Condé Nast Pitches Diversity to Advertisers at NewFronts

Publishing giant Cond? Nast is committed to championing more diverse voices, executives told potential advertisers today at the company's virtual NewFronts presentation. The event comes two weeks after charges of racist and biased behavior toward former and current employees who were outspoken on social media. "As society is changing, Cond? Nast is changing," said global... Continue reading at 'AdWeek'

[ AdWeek | 2020-06-23 19:36:48 UTC ]
News tagged with: #diverse voices #publishing giant

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New connected TV study debunks 3 common myths about political advertising

The 2020 elections are expected to see an unprecedented amount of advertising spending. Projections from Group M estimate a record-setting total of $10 billion, so the stakes for buyers and sellers have never been higher. As marketers map out their advertising plans leading up to the election,... Continue reading at Advertising Age

[ Advertising Age | 2019-10-02 13:42:00 UTC ]
More news stories like this | News stories tagged with: #critical mass #media consumption #marketing strategy #consumers switch #nielsen


With the Help of Washington, News Publishers Fight to Recapture Advertising Dollars From Facebook and Google

Rupert Murdoch, the executive chairman of News Corp and co-chairman of Fox Corp., who built his fortune in the newspaper Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-10-01 07:00:50 UTC ]
More news stories like this | News stories tagged with: #rupert murdoch #executive chairman #news corp


What you missed at Day One of Advertising Week: Tuesday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. Day One of... Continue reading at Advertising Age

[ Advertising Age | 2019-09-24 10:00:00 UTC ]
More news stories like this | News stories tagged with: #all-time low #streaming services #personal connection #northern hemisphere #company declined #anonymous tip #hearst


W H Smith's Pete Selby says lack of diversity means book industry is ‘failing’ children

Pete Selby, head of books for W H Smith, has called on the book industry to make the high street more diverse and inclusive for young readers, saying that diversity is going to become a "significant" part of WHS' strategy. Continue reading at The Bookseller

[ The Bookseller | 2019-09-22 19:12:13 UTC ]
More news stories like this | News stories tagged with: #pete selby #high street #young readers #book industry


Jenn Baker, PW Superstar, on Diversity in Publishing

Jennifer Baker is this year’s PW Star Watch Superstar. We spoke to Baker after her win about her experiences in the book business, the work she does to make the industry more diverse, and what needs to change in publishing. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-09-20 04:00:00 UTC ]
More news stories like this | News stories tagged with: #jennifer baker #book business


You guys suck! The dos and don'ts of comparative advertising

The fast-food industry is waging a chicken sandwich war. Bud Light and Coors Light are embroiled in “corngate.” And Kind and Cliff keep trading shots in a snack-bar skirmish over whose ingredients are healthier. These are among the many brand battles raging in what has become a feisty,... Continue reading at Advertising Age

[ Advertising Age | 2019-09-10 07:00:00 UTC ]
More news stories like this | News stories tagged with: #burger king #find ways #huge win #nielsen


BA launches final round of £50k diversity fund grants for booksellers

The Booksellers Association (BA) has launched the last of three rounds of Diversity & Inclusiveness Grants for its members. Continue reading at The Bookseller

[ The Bookseller | 2019-09-09 16:43:33 UTC ]
More news stories like this | News stories tagged with: #booksellers association


'Wide-ranging and diverse' Booker Prize shortlist welcomed by trade, despite surprise omissions

The Booker Prize’s "wide-ranging and diverse" shortlist has been met with a broadly positive response from the trade, though there is surprise from some that authors like Max Porter missed out on the final six. Continue reading at The Bookseller

[ The Bookseller | 2019-09-04 10:36:45 UTC ]
More news stories like this | News stories tagged with: #booker prize


Sturgeon calls on publishing to become more diverse

Nicola Sturgeon has said making publishing more diverse is "essential" - both to better reflect society and to remain economically successful. Continue reading at The Bookseller

[ The Bookseller | 2019-08-28 23:33:35 UTC ]
More news stories like this | News stories tagged with: #nicola sturgeon


Fox News advertisers get a direct line to the Viewer-in-Chief

Farmers seeking government assistance knew where to make their case: on Fox News, in TV ads with tractors and corn stalks designed to snag the attention of President Donald Trump. U.S. airlines, opposed to subsidies for foreign competitors paid by Qatar, took the same broadcast route to the... Continue reading at Advertising Age

[ Advertising Age | 2019-08-28 16:12:29 UTC ]
More news stories like this | News stories tagged with: #nielsen ratings #sexual harassment #perfect storm #news channels #—bloomberg news #nielsen


Libraries Connected launches training scheme to tackle lack of diversity

Libraries Connected has secured £342,000 in funding from Arts Council England to develop a new training programme supporting potential female and BAME leaders. Continue reading at The Bookseller

[ The Bookseller | 2019-08-28 11:24:48 UTC ]
More news stories like this | News stories tagged with: #libraries connected #libraries


Subscriptions v. Advertising Models: Can They Co-Exist?

The renewed interest of the subscription revenue model has turned heads in the digital publishing industry. Some publishers have found Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-08-26 18:57:18 UTC ]
More news stories like this | News stories tagged with: #renewed interest #digital publishing


‘Do black people read?’ What my years in publishing have taught me about diversity in books | Natalie Jerome

Malorie Blackman laments the lack of BAME children’s characters. I know – it’s a real battle to get writers of colour publishedMy daughter, like me, is of mixed heritage. She has wildly curly hair, as have I. When she was born four years ago I was given five copies of the same kids’ picture book... Continue reading at The Guardian

[ The Guardian | 2019-08-17 07:00:41 UTC ]
More news stories like this | News stories tagged with: #black child #bame children #lead characters #bookshop #picture book


2019 Writer’s Digest Annual Conference Pitch Slam Agents

Literary agents are gatekeepers of the publishing industry, and more than 50 literary agents and editors will be listening to pitches at the 2019 Writer's Digest Annual Conference as part of its popular Pitch Slam program. Here are a few Pitch Slam agents who have been featured on Publishing... Continue reading at Writer's Digest

[ Writer's Digest | 2019-08-14 13:31:11 UTC ]
More news stories like this | News stories tagged with: #publishing industry #literary agents


Frankfurter Buchmesse Calls for ‘Revolutionary’ Book Pitches for Film

At the Frankfurter Buchmesse, a "Focus: Film" networking sequence will include a pitching session for books with potential for screen development. The post Frankfurter Buchmesse Calls for ‘Revolutionary’ Book Pitches for Film appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-08-14 05:30:30 UTC ]
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News Corp Australia revenues fall as advertising drops and subscriptions stay flat

Rupert Murdoch’s Australian mastheads and Foxtel suffer drop in revenue although global profits increase after huge loss in 2018Revenue at the Australian mastheads run by Rupert Murdoch’s News Corp fell by 6% last year, and the company’s pay TV operation, Foxtel, has also been hit by falling... Continue reading at The Guardian

[ The Guardian | 2019-08-09 01:33:05 UTC ]
More news stories like this | News stories tagged with: #rupert murdoch #australian mastheads #huge loss #results released #news corp


DHH agents to hit Liverpool for author pitch event

DHH Literary Agency will host an event in Liverpool allowing aspiring authors to pitch their work direct to its team.  Continue reading at The Bookseller

[ The Bookseller | 2019-08-08 21:14:50 UTC ]
More news stories like this | News stories tagged with: #literary agency


Facebook Joins Initial Lineup at IAB’s NewFronts West

The Interactive Advertising Bureau is putting together the lineup for its second annual Digital Content NewFronts West, the L.A. version of its one-week event held in New York in the spring. So far, the list includes tech giant Facebook, which will make its case for ad dollars for the first time... Continue reading at AdWeek

[ AdWeek | 2019-08-08 15:34:45 UTC ]
More news stories like this | News stories tagged with: #ad dollars #digital content


Campaign to launch diversity charity for children's books kicks off

Non-profit organisation We Need Diverse Books has kicked off its campaign to launch a UK branch to improve diversity and representation in children’s books, as Knights Of co-founder Aimée Felone said the project needs industry-wide support. Continue reading at The Bookseller

[ The Bookseller | 2019-07-30 15:42:06 UTC ]
More news stories like this | News stories tagged with: #diverse books #non-profit organisation


For advertisers, the Emmy halo effect is a thing of the past

Advertisers looking to shill for their products and services within the context of an Emmy Award-winning series are once again more or less out of luck, as premium cable and streaming platforms gobbled up most of this morning’s nominations. Of the dozens of scripted, reality and variety series... Continue reading at Advertising Age

[ Advertising Age | 2019-07-16 19:19:03 UTC ]
More news stories like this | News stories tagged with: #call saul #bbc america #anthony bourdain #cast members #true detective #original shows #limited series #prime video #marvelous mrs #pearson #nielsen