Condé Nast Pitches Diversity to Advertisers at NewFronts

Publishing giant Cond? Nast is committed to championing more diverse voices, executives told potential advertisers today at the company's virtual NewFronts presentation. The event comes two weeks after charges of racist and biased behavior toward former and current employees who were outspoken on social media. "As society is changing, Cond? Nast is changing," said global... Continue reading at 'AdWeek'

[ AdWeek | 2020-06-23 19:36:48 UTC ]
News tagged with: #diverse voices #publishing giant

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How Digital Media Can Stay One Step Ahead of the Diversity Revolution

June 2020's upheaval around racial justice has been at times painful, at times empowering and hopeful, and at times humbling. In the professional sphere, there's not an industry that hasn't felt the impact of the latest iteration of the Black Lives Matter movement. That's why this year's... Continue reading at AdWeek

[ AdWeek | 2020-06-24 21:33:03 UTC ]
More news stories like this | News stories tagged with: #racial justice #latest iteration #digital media


NPR, APM and Vibenomics Make a Play for Audio at NewFronts

At the 2020 Digital Content NewFronts today, three companies presented about the future of audio--a visual sales pitch for an aural medium. National Public Radio and American Public Media's Marketplace each put their radio and podcast hosts front-and-center, selling reliable news and audience... Continue reading at AdWeek

[ AdWeek | 2020-06-24 21:17:51 UTC ]
More news stories like this | News stories tagged with: #aural medium #covid-19 pandemic #digital content


The Wall Street Journal, Barron’s Group Emphasize First-Party Data to Advertisers

In an especially challenging year for print media advertising, The Wall Street Journal and Barron's Group executives spent their NewFronts presentation (virtually) touting their first-party data on consumers, especially the new paying readers who signed up during the pandemic. "There's a lot... Continue reading at AdWeek

[ AdWeek | 2020-06-24 18:42:54 UTC ]
More news stories like this | News stories tagged with: #challenging year #first-party data #paying readers #print media


Barstool Sports CEO on Why Advertisers Shouldn’t Be Scared of the Edgy Platform

Dave Portnoy launched Barstool Sports in 2003 as a print publication about sports gambling and fantasy sports projections. In the later 2000s, it became a company known for raunchy blog posts and throwing paint parties for college students at bars. Fast-forward to 2020, and it's one of the most... Continue reading at AdWeek

[ AdWeek | 2020-06-23 22:10:32 UTC ]
More news stories like this | News stories tagged with: #college students #digital media #print publication


NewFronts Now: Day 2 showcases new generations and shoppable ads

Welcome to Ad Age’s special-edition NewFronts Now newsletter. Check your inbox daily for a roundup of the biggest news, trends, insights and takeaways from IAB’s Digital Content NewFronts. If you're reading this online or in a forwarded email, here's the link to sign up for NewFronts Now.  And... Continue reading at Advertising Age

[ Advertising Age | 2020-06-23 20:11:12 UTC ]
More news stories like this | News stories tagged with: #takeawaysfrom iab #shoppable ads #inbox daily #biggest news #forwarded email #agency executives #digital content


Publishing must 'radically reimagine' its audience, major diversity study says

The UK's first academic study on diversity in trade publishing and fiction has called for the industry to “radically reimagine” its audience and value readers outside the white middle classes. Continue reading at The Bookseller

[ The Bookseller | 2020-06-22 22:54:17 UTC ]
More news stories like this | News stories tagged with: #academic study #trade publishing


NewFronts Now: Day 1 addresses elephants in the room and puts viewers first

Welcome to Ad Age’s special-edition NewFronts Now newsletter. Check your inbox daily for a roundup of the biggest news from IAB’s Digital Content NewFronts and takeaways from the week, along with key trends and insights.  And join Ad Age on Friday at 2 p.m. EDT when we will close out the IAB’s... Continue reading at Advertising Age

[ Advertising Age | 2020-06-22 22:25:58 UTC ]
More news stories like this | News stories tagged with: #inbox daily #biggest news #key trends #agency executives #digital content


Diversity: Macmillan USA Makes Major Changes in Management Approach

To make the company ' more representative of the world around us,' CEO John Sargent writes, Macmillan USA is establishing a new management committee. The post Diversity: Macmillan USA Makes Major Changes in Management Approach appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-06-22 20:55:22 UTC ]
More news stories like this | News stories tagged with: #post diversity #management committee #macmillan


Hulu, Condé Nast, Roku and YouTube Execs on Being Flexible With Marketers During Pandemic

As the delayed 2020 Digital Content NewFronts finally arrive today in their new virtual format, Adweek assembled its annual NewFronts roundtable to discuss this wild year. Several industry execs weighed in on many of the marketplace's biggest issues going into NewFronts, including Jim Keller, vp... Continue reading at AdWeek

[ AdWeek | 2020-06-22 12:41:43 UTC ]
More news stories like this | News stories tagged with: #biggest issues #digital content


Here’s How the IAB’s NewFronts Work

Like so many things this year, the 2020 Digital Content NewFronts are going to look different. The biggest change: how they're produced. Instead of four daily in-person presentations that would have ad buyers, content producers and the media running from location to location across Manhattan,... Continue reading at AdWeek

[ AdWeek | 2020-06-22 11:00:36 UTC ]
More news stories like this | News stories tagged with: #biggest change #ad buyers #content producers #digital content


Ahead of Postponed NewFronts, Industry Leaders Talk Virtual Format, Adapting to Covid-19

Just four months ago, the Interactive Advertising Bureau heralded an overhaul of its annual Digital Content NewFronts slate, which it was calling the "new NewFronts." But the IAB had no idea just how "new" this year's event would become. In mid-March, Covid-19 shut down the industry, and the... Continue reading at AdWeek

[ AdWeek | 2020-06-22 00:00:40 UTC ]
More news stories like this | News stories tagged with: #covid-19 shut #annual event #months ago #digital content


What to Expect From the Virtual NewFronts

It has been a long road for the Interactive Advertising Bureau's 2020 Digital Content NewFronts, which were postponed for two months and underwent a significant presenter overhaul as a result of the Covid-19 pandemic. But at long last, the weeklong virtual event is ready to kick off on Monday.... Continue reading at AdWeek

[ AdWeek | 2020-06-19 12:00:45 UTC ]
More news stories like this | News stories tagged with: #long road #virtual newfronts #covid-19 pandemic #digital content


NewFronts 2020 will be overshadowed by COVID-19 and social unrest

The coronavirus and Black Lives Matter will be the elephants in the virtual room when digital publishers make their pitch to advertisers during the NewFronts next week. Continue reading at Advertising Age

[ Advertising Age | 2020-06-19 09:00:00 UTC ]
More news stories like this | News stories tagged with: #social unrest #digital publishers


Adeola and Wilson-Max to discuss lack of children's publishing diversity

Dapo Adeola will be speaking to Ken Wilson-Max on Instagram Live this week about their experiences as two of just four black British illustrators currently being published in children's books. Continue reading at The Bookseller

[ The Bookseller | 2020-06-15 09:32:54 UTC ]
More news stories like this | News stories tagged with: #dapo adeola #ken wilson-max #instagram live #children's publishing


Lindsay Literary Agency sponsors diversity scholarship for third year

The Lindsay Literary Agency is sponsoring a diversity scholarship for a third year, with the successful applicant getting a place at the Virtual Writers' Weekend. Continue reading at The Bookseller

[ The Bookseller | 2020-06-14 16:16:51 UTC ]
More news stories like this | News stories tagged with: #virtual writers #literary agency


The arts world is facing a fierce reckoning about diversity. But is it too late? | Arwa Mahdawi

A scandal has exposed massive pay disparities in publishing and journalism. But the information may not help muchThe writer Chip Cheek got paid an $800,000 advance for his erotic debut novel, Cape May. Good for him, right? Even he, however, admits he was shocked by the figure. “But I’m more... Continue reading at The Guardian

[ The Guardian | 2020-06-12 09:30:18 UTC ]
More news stories like this | News stories tagged with: #established writers #arwa mahdawi ##publishingpaidme #book advances #white man #past decade #national book award


Changing the story with Hashtag BLAK and The Diverse Book Awards

I am a Black author and publisher in an industry that is dominated by white people. Black Lives Matter is not a hashtag. It is a movement that will carry on until we have seen real change. It is being said time and time again but there is still not enough representation in the publishing... Continue reading at The Bookseller

[ The Bookseller | 2020-06-11 01:22:51 UTC ]
More news stories like this | News stories tagged with: #publishing industry #black author #white people #real change #black person #diverse book


Nationwide Protests Highlight the Need for Greater Diversity in Media

Over the past two days, publishers across the media industry have responded to protests sparked by the killing of George Floyd by issuing statements of solidarity with demonstrators calling for equality before the law and an end to racial injustice. Here's another response they ought to... Continue reading at Folio Magazine

[ Folio Magazine | 2020-06-01 20:07:31 UTC ]
More news stories like this | News stories tagged with: #positive impact #institutional racism #news organizations #editorial teams #good start


IAB Snags HQ Trivia Alum Scott Rogowsky as Host of Virtual NewFronts Week

This year's Digital Content NewFronts will get down to the nitty gritty with former HQ Trivia host Scott Rogowsky, whom the Interactive Advertising Bureau has tapped to serve as the annual event's first-ever virtual emcee. Beginning with the first day of this year's NewFronts, slated to kick off... Continue reading at AdWeek

[ AdWeek | 2020-06-01 14:00:16 UTC ]
More news stories like this | News stories tagged with: #annual event #digital content


Diversion Debuts Nonfiction Podcast Series

Diversion Publishing is launching Diversion Podcasts, a new production unit and podcast studio that will develop and release original nonfiction audio series hosted by veteran nonfiction authors. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-05-19 04:00:00 UTC ]
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