Publishing giant Cond? Nast is committed to championing more diverse voices, executives told potential advertisers today at the company's virtual NewFronts presentation. The event comes two weeks after charges of racist and biased behavior toward former and current employees who were outspoken on social media. "As society is changing, Cond? Nast is changing," said global... Continue reading at 'AdWeek'
[ AdWeek | 2020-06-23 19:36:48 UTC ]
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Jason Reynolds, Marley Dias, and Rachel Ignotofsky called on booksellers, many from a new generation themselves, to carry diverse books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-04-11 00:00:00 UTC ]
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ABA and its board made good on its promise to promote diversity in the book industry and launched its premier conference for children's booksellers with a keynote address on hiring for diversity. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-04-07 00:00:00 UTC ]
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Advertisers remain skittish around political news even as news publishers are seeing big traffic numbers around President Donald Trump. The post ‘Over-indexing on brand safety’: Trump is a boon for traffic, but advertisers remain wary appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-04-06 00:00:00 UTC ]
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A Marvel executive has blamed declining comic book sales on the studio’s efforts to promote diversity and female characters. Continue reading at The Bookseller
[ The Bookseller | 2017-04-05 00:00:00 UTC ]
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Acquisition adds more than 50 new publishers and 250 more titles to portfolio. The post Hearst Magazines and Condé Nast Joint Venture PubWorX Acquires ProCirc appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-03-28 00:00:00 UTC ]
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At a panel called "Women in Comics" held at the L.A. Public Library, five women comics creators discuss how gender and minority diversity in the pop culture industries has improved, and how much more work needs to be done. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-21 00:00:00 UTC ]
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Pan Macmillan has acquired bookseller Susannah Stapleton’s non-fiction début, signing UK and Commonwealth rights from Tim Bates at PFD. Continue reading at The Bookseller
[ The Bookseller | 2017-03-15 00:00:00 UTC ]
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When the chief brand officer from the largest advertiser in the world announces that they don't "want to waste time and money on a crappy media supply chain," even those of us just outside digital media in packaging may feel a little twinge of dread in our stomachs.If you missed it a few weeks... Continue reading at Advertising Age
[ Advertising Age | 2017-03-01 00:00:00 UTC ]
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On Friday, Feb. 17, Facebook invited more than 20 media partners to its New York office to discuss the company’s plans for video monetization and distribution. The post Inside Facebook’s recent product pitch to publishers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-02-24 00:00:00 UTC ]
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TV networks and digital publishers are gearing up for their annual pitches to media buyers and marketers on upcoming programming and ad products, but it appears there will be far fewer glitzy presentations and parties than in years past.Nickelodeon will kick things off in March, but parent... Continue reading at Advertising Age
[ Advertising Age | 2017-02-24 00:00:00 UTC ]
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We Need Diverse Books, the organization promoting multicultural books and authors, has opened nominations for its inaugural WNDB Bookseller of the Year Award. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-02-02 00:00:00 UTC ]
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Three industry vets are out as the publishing house revamps revenue structures. The post Condé Nast Eliminates Publishers, Adds Industry-Specific Sales appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-01-31 00:00:00 UTC ]
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Winter Institute – which this year drew 654 booksellers – is largely about helping booksellers sell more books, and several panels contained tips and best practices that can be implemented at children’s bookstores. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-31 00:00:00 UTC ]
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The overall message coming out of Winter Institute is that independent bookselling is thriving, particularly in light of the decline in ebook sales, Barnes & Noble’s continuing stumbles, and growing opportunities for community engagement. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-30 00:00:00 UTC ]
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In the opening keynote of Winter Institute, 'Bad Feminist' author Roxane Gay gave an impassioned speech that made ample use of the F-bomb, which called on booksellers to make their stores inclusive spaces that provide sanctuary for all. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-28 00:00:00 UTC ]
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Ian Schafer, founder and chairman of Deep Focus, the innovative, digitally-led advertising agency, knows how to help brands sell themselves on screens. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-27 00:00:00 UTC ]
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The title of "publisher" is no more at Condé Nast. Today, the legendary company unveiled a major reorganization of its advertising sales team that has single-title publishers giving way to multibrand "chief business officers" and category-specific "chief industry officers." In an email to... Continue reading at AdWeek
[ AdWeek | 2017-01-27 00:00:00 UTC ]
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As Time Inc. continues to pivot from being seen as a print magazine publisher to a digital media player, the company has acquired programmatic ad-tech company Adelphic. Adelphic will join Viant, a marketing company that Time Inc. acquired a year ago that uses first-party data and programmatic... Continue reading at AdWeek
[ AdWeek | 2017-01-24 00:00:00 UTC ]
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Google has begun developing a cloud-based measurement tool that it says could help advertisers gain more insights while protecting privacy across devices. In a blog post published today, Google said it's working with measurement companies such as comScore, DoubleVerify, IAS, Moat and Nielsen... Continue reading at AdWeek
[ AdWeek | 2017-01-21 00:00:00 UTC ]
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Snapchat is encouraging brands to run longer video by buying bigger packages of ads. According to sources, Snap has started pitching brands on a new type of ad package called sequenced messaging, a type of sequential advertising, in recent weeks. The new ad pricing bundles video ads together... Continue reading at AdWeek
[ AdWeek | 2017-01-19 00:00:00 UTC ]
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