It isn’t exactly a new strategy for digital publishers to position themselves as TV replacements during the NewFronts. But Condé Nast is making the most direct push so far to take on traditional during this week’s NewFronts, introducing new ad products that package its premium inventory, and a deal with Nielsen to measure its content. “We are the new Thursday night and we are always on,” Pamela Drucker Mann, chief revenue and marketing officer, said during Condé’s presentation at Mercado Little Spain in New York City on Tuesday afternoon. Condé Nast is expanding its so-called Prime ad product, packaging inventory from its higher-performing series across its entire footprint, including on YouTube and its newer over-the-top platforms. It’s similar to Google’s Preferred offering, with the goal of connecting marketers to its top-performing videos in an effort to generate more viewership and longer watch times. And to combat ad-skipping and ad-avoidance that are rising thanks to the popularity of commercial-free platforms like Netflix, Condé Nast is opening up its most popular series for brand integrations. Condé Nast Prime Placement is backed with guaranteed views and third-party measurement, Drucker Mann said. Condé Nast is eager to differentiate itself from digital publishers that have been saddled with brand-safety issues. Drucker Mann talked up its partnership with YouTube even while acknowledging that “I know YouTube can sometimes be a little tricky.” But Condé Nast... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-05-01 00:00:00 UTC ]
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Heidi Perks’ psychological suspense novel has been optioned for television by the production company responsible for “The Miniaturist”. Continue reading at The Bookseller
[ The Bookseller | 2018-01-23 00:00:00 UTC ]
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Publishing giant Condé Nast has been trying to find its place in film, TV, and digital video for years–and president Dawn Ostroff feels their time is now. Books have long been a go-to source for movie producers looking for their next film. While “based on the best-selling novel . .” continues... Continue reading at Fast Company
[ Fast Company | 2018-01-23 00:00:00 UTC ]
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Barrister Sarah Langford’s memoir will be adapted for TV by Working Title Television. Continue reading at The Bookseller
[ The Bookseller | 2018-01-17 00:00:00 UTC ]
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Hollywood is adding jobs and giving a boost to small businesses around the country as studios continue to ramp up production of TV series and digital content, according to a new report that is expected to be published Monday by the Motion Picture Assn. of America. The MPAA said that jobs... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-01-17 00:00:00 UTC ]
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Cheddar, Newsy, The Young Turks and other media outlets want to bundle up with online TV services from Sling, Hulu and YouTube. The post ‘The future of cable’: Looking beyond Facebook, publishers eye streaming TV bundles appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-01-05 00:00:00 UTC ]
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Helen Dennis’ middle-grade series Secret Breakers (Hodder Children’s Group) has been optioned for TV. Continue reading at The Bookseller
[ The Bookseller | 2018-01-05 00:00:00 UTC ]
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SERIES Movie Night With Karlie Kloss The supermodel and her celebrity guests watch flicks, play games and gab in this new series. First up, 2002’s “Harry Potter and the Chamber of Secrets.” 6:30 p.m. Freeform The Perfect Suspect The debut installment of this true-crime series tells the tale of... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-12-28 00:00:00 UTC ]
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If you've been putting off renting a film, buying an app, or downloading an ebook, you'll be glad to hear that it's sale time on the Google Play Store (again). That means all movie rentals now cost a buck, and the same goes for three episodes from TV... Continue reading at Engadget
[ Engadget | 2017-12-22 00:00:00 UTC ]
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A former judge's collection of satirical short stories, entitled Walden of Bermondsey, has been optioned for television by Revelation Content and Media Limited. Continue reading at The Bookseller
[ The Bookseller | 2017-12-19 00:00:00 UTC ]
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Penguin Random House UK chief executive Tom Weldon has highlighted the "breadth and range" of its publishing, after the group saw its market share of the Christmas bestsellers reach new heights. Continue reading at The Bookseller
[ The Bookseller | 2017-12-15 00:00:00 UTC ]
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Beth Underdown’s historical debut, The Witchfinder's Sister, has been optioned for TV by Monumental Television. Continue reading at The Bookseller
[ The Bookseller | 2017-12-15 00:00:00 UTC ]
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The chain’s sales fell and loss widened in the period, but book sales held firm. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-12-01 00:00:00 UTC ]
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Ruth Ware's The Lying Game has been optioned for television by Hollywood production company Gotham and Entertainment One (eOne). Continue reading at The Bookseller
[ The Bookseller | 2017-11-29 00:00:00 UTC ]
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Aster has acquired The PMA Method by Faisal Abdalla, a Nike master trainer and Ellie Goulding's personal trainer. Continue reading at The Bookseller
[ The Bookseller | 2017-11-04 00:00:00 UTC ]
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Egmont will publish TV writer Marc Starbuck’s “side-splitting” debut children's picture book. Continue reading at The Bookseller
[ The Bookseller | 2017-11-04 00:00:00 UTC ]
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The Ink Factory, production company behind "The Night Manager", has acquired the TV rights in a "hotly contested" auction to Andrew Michael Hurley’s supernatural second novel Devil’s Day (John Murray). Continue reading at The Bookseller
[ The Bookseller | 2017-10-28 00:00:00 UTC ]
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The famous photographer has been blacklisted following allegations of sexual harassment and assault. The post Condé Nast Bans Terry Richardson From Working With Its Magazines appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-10-24 00:00:00 UTC ]
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John Boyne's The Heart’s Invisible Furies (Transworld) has been optioned for TV by Scott Free Productions. Continue reading at The Bookseller
[ The Bookseller | 2017-10-14 00:00:00 UTC ]
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C+W has Mafianomics by journalist Misha Glenny out on submission, described as "funny, frightening, but above all, illuminating". Continue reading at The Bookseller
[ The Bookseller | 2017-10-11 00:00:00 UTC ]
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than seven million smart TVs. The ads here ran on national TV for the first time yesterday.A few highlights:... Continue reading at Advertising Age
[ Advertising Age | 2017-10-05 00:00:00 UTC ]
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