It isn’t exactly a new strategy for digital publishers to position themselves as TV replacements during the NewFronts. But Condé Nast is making the most direct push so far to take on traditional during this week’s NewFronts, introducing new ad products that package its premium inventory, and a deal with Nielsen to measure its content. “We are the new Thursday night and we are always on,” Pamela Drucker Mann, chief revenue and marketing officer, said during Condé’s presentation at Mercado Little Spain in New York City on Tuesday afternoon. Condé Nast is expanding its so-called Prime ad product, packaging inventory from its higher-performing series across its entire footprint, including on YouTube and its newer over-the-top platforms. It’s similar to Google’s Preferred offering, with the goal of connecting marketers to its top-performing videos in an effort to generate more viewership and longer watch times. And to combat ad-skipping and ad-avoidance that are rising thanks to the popularity of commercial-free platforms like Netflix, Condé Nast is opening up its most popular series for brand integrations. Condé Nast Prime Placement is backed with guaranteed views and third-party measurement, Drucker Mann said. Condé Nast is eager to differentiate itself from digital publishers that have been saddled with brand-safety issues. Drucker Mann talked up its partnership with YouTube even while acknowledging that “I know YouTube can sometimes be a little tricky.” But Condé Nast... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-05-01 00:00:00 UTC ]
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Nikki Smith's psychological thriller All in Her Head has been optioned for television by Palma Pictures. Continue reading at The Bookseller
[ The Bookseller | 2020-04-01 14:51:07 UTC ]
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It's no surprise that as Americans across the country are being told to stay home or shelter in place, national television usage is up. But new data from Nielsen shows that kids are spending considerably more time in front of the television than other audience demos--and many of them are playing... Continue reading at AdWeek
[ AdWeek | 2020-03-27 17:50:19 UTC ]
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Ken Liu, the Hugo and Nebula Award-winning author of more acclaimed SFF short stories than you can shake a futuristic stick at, will soon be bringing his expansive imagination to the small screen. As Publishers Marketplace announced earlier today, AMC has acquired the rights to the... Continue reading at Literrary Hub
[ Literrary Hub | 2020-03-13 14:30:21 UTC ]
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Conran Octopus has signed a cookbook from Japanese TV chef and restaurateur Harumi Kurihara that “takes cooking back to basics and shows you how to master Japanese recipes to impress friends and family”. Continue reading at The Bookseller
[ The Bookseller | 2020-03-11 14:35:33 UTC ]
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Flipboard TV, a curated video service inside the Flipboard application featuring content from publisher partners and local TV stations, debuted Friday with 16 channels, exclusively on Samsung Galaxy S20 phones. Flipboard Flipboard TV will provide video from major publishers including American... Continue reading at AdWeek
[ AdWeek | 2020-03-06 17:05:10 UTC ]
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Ridley Scott's production company Scott Free has triumphed in a three-way auction to win the film and television rights for I Alone Survive (Hodder and Stoughton) by début author Bethany Clift. Continue reading at The Bookseller
[ The Bookseller | 2020-03-05 19:12:41 UTC ]
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The debate around Jeanine Cummins’ controversial novel American Dirt will continue on March 6th when a new episode of Oprah’s Book Club airs at midnight (ET) on Apple TV+. The two-part episode centers on the Oprah Book Club selection that stirred one of the most vociferous discussions about race... Continue reading at Literrary Hub
[ Literrary Hub | 2020-03-05 17:53:35 UTC ]
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Digital Media Solutions, a Clearwater based company, has hired its first ever female chief marketing officer. Kathy Bryan has been hired for the CMO position, rising from a previous role within the company's marketing department. “Kathy Bryan represents everything DMS stands for,” DMS CEO... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2020-02-26 11:44:07 UTC ]
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The emerging left media—currently spread across the digital media landscape—are uniting to deliver an alternative to corporate, centrist news and entertainment. Sitting in a small Bronx apartment back in early 2018, it would be difficult to picture the world today. As Naomi Burton and Nick Hayes... Continue reading at Fast Company
[ Fast Company | 2020-02-26 07:00:23 UTC ]
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Condé Nast is throwing down the gauntlet to cable TV and "dated DIY and renovation formats" of its popular programs, the company said ahead of an event celebrating the launch of Home/Made, its new network of home-focused content pulled from across many of its brands and targeting millennial... Continue reading at Folio Magazine
[ Folio Magazine | 2020-02-25 20:12:46 UTC ]
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President and CEO Tom Harty opened Meredith Corp.'s quarterly earnings call Thursday morning by declaring the integration of the now two-year-old Time Inc. acquisition "largely complete," leaving the company in "the strongest competitive position in its history." Performance in Meredith's... Continue reading at Folio Magazine
[ Folio Magazine | 2020-02-06 19:40:45 UTC ]
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These days, it seems like every book that gets even the barest amount of hype gets snapped up by a production company in the first month of its publication, but that doesn’t necessarily mean those are the books whose adaptations get made. 2020 starts out with a whole host of movies adapted from... Continue reading at Literrary Hub
[ Literrary Hub | 2020-01-16 09:50:47 UTC ]
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Suranne Jones will produce and star in an adaptation of five-time boxing champion Jane Crouch’s memoir The Final Round (Pitch). Continue reading at The Bookseller
[ The Bookseller | 2020-01-13 13:45:31 UTC ]
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Highlighting gains made by the 'human sciences' amid social unrest in France, booksellers also cite a strong showing in comics. The post France’s Bookstore Report: A ‘Positive Assessment’ for 2019 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-01-13 13:30:45 UTC ]
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Janice Hadlow's début novel, The Other Bennet Sister, has been optioned for TV by Bad Wolf. Continue reading at The Bookseller
[ The Bookseller | 2020-01-12 22:44:25 UTC ]
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Less than a year after creating a video advertising group dedicated to expanding available addressable TV inventory, Nielsen is taking another step toward an addressable future. The company today is introducing a beta version of an addressable TV advertising platform, with more than a half-dozen... Continue reading at AdWeek
[ AdWeek | 2020-01-07 14:00:50 UTC ]
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The Publishers Association has welcomed a judge's decision ruling that digital versions of the Times and Sunday Times should be subject to a zero-rate of VAT, saying it supports the central message of the Axe the Reading Tax campaign. Continue reading at The Bookseller
[ The Bookseller | 2020-01-07 04:06:09 UTC ]
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Little America, the anthology series based on true stories about immigrants in the US, arrives on Apple TV+ on January 17th. Apple will release all of season one's episodes at once, rather than weekly as it's done with other shows, and more than a mo... Continue reading at Engadget
[ Engadget | 2019-12-12 23:19:00 UTC ]
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Game of Thrones went out in a blaze of glory, and it did so on social platforms, as well, as Nielsen Social Content Ratings pegged it as the most social primetime TV series of 2019. The HBO drama blew away the competition with an average of 5.329 million social interactions per episode,... Continue reading at AdWeek
[ AdWeek | 2019-12-11 21:10:10 UTC ]
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HarperCollins Children’s Books has secured world rights to publish the tie-in books for "The Adventures of Paddington", a new Nickelodeon television series launching globally in 2020. The animated pre-school series comprises 26 episodes and features the voice of Ben Whishaw as Paddington in... Continue reading at The Bookseller
[ The Bookseller | 2019-12-08 20:24:37 UTC ]
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