It isn’t exactly a new strategy for digital publishers to position themselves as TV replacements during the NewFronts. But Condé Nast is making the most direct push so far to take on traditional during this week’s NewFronts, introducing new ad products that package its premium inventory, and a deal with Nielsen to measure its content. “We are the new Thursday night and we are always on,” Pamela Drucker Mann, chief revenue and marketing officer, said during Condé’s presentation at Mercado Little Spain in New York City on Tuesday afternoon. Condé Nast is expanding its so-called Prime ad product, packaging inventory from its higher-performing series across its entire footprint, including on YouTube and its newer over-the-top platforms. It’s similar to Google’s Preferred offering, with the goal of connecting marketers to its top-performing videos in an effort to generate more viewership and longer watch times. And to combat ad-skipping and ad-avoidance that are rising thanks to the popularity of commercial-free platforms like Netflix, Condé Nast is opening up its most popular series for brand integrations. Condé Nast Prime Placement is backed with guaranteed views and third-party measurement, Drucker Mann said. Condé Nast is eager to differentiate itself from digital publishers that have been saddled with brand-safety issues. Drucker Mann talked up its partnership with YouTube even while acknowledging that “I know YouTube can sometimes be a little tricky.” But Condé Nast... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-05-01 00:00:00 UTC ]
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SERIES The 100 Discord among the factions threatens to spill over and spell very possible doom for all concerned in a new episode of the science fiction drama. With Eliza Taylor, Paige Turco and Henry Ian Cusick. 8 p.m. KTLA Outdaughtered Parents Danielle and Adam Busby have their hands full now... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-07-10 00:00:00 UTC ]
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Taking head-on the critics who say that fine television and film production is eroding publishing's storytelling imprimatur, the Publishers Association's report asserts that the best–and best-earning–productions 'begin with a book.' The post New Report: Publishers Association Says the Best of... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-07-10 00:00:00 UTC ]
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SERIES Civilizations This docu-series narrated by Liev Schreiber concludes with a look at the importance of art in the modern age. 8 p.m. KOCE The Bold Type Kat (Aisha Dee) tries to shake things up at work in a new episode of this comedy-drama set in the world of magazine publishing. 8 p.m.... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-07-03 00:00:00 UTC ]
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Nevision has optioned MG Leonard’s Beetle trilogy (Chicken House) for TV, with Leonard signed on to write the script. Continue reading at The Bookseller
[ The Bookseller | 2018-06-30 00:00:00 UTC ]
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[caption id="attachment_81446" align="alignright" width="150"] Dawn Ostroff[/caption] Condé Nast Entertainment’s Dawn Ostroff is leaving her post as president and is heading to Spotify to take on the role of chief content officer. In her new position, Ostroff will lead Spotify’s content... Continue reading at Folio Magazine
[ Folio Magazine | 2018-06-27 00:00:00 UTC ]
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Spotify has named Dawn Ostroff as its new chief content officer, the company said Tuesday, replacing Stefan Blom who departed the music streaming platform shortly before it went public. Ostroff will lead all aspects of Spotify's content partnerships across music, audio and video, the company... Continue reading at Advertising Age
[ Advertising Age | 2018-06-26 00:00:00 UTC ]
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Vertical Networks will have 10 shows on Snapchat and Facebook this year. But it's also looking to bring those shows to other forms of media, including TV and books. The post Elisabeth Murdoch’s Vertical Networks shoots for TV, books appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-06-25 00:00:00 UTC ]
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Digital publishers want to launch linear TV channels and are willing to give them away for free, but that move carries some risk. The post Digital media companies chasing TV hope for carriage fees, but it’s no guarantee appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-06-22 00:00:00 UTC ]
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The digital publisher built enormous scale on Facebook, but will now enter an increasingly crowded over-the-top market. The post Insider is moving into OTT with Insider TV appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-06-18 00:00:00 UTC ]
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Research shows that progress has stalled, with men still dominating flagship bulletinsAre women more likely than men to go to bed early? It seems worth asking after it emerged last week that while broadcast news programmes have improved their gender balance, men still dominate the flagship... Continue reading at The Guardian
[ The Guardian | 2018-06-17 00:00:00 UTC ]
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Jane Shemilt’s third novel, How Far We Fall (Michael Joseph), has been snapped up for development as a TV drama by production company Twelve Town. Continue reading at The Bookseller
[ The Bookseller | 2018-06-16 00:00:00 UTC ]
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SERIES Taken Mills (Clive Standen) tries to save his cousin from members of an underworld syndicate in a new episode of the series based on the Liam Neeson action franchise. Jennifer Beals and Adam Goldberg also star. 8 p.m. NBC The Crossing The now-canceled science fiction drama, about a group... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-06-09 00:00:00 UTC ]
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Wonderbly, the publisher of the personalised Lost My Name books, is partnering with animation studio Sixteen South and Walker’s Helen McAleer to create a TV series. Continue reading at The Bookseller
[ The Bookseller | 2018-06-08 00:00:00 UTC ]
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TV rights to Juno Dawson’s memoir The Gender Games (Two Roads) have been optioned by Benedict Cumberbatch's production outfit SunnyMarch. Continue reading at The Bookseller
[ The Bookseller | 2018-06-05 00:00:00 UTC ]
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Independent drama producer Kudos has won the television adaptation rights to Diane Setterfield’s new novel Once Upon a River (Doubleday) after "fierce competition" for the rights. Continue reading at The Bookseller
[ The Bookseller | 2018-05-23 00:00:00 UTC ]
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For Facebook and publishers of the open web alike, the feed is considered sacred ground for users, delivering a direct stream of content and in-feed ads. But just like any powerful tool placed in the wrong hands, this type of advertising can become a weapon to spread false news or influence with... Continue reading at Digiday
[ Digiday | 2018-05-22 00:00:00 UTC ]
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Netflix pays creators, but for digital publishers, there's also a ton of value in just being able to say they have a show on Netflix. The post The Netflix Effect: Publishers see Netflix deals as gateways to more TV work appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-05-18 00:00:00 UTC ]
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Michael Joseph is to publish Nadiya’s Family Favourites in June to tie-in with her new primetime BBC Two cookery series. Continue reading at The Bookseller
[ The Bookseller | 2018-05-15 00:00:00 UTC ]
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Kate Thompson’s Second World War factory drama has been optioned for television. Continue reading at The Bookseller
[ The Bookseller | 2018-05-04 00:00:00 UTC ]
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From The Forsyth Saga to Game of Thrones, The Man in the High Tower and The Handmaid's Tale, books have provided the inspiration for some of television's most memorable shows. Continue reading at Stuff
[ Stuff | 2018-04-23 00:00:00 UTC ]
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