It isn’t exactly a new strategy for digital publishers to position themselves as TV replacements during the NewFronts. But Condé Nast is making the most direct push so far to take on traditional during this week’s NewFronts, introducing new ad products that package its premium inventory, and a deal with Nielsen to measure its content. “We are the new Thursday night and we are always on,” Pamela Drucker Mann, chief revenue and marketing officer, said during Condé’s presentation at Mercado Little Spain in New York City on Tuesday afternoon. Condé Nast is expanding its so-called Prime ad product, packaging inventory from its higher-performing series across its entire footprint, including on YouTube and its newer over-the-top platforms. It’s similar to Google’s Preferred offering, with the goal of connecting marketers to its top-performing videos in an effort to generate more viewership and longer watch times. And to combat ad-skipping and ad-avoidance that are rising thanks to the popularity of commercial-free platforms like Netflix, Condé Nast is opening up its most popular series for brand integrations. Condé Nast Prime Placement is backed with guaranteed views and third-party measurement, Drucker Mann said. Condé Nast is eager to differentiate itself from digital publishers that have been saddled with brand-safety issues. Drucker Mann talked up its partnership with YouTube even while acknowledging that “I know YouTube can sometimes be a little tricky.” But Condé Nast... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-05-01 00:00:00 UTC ]
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Two Black women are taking top positions at Simon & Schuster and Knopf. They talk to Rebecca Carroll about language, action, the power of books and the pace of change. Continue reading at Los Angeles Times
[ Los Angeles Times | 2020-07-30 14:00:29 UTC ]
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Recently, Dario Calmese, a Black artist, photographed the actress Viola Davis for the cover of Vanity Fair. The cover was released yesterday. The photo that adorns it is based on “The Scourged Back,” an image, from 1863, of Gordon, a man who escaped slavery and whose back had been lacerated by... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2020-07-15 12:08:12 UTC ]
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Sky has announced it is commissioning a new children’s series based on The Brilliant World of Tom Gates (Scholastic) by Liz Pichon. Continue reading at The Bookseller
[ The Bookseller | 2020-07-09 03:18:16 UTC ]
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Baby Cow Productions has optioned Olivia Potts’ memoir A Half Baked Idea (Fig Tree, 2019), for TV. Continue reading at The Bookseller
[ The Bookseller | 2020-07-06 15:05:58 UTC ]
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HarperCollins will no longer publish books by the historian and is reviewing his backlist after he said ‘slavery was not genocide’HarperCollins has dropped David Starkey as an author, saying that the racist views the bestselling historian expressed in a recent interview were “abhorrent”.On... Continue reading at The Guardian
[ The Guardian | 2020-07-03 11:40:12 UTC ]
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A look at how people have engaged with “Huck Finn” and “Uncle Tom’s Cabin” over time offers a snapshot of who we were and are. Continue reading at The Washington Post
[ The Washington Post | 2020-07-03 10:00:00 UTC ]
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Buzzy original series may drive attention to streaming services, but the bulk of most major streamers' programming catalogs are their libraries of licensed TV shows. And those licensed titles often account for the highest-quality content available on the service, according to data from streaming... Continue reading at AdWeek
[ AdWeek | 2020-07-02 10:30:51 UTC ]
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Comedian Njambi McGrath’s memoir Through the Leopard’s Gaze (Jacaranda) has been optioned by production company Expectation. Continue reading at The Bookseller
[ The Bookseller | 2020-06-28 14:48:59 UTC ]
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‘There are rare moments in history when leaders find their private lives uniquely connected to national events’ say producersCoronavirus – latest updatesSee all our coronavirus coverageMichael Winterbottom is set to bring Boris Johnson’s handling of the Covid-19 pandemic to television. The... Continue reading at The Guardian
[ The Guardian | 2020-06-26 13:30:13 UTC ]
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Welcome to Ad Age’s special-edition NewFronts Now newsletter, a roundup of the biggest news, trends, insights and takeaways from IAB’s Digital Content NewFronts. Continue reading at Advertising Age
[ Advertising Age | 2020-06-25 21:05:12 UTC ]
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Publishing giant Cond? Nast is committed to championing more diverse voices, executives told potential advertisers today at the company's virtual NewFronts presentation. The event comes two weeks after charges of racist and biased behavior toward former and current employees who were outspoken... Continue reading at AdWeek
[ AdWeek | 2020-06-23 19:36:48 UTC ]
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As the delayed 2020 Digital Content NewFronts finally arrive today in their new virtual format, Adweek assembled its annual NewFronts roundtable to discuss this wild year. Several industry execs weighed in on many of the marketplace's biggest issues going into NewFronts, including Jim Keller, vp... Continue reading at AdWeek
[ AdWeek | 2020-06-22 12:41:43 UTC ]
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Empty Room Productions has optioned The Blackheath Séance Parlour (Cutting Edge Press, 2019) by Alan Williams. Continue reading at The Bookseller
[ The Bookseller | 2020-06-12 01:31:08 UTC ]
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Castlefield has scooped the rights to adapt Cara Hunter's DI Fawley crime novels into a TV drama. Continue reading at The Bookseller
[ The Bookseller | 2020-06-08 08:58:00 UTC ]
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Snoop Dogg is producing the TV adaptation for Joe Ide's IQ detective series, after TV rights were initially snapped up in a seven-way bidding war by Alcon. Continue reading at The Bookseller
[ The Bookseller | 2020-06-03 14:06:32 UTC ]
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Black Bear Pictures has optioned Naoise Dolan's debut novel Exciting Times for television. Continue reading at The Bookseller
[ The Bookseller | 2020-05-28 21:51:46 UTC ]
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It’s the kind of timing a publisher dreams of. Less than one week out from its U.S. release, latest Irish literary phenom Naoise Dolan’s debut novel Exciting Times (Ecco, June 2) has been optioned for TV. Yes, following a hugely successful release in the UK and Ireland back in April, when it... Continue reading at Literrary Hub
[ Literrary Hub | 2020-05-28 18:10:32 UTC ]
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Independent production company The Lighthouse has optioned Juno Dawson's YA trilogy. Continue reading at The Bookseller
[ The Bookseller | 2020-05-27 00:45:39 UTC ]
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[caption id="attachment_180858" align="alignright" width="150"] Rob Silverstein[/caption] Meredith Corp. is planning to launch a syndicated daily TV show based on the People brand, the company said Tuesday, bringing on longtime "Access Hollywood" showrunner Rob Silverstein as executive... Continue reading at Folio Magazine
[ Folio Magazine | 2020-05-20 20:57:57 UTC ]
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TV and film rights in Manda Scott's historical thriller A Treachery of Spies have sold to London-based production outfits Beaglepug Films and Enriched Media Group. Continue reading at The Bookseller
[ The Bookseller | 2020-05-19 05:02:51 UTC ]
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