Content Discovery: Quality Vs. Quantity

As time spent gains ground on page views as the universal metric for engagement, publishers are trying to figure out the best ways to keep readers on their sites. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2014-11-26 00:00:00 UTC ]
News tagged with: #content discovery #page views

Other Publishing stories related to: 'Content Discovery: Quality Vs. Quantity'


Facebook and Publishers Take Cautious Approach to Content Tie-Up

The march towards media companies publishing content directly to Facebook continues.Barely a month after Facebook Chief Product Officer Chris Cox said publicly that the social network wants to host media companies' articles and videos, The New York Times reported that BuzzFeed, National... Continue reading at Advertising Age

[ Advertising Age | 2015-03-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook continues #cautious approach #national geographic #coming months


Facebook May Host News Sites’ Content

Nothing attracts news organizations like Facebook. And nothing makes them more nervous.       With 1.4 billion users, the social media site has become a vital source of traffic for publishers looking to reach an increasingly fragmented ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-03-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #vital source


Hearst president David Carey: ‘We’re a content company with a platform mentality’

As Hearst Magazines president, David Carey is constantly on the lookout for growth, from Hearst's longstanding titles, acquisitions and new launches. But publishing a monthly magazine isn't what it used to be. In the first of our media CEO Q&A series, Carey talks about challenging... Continue reading at Digiday

[ Digiday | 2015-03-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #content company #david carey


New Anonymous-Sharing App Wants to Apply the Netflix Algorithm to Content

With so much content being produced online, it's hard to stand out as a digital publisher to your target crowd. Heard, a new anonymous social sharing app, believes it has solved the discovery problem. The platform applies the Netflix algorithm for films and TV shows to online content, ideally... Continue reading at AdWeek

[ AdWeek | 2015-03-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online media #single person #institutional knowledge #desktop version #interesting things


Why Branded Content Is Poised to Take Over

As more publishers launch branded content divisions, native advertising is taking over a larger part of digital marketing. Adweek caught up with Peter Minnium, the Interactive Advertising Bureau's head of brand initiatives, to talk about the trend, which was the topic of a panel he recently... Continue reading at AdWeek

[ AdWeek | 2015-03-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #holy grail #commercial space #media property


Inside 4 UK news publishers’ content studios

The clamor for native advertising budgets has led to many of the top news publishers rebranding and up-skilling. Here's how their solutions stack up. The post Inside 4 UK news publishers’ content studios appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2015-02-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #content studios


Flipboard moves to the web with plans to host some news publishers' content

After attracting more than 50m monthly readers on tablets and smartphones, US startup smashes down its walled garden and hopes partners will see the potentialFlipboard came to prominence as a news-reading app for tablets and smartphones, attracting more than 50 million monthly active readers by... Continue reading at The Guardian

[ The Guardian | 2015-02-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile app #reading experience #media companies


New Start-Up Touts Book Discovery Tool

Digital distributor Trajectory has an algorithm it claims can extract a book's 'personality' in order to offer better recommendations. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-01-29 00:00:00 UTC ]
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Snapchat Does What Facebook Couldn’t: Get Publishers To Trust it with Their Content

Snapchat has introduced a new feature which allows its users to view articles, images, and videos from a variety of publishers inside the company’s messaging application. It’s called Discover, and it’s a major depar ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-01-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #messaging application


Why Vox Media makes content just for social media

Facebook isn't sharing native-video revenue with publishers yet. But when it does, Vox Media plans to be ready, with content that’s designed to live only on social platforms. The post Why Vox Media makes content just for social media appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2015-01-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook isn #social platforms


Mixed Results for Bricks-and-Mortar Stores with Digital Content

For many bricks-and-mortar bookstores, 2014 was a banner year, helped by the overall improvement in the sale of print books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-01-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mixed results #bricks-and-mortar stores #digital content #bricks-and-mortar bookstores #banner year #print books


Buzzfeed's New Publisher Says Data Shows Emotional Content, Shareability Key to Viral Success

  Photo: Alfred Maskeroni Specs Who Dao Nguyen New gig Publisher, BuzzFeed Old gig Vp of growth and data, BuzzFeed Age 41 Twitter @daozers What do you do as publisher? Publishing is literally the act of making information available to the public. For a purely digital operation like... Continue reading at AdWeek

[ AdWeek | 2015-01-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #shed light #paid media #ve found #brand affinity #pop culture #buddhist nun


Why Content Marketing Is an All-In Proposition

It feels like we've all been talking a lot about content marketing for the last two years, even though the concept isn't really new. We just used to call ads that looked like content "advertorials," but what we're seeing today is a lot more than that.What has changed, and in dramatic fashion, is... Continue reading at Advertising Age

[ Advertising Age | 2014-12-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #dramatic fashion #display ads #hiring writers #news articles #blog posts


Verizon Kills Its Content Marketing Baby

That didn't last long. Verizon Wireless has pulled the plug on its newest content marketing venture, a web publication called SugarString, a little over two months after it launched.The website was designed to rival tech-savvy magazines, like Wired, from Conde Nast, and Motherboard, from Vice.... Continue reading at Advertising Age

[ Advertising Age | 2014-12-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #verizon wireless #conde nast #late october #net neutrality #twitter handle


How content providers can take on piracy in emerging markets -- and win

The recent news that musicians in Europe are making more from Spotify royalties than via iTunes is a big deal for all content producers. It may be a defining moment in the ongoing competition between subscription services and pay-as-you go digital downloads in the West. The same struggle is... Continue reading at Betanews

[ Betanews | 2014-11-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #content producers #defining moment #subscription services #digital downloads #emerging markets #make money


HarperCollins to Provide Content for JetBlue

HarperCollins Publishers has signed on as the exclusive book content partner for JetBlue's new inflight wi-fi program, Fly-Fi, which provides content to airline passengers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-11-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #provide content #harpercollins publishers


New Content-Driven Ad Network Partners With Time Inc. and Meredith

With the content marketing and native advertising scene getting increasingly crowded with tech players such as Outbrain, Sharethrough and Nativo, just to name a few, OneSpot thinks it's found an edge on those competitors. The Austin, Texas-based marketing vendor, which has big clients such... Continue reading at AdWeek

[ AdWeek | 2014-11-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #provide advertisers #larger trend


Content Marketing For Book Nerds

Two book companies from different ends of the spectrum are now using magazines to promote themselves. Continue reading at Folio Magazine

[ Folio Magazine | 2014-11-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #content marketing #book nerds


Publishers Sell Sponsored Content Made for Instagram, Snapchat

Wired magazine has tapped a male-female duo famous on Instagram for their alluring photography to anchor an ad campaign for apparel and accessories brand Victorinox. The ads are appearing on Instagram, in Wired and on Wired's website."We use to create content that would live in our magazine,"... Continue reading at Advertising Age

[ Advertising Age | 2014-11-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #create content #ad campaign #strategic initiatives #conde nast #social channels


German news publishers want Google to rip their content after all

At some point, we've all said no to an offer of help before realizing that some help would actually be rather useful. It's a situation that German news publisher Axel Springer has found itself in after spending months lobbying Google to stop indexing... Continue reading at Engadget

[ Engadget | 2014-11-07 00:00:00 UTC ]
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