It isn’t exactly a new strategy for digital publishers to position themselves as TV replacements during the NewFronts. But Condé Nast is making the most direct push so far to take on traditional during this week’s NewFronts, introducing new ad products that package its premium inventory, and a deal with Nielsen to measure its content. “We are the new Thursday night and we are always on,” Pamela Drucker Mann, chief revenue and marketing officer, said during Condé’s presentation at Mercado Little Spain in New York City on Tuesday afternoon. Condé Nast is expanding its so-called Prime ad product, packaging inventory from its higher-performing series across its entire footprint, including on YouTube and its newer over-the-top platforms. It’s similar to Google’s Preferred offering, with the goal of connecting marketers to its top-performing videos in an effort to generate more viewership and longer watch times. And to combat ad-skipping and ad-avoidance that are rising thanks to the popularity of commercial-free platforms like Netflix, Condé Nast is opening up its most popular series for brand integrations. Condé Nast Prime Placement is backed with guaranteed views and third-party measurement, Drucker Mann said. Condé Nast is eager to differentiate itself from digital publishers that have been saddled with brand-safety issues. Drucker Mann talked up its partnership with YouTube even while acknowledging that “I know YouTube can sometimes be a little tricky.” But Condé Nast... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-05-01 00:00:00 UTC ]
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Zaffre has bought two new novels from Stacey Halls as TV rights for her debut, The Familiars, have been snapped up. Continue reading at The Bookseller
[ The Bookseller | 2019-03-29 00:00:00 UTC ]
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Paramount bosses have snapped up the rights to author Candace Bushnell's upcoming book sequel. Continue reading at Stuff
[ Stuff | 2019-03-28 00:00:00 UTC ]
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Oprah Winfrey brings documentaries and Book Club, Steven Spielberg brings thrills and chills to Apple TV Plus. Continue reading at Stuff
[ Stuff | 2019-03-26 00:00:00 UTC ]
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The Ink Factory has snapped up film and television rights to The Plotters (Fourth Estate) by Un Su Kim. Continue reading at The Bookseller
[ The Bookseller | 2019-03-22 00:00:00 UTC ]
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British musician Stormzy is joining the cast of the BBC One adaptation of Malorie Blackman’s YA novel Noughts & Crosses (Penguin Random House Children's). Continue reading at The Bookseller
[ The Bookseller | 2019-03-22 00:00:00 UTC ]
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For the first time, a higher percentage of households in the U.S. subscribe to a digital streaming service than to traditional pay television, according to the results of a new survey released Monday by Deloitte. Deloitte's 13th annual digital media trends survey found that 69% of respondents... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-03-19 00:00:00 UTC ]
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Tiger Aspect has signed TV rights to Caroline Hulse’s début The Adults (Orion), a novel about a divorced couple’s attempt to create the perfect Christmas getaway for their daughter and their new partners. Continue reading at The Bookseller
[ The Bookseller | 2019-03-13 00:00:00 UTC ]
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The cover story is "Help! I'm in Love With Momo." Hardin, incidentally, wrote about the so-called Momo Challenge on March 1:It remains unclear how many Momo videos actually exist, whether they have actually caused kids to harm themselves, and just how widespread a phenomenon it is. It's also... Continue reading at Advertising Age
[ Advertising Age | 2019-03-06 00:00:00 UTC ]
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Michael O’Mara Books is to publish By Order of the Peaky Blinders, the first official tie-in book to the hit TV show "Peaky Blinders". Continue reading at The Bookseller
[ The Bookseller | 2019-03-06 00:00:00 UTC ]
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US-based independent publisher Barefoot Books is hoping to expand its position in the UK market through a new sales partnership with Abrams & Chronicle Books. Continue reading at The Bookseller
[ The Bookseller | 2019-02-26 00:00:00 UTC ]
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Your chance to win a 12-month NEON subscription, The Cuckoo's Calling book and Vera Stanhope book series. Continue reading at Stuff
[ Stuff | 2019-02-21 00:00:00 UTC ]
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The Society of Authors (SoA) has renewed its calls for TV companies to pay and credit historians and authors for their research work after a rise in complaints from members. Continue reading at The Bookseller
[ The Bookseller | 2019-02-21 00:00:00 UTC ]
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Headline has acquired two books to tie-in with a new TV series based on Neil Gaiman and Terry Pratchett’s Good Omens. Continue reading at The Bookseller
[ The Bookseller | 2019-02-21 00:00:00 UTC ]
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YouTube CEO Susan Wojcicki at the YouTube Brandcast 2018 presentation at Radio City Music Hall on May 3, 2018 in New York City. Credit: Taylor Hill/FilmMagicMark your calendars: TV networks and digital publishers are gearing up to make their annual pitches to media buyers and marketers in their... Continue reading at Advertising Age
[ Advertising Age | 2019-02-20 00:00:00 UTC ]
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Annapurna Television has optioned the rights to The Ruin of Kings by Jenn Lyons, to be produced as an epic fantasy television series by Ali Krug and Sue Naegle. Continue reading at The Bookseller
[ The Bookseller | 2019-02-19 00:00:00 UTC ]
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Ben Oliver, the debut author of YA trilogy The Loop, has signed a publishing deal with Chicken House and a TV development deal with Lime Pictures. Continue reading at The Bookseller
[ The Bookseller | 2019-02-19 00:00:00 UTC ]
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StudioCanal, Nickelodeon and award-winning producer David Heyman today announced a global deal for a brand-new Paddington-inspired television series for pre-schoolers. Continue reading at The Bookseller
[ The Bookseller | 2019-02-16 00:00:00 UTC ]
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V V James’ fantasy novel Sanctuary (Gollancz) will be adapted by Entertainment 360, the television studio responsible for “Game of Thrones". Continue reading at The Bookseller
[ The Bookseller | 2019-02-15 00:00:00 UTC ]
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This week is a big one for streaming platforms, as Amazon premieres its documentary series uncovering the truth surrounding Lorena Bobbitt, and Netflix presents the first season of its comic book adaptation The Umbrella Academy. For gamers, Crackdown... Continue reading at Engadget
[ Engadget | 2019-02-12 00:00:00 UTC ]
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Hachette Children’s Group (HCG) has acquired Ready, Rabbit?, a picture book about overcoming social anxiety by Fiona Roberton. Continue reading at The Bookseller
[ The Bookseller | 2019-02-08 00:00:00 UTC ]
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