Condé Nast Pitches Diversity to Advertisers at NewFronts

Publishing giant Cond? Nast is committed to championing more diverse voices, executives told potential advertisers today at the company's virtual NewFronts presentation. The event comes two weeks after charges of racist and biased behavior toward former and current employees who were outspoken on social media. "As society is changing, Cond? Nast is changing," said global... Continue reading at 'AdWeek'

[ AdWeek | 2020-06-23 19:36:48 UTC ]
News tagged with: #diverse voices #publishing giant

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AWP 2016: Discussions of Diversity and Inclusivity in Literary Communities Take Center Stage

Calls for increased diversity and inclusivity were the focus of poet Claudia Rankine's AWP keynote presentation as well as many panels and conversations throughout the conference. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-04-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #center stage


Digital Advertising: A Shady, Shoddy, Fast-Growth Business

How can publishers make a business out of a series of shady practices? The post Digital Advertising: A Shady, Shoddy, Fast-Growth Business appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-03-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital advertising #publishers make


PLA 2016: How We Need Diverse Books is Working With Libraries

Librarians have been big supporters of the We Need Diverse Books movement, and that support is only growing. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-03-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #diverse books


Download: 5 lessons from the advertising agency roundtable

LinkedIn sat down with four marketing agency thought leaders – Lauren Goldstein (BabcockJenkins); Gina Michnowicz (Union + Webster); Thad Khalow (BusinessOnline); and Lee Odden (TopRank Marketing) – who engaged in a vibrant discussion of the key marketing trends to follow this year. The... Continue reading at Digiday

[ Digiday | 2016-03-08 00:00:00 UTC ]
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Playboy's Sales Pitch to This Whiskey Brand Included a Shot of Instagram Ads

If you visit Playboy.com between now and St. Patrick's Day (March 17), you'll see ads for Tullamore D.E.W., the blended Irish whiskey. Then, if you jump onto Instagram, you'll be retargeted with a 30-second video commercial from the same marketer.   Such retargeting isn't at all new, but... Continue reading at AdWeek

[ AdWeek | 2016-03-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #months ahead #native advertising #social giant #social platform


Scholastic and We Need Diverse Books Expand Collaboration

Scholastic and the non-profit organization We Need Diverse Books has announced that they are expanding their collaboration in order to put more books by diverse authors with diverse characters into schools. The post Scholastic and We Need Diverse Books Expand Collaboration appeared first on... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-03-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post scholastic #diverse books #non-profit organization #diverse authors #diverse characters


Publishing's future lies in diverse audiences, Chi tells IPG

Publishers need to do a “much better job of catering to underrepresented groups” as they have a responsibility to “represent the experiences of their broad readership”, Elsevier chariman Youngsuk Chi has told the IPG Conference. Continue reading at The Bookseller

[ The Bookseller | 2016-03-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #diverse audiences #ipg conference


Can Simon & Schuster's new Muslim imprint ease publishing's diversity problem?

The new Salaam imprint, focused on Muslim characters and stories, is expected to launch in 2017 with nine books, from picture books for children to Young Adult titles for tweens and teens. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2016-03-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #picture books #simon schuster #muslim characters


What It’s Like to Pitch a Book at the Berlinale Film Festival

For a second time, Turkey's Kalem Literary Agency pitched a book to a crowd of film producers at the Berlinale Film Festival. Agent Nazlı Gürkaş shares the experience and some advice. The post What It’s Like to Pitch a Book at the Berlinale Film Festival appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-02-24 00:00:00 UTC ]
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Banned Books Week to Focus on Diversity

The annual celebration of the freedom to read, set this year for Sept. 25-Oct. 1, will focus on banned books written by people of color. The event will also look to examine why titles by diverse writers are so often challenged. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-02-23 00:00:00 UTC ]
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Fairfax Media posts $27.4m profit despite lower print advertising revenue

Property website Domain increases digital revenue by 37% and continues to prop up Fairfax’s overall profit as editorial restructure is announcedFairfax Media, publishers of the Age and the Sydney Morning Herald, have returned a net profit of $27.4m for the first half of the financial year... Continue reading at The Guardian

[ The Guardian | 2016-02-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #net profit #editorial restructure #financial year #print advertising


'Diverse' Waterstones Children's Book Prize shortlist revealed

Fiction books reflecting the “concerns and issues” of modern day children and teenagers have been highlighted in the Waterstones Children’s Book Prize 2016 shortlist. Continue reading at The Bookseller

[ The Bookseller | 2016-02-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #waterstones children


More Effective Native Advertising Is a Solution to Ad Blockers

If you believe what you read, and what you hear at events like the IAB's Annual Leadership Meeting, ad blocking is an existential crisis for the advertising industry, and even more so for the content publishing industry. At the aforementioned meeting, Article 19 of the Universal Declaration of... Continue reading at Advertising Age

[ Advertising Age | 2016-02-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #universal declaration #human rights #put back


The Lee and Low Survey: Diversity Is Not Created Equal

The UK and US publishing workforce is dominated by Caucasians (79%) and women (78%), according to a diversity study from children's book publisher Lee and Low. The post The Lee and Low Survey: Diversity Is Not Created Equal appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-02-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #created equal #publishing workforce


3 Reasons UK Publishers Are Not Buying into Diversity

Trying to instill diversity into the UK publishing industry is like “working on a car while it is still running,“ says Bobby Nayyar. The answer, he asserts, can only be entrepreneurship. The post 3 Reasons UK Publishers Are Not Buying into Diversity appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-01-15 00:00:00 UTC ]
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AAP, UNCF Partner to Improve Diversity Hiring in Book Biz

The AAP, working with the United Negro College Fund, is offering paid summer internships in the book industry to African American students at Historical Black Colleges and Universities. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-01-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book biz #book industry


The Beauty of Belonging? Diversity in UK Publishing

Bobby Nayyar offers a statistical analysis of diversity — or lack thereof — in the catalogs of major UK publishing houses, as well as initiatives to improve. The post The Beauty of Belonging? Diversity in UK Publishing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-01-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #uk publishing #statistical analysis


How Snapchat Plans to Compete With Facebook for Advertisers' Dollars

In an alternate universe, Snapchat would have become a part of Facebook when the social network reportedly tried to buy the mobile app for $3 billion in 2013. Instead Snapchat has set its sights on recreating Facebook's success, and its employees have been discussing with people outside the... Continue reading at Advertising Age

[ Advertising Age | 2016-01-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile app #$3 billion #ad business


Why Facebook's Audience Network Looks Like a Billion-Dollar Advertising Machine

Facebook is pulling back the curtain just enough to tout how much money it's making for publishers. The Menlo Park, Calif.-based company today said its mobile-focused Facebook Audience Network (FAN) had a $1 billion annual run rate during the fourth quarter for advertising spend, with "the... Continue reading at AdWeek

[ AdWeek | 2016-01-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile apps #private marketplaces #mediation services #ad server #ad services


Diversity drive on track in children's, but call for more BAME authors

Authors, agents and publishers have praised the increase in the number of books with lesbian, gay, bisexual and transgender (LGBT) and mental health themes in 2015, but added that more needs to be done in terms of publishing BAME (black, Asian and minority ethnic) authors and books that feature... Continue reading at The Bookseller

[ The Bookseller | 2015-12-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bame authors #diversity drive #feature characters