Buzasi at FutureBook: 'chase audiences not revenues'

In the digital age companies should chase audiences rather than revenues, Carla Buzasi, global c.e.o. of WGSN, told the FutureBook conference today (14th November). Speaking about her former role as founding editor of The Huffington Post, Buzasi said: “I didn’t have to think about print [versus digital], but we had a legacy publication and that was desktop. Most people started reading on desktop but over three years we saw a significant shift to tablets and smartphones. Continue reading at 'The Bookseller'

[ The Bookseller | 2014-11-15 00:00:00 UTC ]
News tagged with: #carla buzasi #founding editor #huffington post #significant shift

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Redmayne to give FutureBook keynote

HarperCollins UK chief executive Charlie Redmayne is to give the closing keynote address at the FutureBook Conference this year. Continue reading at The Bookseller

[ The Bookseller | 2015-10-23 00:00:00 UTC ]
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What the FutureBook Awards tell us about publishing

Publishing is more sinned against than sinning. You won’t find it hard to find someone somewhere having a pop at the business of books, pointing out its failings while ignoring its successes. It comes with the territory: that shock of the new and frustration with the traditional. As journalist... Continue reading at The Bookseller

[ The Bookseller | 2015-10-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing industry #futurebook awards


FutureBook shortlists focus on imaginative publishing

Eight book tech companies, 15 digital books, 10 marketing/publicity campaigns, seven platforms and 15 individuals from within the book business will go head to head for the coveted FutureBook Awards. The shortlists display excellence and innovation with the winners announced at the FutureBook... Continue reading at The Bookseller

[ The Bookseller | 2015-10-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book business #winners announced


NYCC 2015: Publishers Chase Growth in Kids', Girls’ Graphic Novels

Led by girl-focused comics, sales of kids' and YA graphic novels continue to grow and publishers used New York Comic Con to launch a spate of new properties targeting girls and young women. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-10-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #graphic novels #young women


FutureBook ho!

In programming this year’s FutureBook Conference (4th December), I’ve had the privilege of discussing publishing’s digital future with numerous people from across the sector. The conversations, all done for the purposes of background, have informed both the direction of the conference and my... Continue reading at The Bookseller

[ The Bookseller | 2015-10-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital future


Announcing the FutureBook Awards' Platform of the Year honour

The FutureBook Awards stand for innovation and achievement They are a reflection of what publishers are working on today but also a foretaste of tomorrow’s publishing. Continue reading at The Bookseller

[ The Bookseller | 2015-10-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #futurebook awards #year honour


Editor’s Picks: 3 Reasons Why Magazine Marketers and Audience Development Pros Need To Be at the Folio: Show

As consumers scatter across an increasingly fractured media landscape, it’s getting harder to attract and keep them, let alone identify them. The post Editor’s Picks: 3 Reasons Why Magazine Marketers and Audience Development Pros Need To Be at the Folio: Show appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-09-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #show appeared


Futurebook Digital Census 2015 launches

The Bookseller has launched its annual tracker of the publishing's industry's transformation, the FutureBook Digital Census. The survey, which annually attracts more than 1,000 responses from across the book business, looks at the patterns of digital sales growth and industry views on subjects... Continue reading at The Bookseller

[ The Bookseller | 2015-09-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #annual tracker #book business #ebook pricing #agency model


New Funding in Hand, Fansite Moviepilot to Chase More Consumers Bearing Data

Facebook-centric entertainment and data firm Moviepilot has attracted a second round of funding worth $16 million, much of which it will spend promoting itself to consumers through branded content."We focus on content marketing when it comes to brand-building," said co-founder Tobias Bauckhage.... Continue reading at Advertising Age

[ Advertising Age | 2015-09-16 00:00:00 UTC ]
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‘War Room’ Filmmakers Hope Their Book Will Inspire Audiences Beyond the Theaters

'War Room' continues to sweep box-office sales, and the film's creators, Alex and Stephen Kendrick, hope to keep up the momentum with their book, 'Battle Plan for Prayer.' Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-09-15 00:00:00 UTC ]
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Thomas, Page and Jurevics to headline FutureBook Conference

Annette Thomas, Stephen Page and Susan Jurevics are the keynote speakers for this year’s FutureBook Conference, the largest digital publishing gathering in Europe. Nigel Roby, chief executive and publisher of The Bookseller, has also unveiled what is to be a week-long sequence of events... Continue reading at The Bookseller

[ The Bookseller | 2015-09-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #annette thomas #stephen page #keynote speakers #futurebook conference #4th december


Five years of FutureBook

The FutureBook Conference has become one of The Bookseller’s leading events. This year we celebrate its fifth birthday, and this has allowed us to both celebrate how it has become an integral part of the book business’ digital transformation and also look to its future. Continue reading at The Bookseller

[ The Bookseller | 2015-09-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #futurebook conference #integral part #book business #digital transformation


EDC Has Record Revenue

Revenue at Educational Development Corp. jumped 205% in August over August 2014, hitting just over $5 million. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-09-04 00:00:00 UTC ]
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Why the Video Network StyleHaul Hired a Veteran Print Executive as Its Revenue Chief

A longtime print magazine sales executive may not be the obvious choice to run ad sales for a digital video network aimed at millennial women. But that's the choice StyleHaul has made with the appointment of former Meredith exec Dick Porter as its cheif revenue officer. He fills a position... Continue reading at Advertising Age

[ Advertising Age | 2015-08-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print magazines #long history


As summer dwindles, print revenues enter a long, cool autumn

One sobering new study suggests print revenues will outgross digital for many years to come – even as newsprint sales steadily declineTwo expert reports – one taking the long view, the other dripping blood on the carpet – define the problems newspapers face as summer fades. The long view comes... Continue reading at The Guardian

[ The Guardian | 2015-08-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media world #tony hall #make plans #digital consumption


How Twitter more than doubled its advertising audience

Twitter has revamped its mobile ad network to target up to 700 million consumers, more than double its own audience of 310 million users. The key to the larger reach is its ability to target lookalike users, ones who share characteristics with its core audience. Today, Twitter introduced new ad... Continue reading at Digiday

[ Digiday | 2015-08-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #larger reach #core audience #ad formats #publishing partners #promoted tweets #targeting capabilities


'Solid' Quarto half-year revenues rise 1%

The chief executive of The Quarto Group, Marcus Leaver, said the company achieved a “solid” set of results in the first half of the year, with revenues rising 1% compared to the same period a year earlier.   For the six months ending 30th June 2015, revenues totalled $66.2m (£42.4m), 1% higher... Continue reading at The Bookseller

[ The Bookseller | 2015-08-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #year earlier #quarto group #marcus leaver #1% higher


Fairfax Media reports a 62.9% drop in full-year profit after 5.3% fall in revenue

Despite a 45% increase in revenue from its Domain real estate advertising, publisher of the Sydney Morning Herald was unable to offset print decline• News Corp sees strong growth in digital real estate services and book publishingFairfax Media has reported a 62.9% drop in full-year profit to... Continue reading at The Guardian

[ The Guardian | 2015-08-13 00:00:00 UTC ]
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Ad Blocking is Eating Up More than $20 Billion in Global Revenues

It's a big problem for the magazine industry and it doesn't show signs of slowing down. The post Ad Blocking is Eating Up More than $20 Billion in Global Revenues appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-08-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad blocking #global revenues #big problem #magazine industry #show signs


Johnston Press claims trading up despite slump in ad revenue

Local newspaper publisher reports operating profits down 4.3% to £27m in first half to 3 July, but digital audience grows by more than 20%Johnston Press has said it has seen an improvement in trading since issuing a warning to investors that sent its shares tumbling last month, although ad... Continue reading at The Guardian

[ The Guardian | 2015-08-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #7% year #profit warning #ad revenue