It isn’t exactly a new strategy for digital publishers to position themselves as TV replacements during the NewFronts. But Condé Nast is making the most direct push so far to take on traditional during this week’s NewFronts, introducing new ad products that package its premium inventory, and a deal with Nielsen to measure its content. “We are the new Thursday night and we are always on,” Pamela Drucker Mann, chief revenue and marketing officer, said during Condé’s presentation at Mercado Little Spain in New York City on Tuesday afternoon. Condé Nast is expanding its so-called Prime ad product, packaging inventory from its higher-performing series across its entire footprint, including on YouTube and its newer over-the-top platforms. It’s similar to Google’s Preferred offering, with the goal of connecting marketers to its top-performing videos in an effort to generate more viewership and longer watch times. And to combat ad-skipping and ad-avoidance that are rising thanks to the popularity of commercial-free platforms like Netflix, Condé Nast is opening up its most popular series for brand integrations. Condé Nast Prime Placement is backed with guaranteed views and third-party measurement, Drucker Mann said. Condé Nast is eager to differentiate itself from digital publishers that have been saddled with brand-safety issues. Drucker Mann talked up its partnership with YouTube even while acknowledging that “I know YouTube can sometimes be a little tricky.” But Condé Nast... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-05-01 00:00:00 UTC ]
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Nielsen's ongoing quest to measure the fast-changing television landscape will now include a monthly snapshot into how consumers around the country are spending their TV screen time. A new monthly graphic, which Nielsen is calling The Gauge, will offer a window into total TV time, including both... Continue reading at AdWeek
[ AdWeek | 2021-06-17 21:56:31 UTC ]
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Chief Brand Officer Marc Pritchard announces cross-platform tech test, discusses minority media data sharing and concerns about Google, Facebook and Nielsen in wide-ranging ANA speech and interview. Continue reading at Advertising Age
[ Advertising Age | 2021-06-17 15:00:06 UTC ]
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BREAKING NEWS: yesterday, Zooey Deschanel tweeted about Olivia Rodrigo’s hot new album, Sour. Real footage of Olivia Rodrigo crediting me for inspiring her number #1 album. (JK, but great album @Olivia_Rodrigo!) pic.twitter.com/hMDezbLjEL — zooey deschanel (@ZooeyDeschanel) June 7, 2021 She... Continue reading at Literrary Hub
[ Literrary Hub | 2021-06-08 18:56:02 UTC ]
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Steve McQueen’s ground-breaking anthology series dominates, with The Crown, Normal People and I Will Destroy You also in the runningSteve McQueen’s ground-breaking five-part series Small Axe has dominated the Bafta TV nominations with 15 nods, in a year when diverse talent was recognised across... Continue reading at The Guardian
[ The Guardian | 2021-04-28 08:14:13 UTC ]
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Many of the biggest hits on such streaming services as Netflix and Disney+ have been adapted from comics and graphic novels. Publishers have learned to scramble to be sure the books these shows are based on are available when demand spikes. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-04-21 04:00:00 UTC ]
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In a major restructuring, CBS is combining the journalistic and businesses resources of CBS News and the CBS Television Stations, and tapping a pair of executives from outside the company to jointly run it. Days after reports swirled that Susan Zirinsky would be stepping down as the CBS News... Continue reading at AdWeek
[ AdWeek | 2021-04-15 21:01:57 UTC ]
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Exciting adaptation news: A24 and Rhombus Media have optioned the rights to Viet Thanh Nguyen’s The Sympathizer, Nguyen’s Pulitzer-winning debut novel about a half-French, half-Vietnamese army captain who serves as a communist double agent after the fall of Saigon. The novel is being developed... Continue reading at Literrary Hub
[ Literrary Hub | 2021-04-07 14:34:36 UTC ]
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Yu Tsai condemns magazine publisher for offering editor’s role to Alexi McCammond, who then resigned over racist tweetsA Teen Vogue photographer has said the hiring and swift axing of editor-in-chief Alexi McCammond over anti-Asian tweets shows Condé Nast does not “value” its Asian staff... Continue reading at The Guardian
[ The Guardian | 2021-03-22 15:37:27 UTC ]
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You may have noticed that here at Literary Hub, we’re pretty big fans of Octavia Butler—and especially of Kindred, arguably her most famous novel. So we were very excited by the recent news that that 42-year-old book is finally getting an adaptation: FX has recently ordered a pilot, which was... Continue reading at Literrary Hub
[ Literrary Hub | 2021-03-19 14:00:40 UTC ]
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Half way through my interview with Kirsty Capes, she mentions the fact that most people can’t name books about children in care. I rack my brains before feebly coming out with: “Tracy Beaker ?”, which makes Capes, whose new adult novel Careless is about a teenage girl in foster care, laugh.... Continue reading at The Bookseller
[ The Bookseller | 2021-02-26 07:46:19 UTC ]
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After a five-year stint, Marc Whitten — the man in charge of Fire TV, the Kindle and more — has stepped down as Amazon's VP of entertainment devices and services. News of Whitten's departure was spotted yesterday by consultant Matthew Ball o... Continue reading at Engadget
[ Engadget | 2021-02-25 17:27:36 UTC ]
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A live action TV series based on Konnie Huq's Cookie stories is to be produced, following a deal secured by Zodiak Kids Studios. Continue reading at The Bookseller
[ The Bookseller | 2021-02-19 04:24:20 UTC ]
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Actors Alison Oliver, Sasha Lane, Jemima Kirke and Joe Alwyn are to star in the TV adaptation of Sally Rooney's novel, Conversations with Friends (Faber.) Continue reading at The Bookseller
[ The Bookseller | 2021-02-17 23:11:49 UTC ]
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Big offline channels are forecast to outpace digital media this year, with the exception of print. Continue reading at Media Week
[ Media Week | 2021-02-17 09:42:23 UTC ]
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“Ticking Clock,” a new memoir by Ira Rosen, a former producer for the show, recounts the newsmagazine’s pathbreaking journalism and its culture of harassment and abuse. Continue reading at The New York Times
[ The New York Times | 2021-02-16 10:00:05 UTC ]
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Bonnier Books–owner of Bonnier Books UK and part of Sweden's Bonnier Group–has said the UK arm achieved "positive results" in 2020. Continue reading at The Bookseller
[ The Bookseller | 2021-02-15 01:49:45 UTC ]
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Welbeck Publishing Group has acquired an epic historical fiction series by Dr Hilary Jones, the general practitioner and media doctor. Continue reading at The Bookseller
[ The Bookseller | 2021-02-12 01:43:04 UTC ]
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Over the past 20 years, industry shifts have funneled more novelists into TV rooms than ever. It's salutary in many ways — beginning with health insurance. Continue reading at Los Angeles Times
[ Los Angeles Times | 2021-02-11 15:00:05 UTC ]
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Claire Danes has been cast as the lead role in the screen adaptation of The Essex Serpent by Sarah Perry (Serpent's Tail). Continue reading at The Bookseller
[ The Bookseller | 2021-02-10 23:44:25 UTC ]
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TV rights for historian Anne Sebba’s biography of Ethel Rosenberg, the only woman in the US to be executed for a crime other than murder, have been snapped up by Miramax Films. Continue reading at The Bookseller
[ The Bookseller | 2021-02-10 12:16:20 UTC ]
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