It isn’t exactly a new strategy for digital publishers to position themselves as TV replacements during the NewFronts. But Condé Nast is making the most direct push so far to take on traditional during this week’s NewFronts, introducing new ad products that package its premium inventory, and a deal with Nielsen to measure its content. “We are the new Thursday night and we are always on,” Pamela Drucker Mann, chief revenue and marketing officer, said during Condé’s presentation at Mercado Little Spain in New York City on Tuesday afternoon. Condé Nast is expanding its so-called Prime ad product, packaging inventory from its higher-performing series across its entire footprint, including on YouTube and its newer over-the-top platforms. It’s similar to Google’s Preferred offering, with the goal of connecting marketers to its top-performing videos in an effort to generate more viewership and longer watch times. And to combat ad-skipping and ad-avoidance that are rising thanks to the popularity of commercial-free platforms like Netflix, Condé Nast is opening up its most popular series for brand integrations. Condé Nast Prime Placement is backed with guaranteed views and third-party measurement, Drucker Mann said. Condé Nast is eager to differentiate itself from digital publishers that have been saddled with brand-safety issues. Drucker Mann talked up its partnership with YouTube even while acknowledging that “I know YouTube can sometimes be a little tricky.” But Condé Nast... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-05-01 00:00:00 UTC ]
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HarperCollins has agreed a deal with independent producer Rebecca Gushin to adapt Booker Prize-winning author Penelope Fitzgerald’s Human Voices for television. Continue reading at The Bookseller
[ The Bookseller | 2018-09-29 00:00:00 UTC ]
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Katy Olson is joining Condé Nast as the editor of AD Pro, Architectural Digest's digital destination geared toward design professionals. Olson is currently the executive editor at Business of Home, where she runs the brand's website and contributes to its quarterly print edition. Earlier in her... Continue reading at Folio Magazine
[ Folio Magazine | 2018-09-27 00:00:00 UTC ]
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Walker Books will next month publish a Christmas story by Irish TV presenter Ryan Tubridy, with illustrations by Chris Judge. Continue reading at The Bookseller
[ The Bookseller | 2018-09-26 00:00:00 UTC ]
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Canadian children’s book publisher Kids Can Press will see two of its book properties transformed into television shows next fall: Ashley Spires’ graphic novels about Binky the Space Cat and a picture-book series by Geneviève Côté. By Porter Anderson, Editor-in-Chief | @porter_anderson... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-09-20 00:00:00 UTC ]
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TV rights in Heather Morris’ bestselling novel The Tattooist of Auschwitz have been snapped up by Synchronicity Films for a multi-part, high-end international drama series. Continue reading at The Bookseller
[ The Bookseller | 2018-09-20 00:00:00 UTC ]
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Hachette Children’s Group has acquired a non-fiction book for teenagers about body positivity. Continue reading at The Bookseller
[ The Bookseller | 2018-09-18 00:00:00 UTC ]
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A rise in the number and output of streaming platforms such as Amazon Video and Netflix has opened up new and profitable revenue streams for writers—but how can publishers help them grasp them? Continue reading at The Bookseller
[ The Bookseller | 2018-09-12 00:00:00 UTC ]
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UK production company Lime Pictures has optioned Emily Morris’ memoir My Shitty Twenties (Salt) for TV. Continue reading at The Bookseller
[ The Bookseller | 2018-09-07 00:00:00 UTC ]
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[caption id="attachment_134125" align="alignright" width="150"] Kelley Gudahl[/caption] Kelley Gudahl was tapped as Fatherly’s first VP of marketing this week. In her new position, Gudahl will be tasked with leading the pre-sale RFP process, generating multi-purpose franchise ideas with the... Continue reading at Folio Magazine
[ Folio Magazine | 2018-08-23 00:00:00 UTC ]
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Nicole Kidman and the team behind “Big Little Lies” are helping to adapt Cecelia Ahern’s upcoming short story collection into a TV show. Continue reading at The Bookseller
[ The Bookseller | 2018-08-23 00:00:00 UTC ]
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Children’s author Malorie Blackman is one of the writers working on the new television series of Doctor Who, the BBC has revealed. Continue reading at The Bookseller
[ The Bookseller | 2018-08-22 00:00:00 UTC ]
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Royal Caribbean will no longer allow passengers to bring emotional support animals on its ships, such as the Mariner of the Seas. Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-08-15 00:00:00 UTC ]
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Jane Corry’s My Husband’s Wife (Penguin) has been optioned as a TV series by the makers of “Baby Driver". Continue reading at The Bookseller
[ The Bookseller | 2018-08-14 00:00:00 UTC ]
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Axios, BuzzFeed News, Vox Media and other news publishers are using their brands to land TV real estate. The post News publishers are using their brands to carve out space on TV screens appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-08-13 00:00:00 UTC ]
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Tony Kent’s debut thriller Killer Intent (Elliott & Thompson) is to be developed for television by independent production company Liberty Films. Continue reading at The Bookseller
[ The Bookseller | 2018-08-09 00:00:00 UTC ]
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Condé Nast, owner of some of the most storied titles in magazine publishing, has been on the same downward slide as other print-centered media companies in the past decade. But apparently its... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2018-08-08 00:00:00 UTC ]
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Publishers including BuzzFeed, Group Nine and Business Insider are investing in third-party measurement to add legitimacy to their video audiences. The post Aiming for TV dollars, digital publishers adopt Nielsen’s Digital Content Ratings appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-07-30 00:00:00 UTC ]
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Simon Sebag Montefiore’s Russian thriller One Night in Winter (Century) will be turned into a TV series by Hat Trick Productions. Continue reading at The Bookseller
[ The Bookseller | 2018-07-25 00:00:00 UTC ]
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Buccaneer Media has optioned the "astonishing" hotly tipped debut novel The Doll Factory by Scottish potter Elizabeth Macneal. Continue reading at The Bookseller
[ The Bookseller | 2018-07-19 00:00:00 UTC ]
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Today, Netflix announced the first TV shows and movies based on comic book writer Mark Millar's properties. Netflix will add two television series and three movies to its original programming. Continue reading at Engadget
[ Engadget | 2018-07-17 00:00:00 UTC ]
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