It isn’t exactly a new strategy for digital publishers to position themselves as TV replacements during the NewFronts. But Condé Nast is making the most direct push so far to take on traditional during this week’s NewFronts, introducing new ad products that package its premium inventory, and a deal with Nielsen to measure its content. “We are the new Thursday night and we are always on,” Pamela Drucker Mann, chief revenue and marketing officer, said during Condé’s presentation at Mercado Little Spain in New York City on Tuesday afternoon. Condé Nast is expanding its so-called Prime ad product, packaging inventory from its higher-performing series across its entire footprint, including on YouTube and its newer over-the-top platforms. It’s similar to Google’s Preferred offering, with the goal of connecting marketers to its top-performing videos in an effort to generate more viewership and longer watch times. And to combat ad-skipping and ad-avoidance that are rising thanks to the popularity of commercial-free platforms like Netflix, Condé Nast is opening up its most popular series for brand integrations. Condé Nast Prime Placement is backed with guaranteed views and third-party measurement, Drucker Mann said. Condé Nast is eager to differentiate itself from digital publishers that have been saddled with brand-safety issues. Drucker Mann talked up its partnership with YouTube even while acknowledging that “I know YouTube can sometimes be a little tricky.” But Condé Nast... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-05-01 00:00:00 UTC ]
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TV creators are raiding the sci-fi section like never before—for some obvious, and not-so-obvious, reasons. Continue reading at Wired
[ Wired | 2017-10-05 00:00:00 UTC ]
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The magazine mogul passed away in his New York home on Sunday. The post S.I. Newhouse Jr., Longtime Chairman of Condé Nast, Dead at 89 appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-10-03 00:00:00 UTC ]
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First time in more than two years: the Association of American Publishers ' monthly StatShot report shows an increase in ebook sales in the US. The post Industry Notes: US Ebook Sales Slightly Up in May; Sourcebooks Signs With Gotham for Film, TV appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-09-29 00:00:00 UTC ]
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Hera Pictures has acquired the TV rights to Emmy-award winning writer and historian Benjamin Woolley's new book, The King’s Assassin: The Fatal Affair of George Villiers and James I (Pan Macmillan). Continue reading at The Bookseller
[ The Bookseller | 2017-09-26 00:00:00 UTC ]
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Jonathan Stroud’s Lockwood & Co. series will be adapted for television by the team behind Hollywood film “Baby Driver”. Continue reading at The Bookseller
[ The Bookseller | 2017-09-20 00:00:00 UTC ]
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Chris Grabenstein's middle grade fantasy caper will premiere on Nickelodeon as an original TV movie on October 9. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-09-19 00:00:00 UTC ]
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Sister Pictures has acquired the television rights for writer and comedian Adam Kay’s debut This is Going To Hurt: Secret Diaries Of A Junior Doctor in a 12-way auction. Continue reading at The Bookseller
[ The Bookseller | 2017-09-07 00:00:00 UTC ]
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TV rights for Stuart Turton’s debut The Seven Deaths of Evelyn Hardcastle (Bloomsbury) have been optioned by House Productions ahead of the book's UK publication in February 2018. Continue reading at The Bookseller
[ The Bookseller | 2017-08-31 00:00:00 UTC ]
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The new feature, Watch, lets users discover videos from outside their feed more easily, and will also dabble in original contentFacebook has revamped its video offering, creating a new, TV-like rival to YouTube and dabbling in original content in a bid to get people to spend even more time on... Continue reading at The Guardian
[ The Guardian | 2017-08-10 00:00:00 UTC ]
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Facebook announced Wednesday that it has invented, well, television.The social network finally revealed the details behind a new video hub that it had been developing for months. It has been in talks with publishers and networks to deliver new shows and a revamped video section to host the... Continue reading at Advertising Age
[ Advertising Age | 2017-08-10 00:00:00 UTC ]
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The Handmaid’s Tale has leapfrogged Paula Hawkins’ Into the Water to claim the Monthly E-Book Ranking top spot for June. Continue reading at The Bookseller
[ The Bookseller | 2017-08-01 00:00:00 UTC ]
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The summer 2018-slated Great American Read is an eight-part TV series that will explore the power of books in American society. The show will culminate with a list of the top 10 books ever written, according to the general public. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-07-31 00:00:00 UTC ]
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SnappyTV allows publishers to share TV clips across Twitter, Facebook and other platforms. Twitter is replacing it with a tool that only works for Twitter. The post Twitter plans to shut down SnappyTV in favor of new TV-clipping tool appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-07-25 00:00:00 UTC ]
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Simon James Green’s YA debut, Noah Can’t Even, has been optioned for TV by Urban Myth Films. Continue reading at The Bookseller
[ The Bookseller | 2017-07-21 00:00:00 UTC ]
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The Pioneer Woman doubles distribution after successful debut, W magazine adds a pair of big names, and more... The post Report: Howard Mittman Departs Condé Nast | Industry Notes appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-07-20 00:00:00 UTC ]
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Peter Ackroyd’s latest non-fiction Queer City (Chatto and Windus), looking at London through the history and experiences of its gay population, has been optioned by Two Halves Pictures for television. Continue reading at The Bookseller
[ The Bookseller | 2017-07-01 00:00:00 UTC ]
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Facebook wants users to "lean back." No, that's not the sequel to Sheryl Sandberg's book "Lean In"; it's how people watch TV, unlike the way they scroll through the News Feed.For months, Facebook has been talking to its biggest media and publishing partners to introduce TV-worthy programming to... Continue reading at Advertising Age
[ Advertising Age | 2017-06-20 00:00:00 UTC ]
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Natalie Dye’s debut novel about the sinking of the Arandora Star ship during World War Two, killing 865 people, has been optioned for television. Continue reading at The Bookseller
[ The Bookseller | 2017-06-17 00:00:00 UTC ]
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Before Sachsgate felled his career, Wossy was top of the chatshow tree. Now he makes do with Gino D’Acampo while Graham Norton entertains Tom CruiseBack at the end of March, Graham Norton staged a live version of his chatshow for Comic Relief. One of the many guests on his extended sofa that... Continue reading at The Guardian
[ The Guardian | 2017-06-12 00:00:00 UTC ]
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US film and TV producer Louise Goodsill has optioned Frances Hardinge's award-winning novel The Lie Tree (Pan Macmillan Children’s Books). Continue reading at The Bookseller
[ The Bookseller | 2017-06-10 00:00:00 UTC ]
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