It isn’t exactly a new strategy for digital publishers to position themselves as TV replacements during the NewFronts. But Condé Nast is making the most direct push so far to take on traditional during this week’s NewFronts, introducing new ad products that package its premium inventory, and a deal with Nielsen to measure its content. “We are the new Thursday night and we are always on,” Pamela Drucker Mann, chief revenue and marketing officer, said during Condé’s presentation at Mercado Little Spain in New York City on Tuesday afternoon. Condé Nast is expanding its so-called Prime ad product, packaging inventory from its higher-performing series across its entire footprint, including on YouTube and its newer over-the-top platforms. It’s similar to Google’s Preferred offering, with the goal of connecting marketers to its top-performing videos in an effort to generate more viewership and longer watch times. And to combat ad-skipping and ad-avoidance that are rising thanks to the popularity of commercial-free platforms like Netflix, Condé Nast is opening up its most popular series for brand integrations. Condé Nast Prime Placement is backed with guaranteed views and third-party measurement, Drucker Mann said. Condé Nast is eager to differentiate itself from digital publishers that have been saddled with brand-safety issues. Drucker Mann talked up its partnership with YouTube even while acknowledging that “I know YouTube can sometimes be a little tricky.” But Condé Nast... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-05-01 00:00:00 UTC ]
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Late children’s author Mal Peet's final book, The Murdstone Trilogy (David Fickling Books), will be adapted for TV by the dramatist behind Hilary Mantel’s "Wolf Hall" for a newly formed production company. Continue reading at The Bookseller
[ The Bookseller | 2019-02-07 00:00:00 UTC ]
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Three novels and one nonfiction audiobook provide inspiration and hope as we ease into 2019. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2019-02-04 00:00:00 UTC ]
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Walker Books will this September publish a non-fiction book by TV presenter Helen Skelton. Continue reading at The Bookseller
[ The Bookseller | 2019-01-25 00:00:00 UTC ]
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Orion Spring has acquired world rights to four self-help titles by "This Morning" TV therapists Nik and Eva Speakman. Continue reading at The Bookseller
[ The Bookseller | 2019-01-22 00:00:00 UTC ]
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Amazon founder and CEO Jeff Bezos may be having a difficult time in his personal life right now, but professionally, the multi-billionaire is doing phenomenally. Amazon's stock is through the roof, and there seems to be no slowing down the online retailer. Long gone are the days when the... Continue reading at Betanews
[ Betanews | 2019-01-16 00:00:00 UTC ]
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The 2017 figure is huge swing from £6.6m profit of previous year as publisher invests in digital growthCondé Nast, the owner of glossy magazines including Vogue, Vanity Fair and GQ, has slumped to a £14m annual loss as it battles to reshape its business for the digital future.The high-end... Continue reading at The Guardian
[ The Guardian | 2019-01-03 00:00:00 UTC ]
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TV coverage of literary fiction has dwindled, but Trevor Noah and Seth Meyers are exceptions. “Who would have guessed that a 700-page novel would be on national TV?” one publishing executive said. Continue reading at The New York Times
[ The New York Times | 2018-12-12 00:00:00 UTC ]
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The upheaval at Conde Nast has taken a new turn. Robert Sauerberg, who has effectively led the storied magazine publisher since 2010, is stepping down, as parent company Advance Publications plans to... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2018-11-27 00:00:00 UTC ]
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The UK game developer behind Sniper Elite is opening its own film studio where it plans to shoot a Judge Dredd TV series and Rogue Trooper film. Rebellion, which also created the PSVR tank shooter Battlezone, nabbed the rights to the comic books afte... Continue reading at Engadget
[ Engadget | 2018-11-26 00:00:00 UTC ]
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Live Talk Los Angeles has launched on Spectrum Networks, turning an author event series into a weekly primetime TV show for 1.8 million subscribers in Southern California. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-11-21 00:00:00 UTC ]
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Amazon is taking a bigger piece of ad sales on Fire TV, its connected TV devices, by requiring TV networks and digital publishers to hand over 30 percent of their commercial space for it to sell, according to new terms from the e-commerce giant.Until last month, Amazon let the publishers sell... Continue reading at Advertising Age
[ Advertising Age | 2018-11-20 00:00:00 UTC ]
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Facebook's plans to topple TV advertising have come to a halt as it shut down key programs that delivered commercials to TV networks and publishers online.Ads are no longer being served to connected TV devices like smart TVs, Apple TV and Roku, the company confirmed. The reason, according to... Continue reading at Advertising Age
[ Advertising Age | 2018-11-15 00:00:00 UTC ]
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The first episode of the My Brilliant Friend TV adaptation will broadcast in the UK on Sky Atlantic on 19th November. Continue reading at The Bookseller
[ The Bookseller | 2018-11-07 00:00:00 UTC ]
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Jess Brittain’s university thriller returns to TV next week – with toxic masculinity and ‘snowflakes’ forming part of the dramaWe’re not in Beverly Hills any more, Toto: teen drama in 2018 is a darker, more politically-charged genre than ever. Take Riverdale, whose creator Roberto Aguirre-Sacasa... Continue reading at The Guardian
[ The Guardian | 2018-11-06 00:00:00 UTC ]
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SPECIAL SURVEY REPORT [caption id="attachment_139065" align="alignright" width="300"] SPONSORED BY:[/caption] One might expect recent layoffs, consolidations, frequency reductions, and closures in magazine media would have the industry feeling gloomy about its future, but a new survey of Folio:... Continue reading at Folio Magazine
[ Folio Magazine | 2018-10-25 00:00:00 UTC ]
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Unstoppable Film & Television has acquired the production rights to Juno Dawson’s upcoming YA novel Meat Market (Quercus Children’s Books), about a 16-year-old girl who is catapulted from her South London council estate to the international world of fashion. Continue reading at The Bookseller
[ The Bookseller | 2018-10-23 00:00:00 UTC ]
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Craig Kostelic and Monica Ray are tapped to oversee ad sales and consumer revenue, respectively, as the publisher organizes its brands under three chief business officers. The post Condé Nast Reorganizes Its Revenue Side—Again appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-10-23 00:00:00 UTC ]
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Sharon Bolton's The Craftsman trilogy has been optioned by the same producers of the hit TV series "Killing Eve", Sid Gentle Films. Continue reading at The Bookseller
[ The Bookseller | 2018-10-16 00:00:00 UTC ]
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The Bright Agency is launching an in-house film and TV division and has hired Courtney Arumugam, formerly of Mattel Creations, to match Bright’s creators with studios and broadcasters. Continue reading at The Bookseller
[ The Bookseller | 2018-10-11 00:00:00 UTC ]
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Duck Soup Films has optioned Holly Bourne’s YA novel Are We All Lemmings and Snowflakes? (published by Usborne in August) for television. Continue reading at The Bookseller
[ The Bookseller | 2018-10-06 00:00:00 UTC ]
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