It isn’t exactly a new strategy for digital publishers to position themselves as TV replacements during the NewFronts. But Condé Nast is making the most direct push so far to take on traditional during this week’s NewFronts, introducing new ad products that package its premium inventory, and a deal with Nielsen to measure its content. “We are the new Thursday night and we are always on,” Pamela Drucker Mann, chief revenue and marketing officer, said during Condé’s presentation at Mercado Little Spain in New York City on Tuesday afternoon. Condé Nast is expanding its so-called Prime ad product, packaging inventory from its higher-performing series across its entire footprint, including on YouTube and its newer over-the-top platforms. It’s similar to Google’s Preferred offering, with the goal of connecting marketers to its top-performing videos in an effort to generate more viewership and longer watch times. And to combat ad-skipping and ad-avoidance that are rising thanks to the popularity of commercial-free platforms like Netflix, Condé Nast is opening up its most popular series for brand integrations. Condé Nast Prime Placement is backed with guaranteed views and third-party measurement, Drucker Mann said. Condé Nast is eager to differentiate itself from digital publishers that have been saddled with brand-safety issues. Drucker Mann talked up its partnership with YouTube even while acknowledging that “I know YouTube can sometimes be a little tricky.” But Condé Nast... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-05-01 00:00:00 UTC ]
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Scholastic Entertainment is debuting a brand-new 'Clifford the Big Red Dog' TV series, based on the Norman Bridwell books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-12-05 05:00:00 UTC ]
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The Curtis Brown Creative writing school is launching a new course in writing an original TV drama serial. Continue reading at The Bookseller
[ The Bookseller | 2019-12-04 05:09:41 UTC ]
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his has been the autumn of discontent for investigative TV journalists. Ronan Farrow’s bestselling book “Catch and Kill” detailed his Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-12-02 18:00:13 UTC ]
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Celebrity chef and prolific cookery author Gary Rhodes has died at the age of 59. Continue reading at The Bookseller
[ The Bookseller | 2019-11-27 10:40:32 UTC ]
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Idris Elba's production company Green Door Pictures has secured film and TV rights to #Merky Books' forthcoming title Teaching My Brother To Read by Derek Owusu. Continue reading at The Bookseller
[ The Bookseller | 2019-11-25 07:05:06 UTC ]
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YouTube added television data from Nielsen to its Reach Planner, which it rolled out in April 2018 to aid brands planning their media campaigns on YouTube and other video platforms. Product manager for video ads Dacheng Zhao said in a blog post that advertisers can now see how different... Continue reading at AdWeek
[ AdWeek | 2019-11-20 18:20:54 UTC ]
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Following Bernardine Evaristo’s historic Booker Prize win, translation rights to her novel Girl, Woman, Other (Hamish Hamilton) have been snapped up in 21 territories. Continue reading at The Bookseller
[ The Bookseller | 2019-11-19 06:13:51 UTC ]
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Mick Herron’s Slough House series is being adapted for television by Apple TV, with Gary Oldman cast in the role of Jackson Lamb. Continue reading at The Bookseller
[ The Bookseller | 2019-11-19 04:00:38 UTC ]
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Open Mike Productions, the production company behind “Live at the Apollo” and “The Last Leg”, has optioned journalist James Felton’s 52 Times Britain Was A Bellend (Sphere) for a comedy TV series. Continue reading at The Bookseller
[ The Bookseller | 2019-11-12 05:26:52 UTC ]
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The team who launched the "Twilight" and "The Hunger Games" franchises have acquired the film and TV rights to Rules for Vanishing (Walker) by Kate Alice Marshall. Continue reading at The Bookseller
[ The Bookseller | 2019-11-06 02:34:37 UTC ]
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As connected TV usage continues to skyrocket, linear and digital viewing is blurring like never before. New streaming services are rapidly accelerating the evolution of the TV industry. At the Convergent TV summit, Adweek editors spoke with the innovators and leaders at the forefront of this... Continue reading at AdWeek
[ AdWeek | 2019-11-05 23:00:52 UTC ]
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Frances Lincoln Children’s Books has picked up an empowering body positivity guide for girls by Australian student Jessica Sanders, initially funded through Kickstarter. Continue reading at The Bookseller
[ The Bookseller | 2019-11-05 03:37:10 UTC ]
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Jess Ekstrom’s ‘Chasing the Bright Side’ details the positivity and sense of humor that has helped propel her life and informs the mission of her charity for cancer patients, Headbands of Hope. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-11-04 05:00:00 UTC ]
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I have no idea how one goes about adapting a poetry collection into a TV series, but it looks like I’ll find out soon—AMC Studios is creating an Afrofuturistic anthology series based on Eve L. Ewing’s debut collection Electric Arches. According to Shadow and Act, “The Electric Arches anthology... Continue reading at Literrary Hub
[ Literrary Hub | 2019-10-31 17:27:27 UTC ]
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The Nielsen company says the five games so far of the Washington-Houston matchup is the least-watched World Series ever Continue reading at ABC News
[ ABC News | 2019-10-29 21:44:42 UTC ]
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For publishers, this is a time of radical reinvention marked by a breakneck pace of innovation—and for the marketers that partner with them to connect with consumers, keeping up with the changing landscape is an endless challenge. To help make sense of everything that’s happening... Continue reading at Advertising Age
[ Advertising Age | 2019-10-25 16:35:00 UTC ]
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Insurance group Direct Line dumped a large chunk of its digital media for TV in 2017 and could move even more over. The company is one of the largest TV advertisers in the U.K. As Direct Line upped its spending on TV, the business cut the number of display and programmatic online video ads it... Continue reading at Digiday
[ Digiday | 2019-10-24 04:00:05 UTC ]
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For publishers, this is a time of radical reinvention marked by a breakneck pace of innovation. To make sense of the changing landscape for both digital-native and traditional publishers, Ad Age is convening a high-level gathering of some of the best minds in the business. At Ad Age Publishing:... Continue reading at Advertising Age
[ Advertising Age | 2019-10-22 14:50:00 UTC ]
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Anheuser-Busch InBev is putting more marketing muscle behind Natural Light Seltzer as the brewer tries to make up ground in the hot-selling category dominated by White Claw and Truly. The line extension, which hit stores in August, will run its first TV ads starting this weekend during college... Continue reading at Advertising Age
[ Advertising Age | 2019-10-18 21:39:48 UTC ]
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For publishers, this is a time of radical reinvention marked by a breakneck pace of innovation. To make sense of the changing landscape for both digital-native and traditional publishers, Ad Age is convening a high-level gathering of some of the best minds in the business. At Ad Age Publishing:... Continue reading at Advertising Age
[ Advertising Age | 2019-10-18 16:17:19 UTC ]
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