It isn’t exactly a new strategy for digital publishers to position themselves as TV replacements during the NewFronts. But Condé Nast is making the most direct push so far to take on traditional during this week’s NewFronts, introducing new ad products that package its premium inventory, and a deal with Nielsen to measure its content. “We are the new Thursday night and we are always on,” Pamela Drucker Mann, chief revenue and marketing officer, said during Condé’s presentation at Mercado Little Spain in New York City on Tuesday afternoon. Condé Nast is expanding its so-called Prime ad product, packaging inventory from its higher-performing series across its entire footprint, including on YouTube and its newer over-the-top platforms. It’s similar to Google’s Preferred offering, with the goal of connecting marketers to its top-performing videos in an effort to generate more viewership and longer watch times. And to combat ad-skipping and ad-avoidance that are rising thanks to the popularity of commercial-free platforms like Netflix, Condé Nast is opening up its most popular series for brand integrations. Condé Nast Prime Placement is backed with guaranteed views and third-party measurement, Drucker Mann said. Condé Nast is eager to differentiate itself from digital publishers that have been saddled with brand-safety issues. Drucker Mann talked up its partnership with YouTube even while acknowledging that “I know YouTube can sometimes be a little tricky.” But Condé Nast... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-05-01 00:00:00 UTC ]
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The 2020 elections are expected to see an unprecedented amount of advertising spending. Projections from Group M estimate a record-setting total of $10 billion, so the stakes for buyers and sellers have never been higher. As marketers map out their advertising plans leading up to the election,... Continue reading at Advertising Age
[ Advertising Age | 2019-10-02 13:42:00 UTC ]
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Recently, I sat down with my 5-year-old son and explained to him what I do for a living. After a 15-minute conversation he said, “So Mommy, you send commercials to me for things that I like, like M&Ms and apple juice because I like them.” I’ve been working in the advanced television space... Continue reading at Advertising Age
[ Advertising Age | 2019-09-30 13:43:00 UTC ]
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Author and ex-police detective Caroline Mitchell’s thriller Truth and Lies (Amazon Publishing) has been optioned for TV. Continue reading at The Bookseller
[ The Bookseller | 2019-09-27 01:46:12 UTC ]
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Oprah Winfrey is bringing her own book club to Apple TV+, where she will sit down with the authors of her selections for each episode. Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-09-23 17:53:47 UTC ]
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Oprah Winfrey has teamed up with Apple to launch her famous Oprah's Book Club in Apple Books. Her first selection is Ta-Nehisi Coates' The Water Dancer. As well as bringing her recommendations to the Apple Books app, Oprah also has a series starting on Apple TV+ in November. New episodes are... Continue reading at Betanews
[ Betanews | 2019-09-23 14:41:55 UTC ]
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Oprah Winfrey is one of the A-list celebrities Apple has enlisted for Apple TV+. Winfrey has already signed on for a series with Prince Harry on mental health, and she's expected to release another documentary, Toxic Labor, about workplace harassment... Continue reading at Engadget
[ Engadget | 2019-09-23 14:19:00 UTC ]
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Oprah Winfrey’s famed book club is about to start its third chapter with Apple TV+ and a philanthropic twist. Oprah Winfrey’s famed book club starts its third chapter on Apple TV+ with her first pick The Water Dancer, by Ta-Nehisi Coates, as well as the new TV series Oprah’s Book Club featuring... Continue reading at Fast Company
[ Fast Company | 2019-09-23 11:25:01 UTC ]
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Tiger Aspect Productions has optioned mystery novels and computer game Knights and Bikes for an animated TV series. Continue reading at The Bookseller
[ The Bookseller | 2019-09-20 08:15:03 UTC ]
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Monoray is to launch an extensive publicity campaign to promote Jess Phillips MP’s new book. Continue reading at The Bookseller
[ The Bookseller | 2019-09-19 21:53:36 UTC ]
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Two Roads will head up Sir Billy Connolly’s first ever book publicity campaign for Tall Tales and Wee Stories. Continue reading at The Bookseller
[ The Bookseller | 2019-09-09 13:05:19 UTC ]
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Headline Review has scooped Bruce Holsinger's "electrifying" novel, The Gifted School, while rights for a TV version have been secured by Universal Television. Continue reading at The Bookseller
[ The Bookseller | 2019-09-09 04:08:06 UTC ]
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Margaret Atwood’s much-anticipated new novel The Testaments will be turned into a TV show by Hulu and MGM, it has been revealed. Continue reading at The Bookseller
[ The Bookseller | 2019-09-04 06:45:47 UTC ]
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Welcome to another edition of Ad Age Sports Media Marketing Brief, a weekly roundup of news from every zone of the sports media spray chart, including the latest on broadcast/cable/streaming, sponsorships, endorsements, gambling and tech. Luck has nothing to do with it While Andrew Luck’s... Continue reading at Advertising Age
[ Advertising Age | 2019-08-29 21:57:17 UTC ]
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Recalling my 25 years covering the magazine industry’s tortured migration to digital, TV envy first became evident in the early 2000s. Whatever online scale many print brands achieved in their early efforts were quickly overshadowed by the sheer on-air promotional heft of cable brands like... Continue reading at Folio Magazine
[ Folio Magazine | 2019-08-28 17:56:47 UTC ]
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Ann Cleeves' latest book The Long Call (Pan Macmillan) has been snapped up for a television series by Silverprint Pictures. Continue reading at The Bookseller
[ The Bookseller | 2019-08-27 07:15:07 UTC ]
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David Cameron will give a series of television and radio interviews to mark the publication of his autobiography, For the Record (William Collins), including John Humphrys' final "big" interview for the "Today" show next month. Continue reading at The Bookseller
[ The Bookseller | 2019-08-20 19:08:40 UTC ]
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Watkins has landed a "shame-free, revolutionary guide" to the sex positivity movement by psychologist Dr Kelly Neff. Continue reading at The Bookseller
[ The Bookseller | 2019-08-19 06:36:19 UTC ]
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Neil Gaiman will executive produce a new television series based on author Mervyn Peake's Gormenghast novels. Continue reading at The Bookseller
[ The Bookseller | 2019-08-18 19:21:19 UTC ]
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Just as sure as some big sloppy salmon is going to Augustus Gloop that Fish Tube of Internet renown, so too shall TV viewers, or at least the ones who still watch the commercials, age out of the upper reaches of the demo. Quantitative changes rather quickly become qualitative; differences in... Continue reading at Advertising Age
[ Advertising Age | 2019-08-15 16:37:58 UTC ]
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BHP Comics has signed with Curtis Brown for the agency to represent the indie publisher's film and TV rights. Continue reading at The Bookseller
[ The Bookseller | 2019-08-13 01:17:45 UTC ]
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