual reality may still be closer to science fiction for most people, but don't tell that to Discovery. The company's new eight-person virtual reality unit has gone deep on the tech with videos that show people what it's like to surf, swim with sharks and survive in the wild. Fusion has also... Continue reading at Digiday
[ Digiday | 2015-08-31 00:00:00 UTC ]
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#show people
#virtual reality
#science fiction
#early days
Ad blocking started as an initiative by independent developers who wanted to improve our browsing experience. Now that at least one company, Apple, has made Content Blocking “official”, ad-supported publishing business models are ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-08-31 00:00:00 UTC ]
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#independent developers
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U.K. publisher Trinity Mirror, which owns titles including the Daily Mirror, joined the content studio ranks last year with the launch of Invention. The 40-strong team is structured like a creative shop and uses audience insights to inform its pitches and ideas generation. Digital revenues from... Continue reading at Digiday
[ Digiday | 2015-08-24 00:00:00 UTC ]
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[Sponsored Content] As a publishers, you don't trade sales for eyeballs, because eyeballs can't be spent or invested. The post Publishers – Don’t Trade Your Content (Monetize It) appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-08-17 00:00:00 UTC ]
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Pay-per-click compensation is one topic staid journalists love to hate on. Slant, a new platform-publisher site, has made the model core to its approach, which it hopes will attract writers who might shy away from publishing on platforms that compensate them in exposure rather than cash. The... Continue reading at Digiday
[ Digiday | 2015-08-12 00:00:00 UTC ]
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#wild west
A leading German magazine on digital business, t3n, will now deliver their newsletters via WhatsApp. Could this model work for book publishers as well? The post Is WhatsApp the Next Big Content Distribution Platform? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-08-11 00:00:00 UTC ]
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#digital business
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Adobe’s Digital Publishing suite has long offered a way for brands to publish content on tablets, but on Wednesday the company introduced a new generation of the software tweaked specifically to put such capabilities in the hands of ordinary business users.Adobe’s new Digital Publishing Solution... Continue reading at PC World
[ PC World | 2015-07-30 00:00:00 UTC ]
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#mobile content
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#push notifications
Magazine offering one free story per month in attempt to boost subs. The post Harper’s Dips Its Toes into Metered Content…Gently appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-07-22 00:00:00 UTC ]
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Going viral used to be a digital equivalent of winning the lottery, but today's hottest content creators have cracked the code for bringing fans back again and again. For some, this consistent success has opened up brand opportunities, book deals and other new avenues for growth. For others,... Continue reading at AdWeek
[ AdWeek | 2015-07-20 00:00:00 UTC ]
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#digital equivalent
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Netflix earned more than $5 billion in 2014. No wonder companies want to be “the Netflix of” other kinds of digital media — ebooks, magazines, music. That’s not easy to pull off when you don’t ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-07-02 00:00:00 UTC ]
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#growing pains
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Jim Bryant draws examples from Trajectory.com bookselling partners in China to argue that superior, localized metadata increases book sales — everywhere. The post Employing Localized Data for Global Book Discovery appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-06-26 00:00:00 UTC ]
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As the curtain raises on Independent Bookshop Week, Helen Dunmore argues that, despite the convenience of shopping online, readers need to browse real shelves packed with real booksThe 10 best independent bookshops in the world – our readers recommendWe read not only with our eyes, but with our... Continue reading at The Guardian
[ The Guardian | 2015-06-19 00:00:00 UTC ]
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#big brother
#david nicholls
#buying online
#genteel form
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The CEO of Greenleaf Book Group argues a book can be your strongest marketing tool and outlines four points to consider before committing to writing one. The post What’s the Holy Grail of Content Marketing? A Book appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-06-15 00:00:00 UTC ]
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#book appeared
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Reuters, citing "the unprecedented shift to digital publishing and online news consumption," is making some of its original news content—text, pictures, video and multimedia packages—available for free to publishers, the c ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-06-10 00:00:00 UTC ]
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#digital publishing
"Journalism is the new marketing degree" is the slightly sarcastic motto among New York Times staffers, many of them former journalists, who create articles and videos for brands. It appears the same could be said at The Atlantic, which just hired former Time magazine Managing Editor James... Continue reading at Advertising Age
[ Advertising Age | 2015-06-03 00:00:00 UTC ]
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#top editor
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