Buzasi at FutureBook: 'chase audiences not revenues'

In the digital age companies should chase audiences rather than revenues, Carla Buzasi, global c.e.o. of WGSN, told the FutureBook conference today (14th November). Speaking about her former role as founding editor of The Huffington Post, Buzasi said: “I didn’t have to think about print [versus digital], but we had a legacy publication and that was desktop. Most people started reading on desktop but over three years we saw a significant shift to tablets and smartphones. Continue reading at 'The Bookseller'

[ The Bookseller | 2014-11-15 00:00:00 UTC ]
News tagged with: #carla buzasi #founding editor #huffington post #significant shift

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Time Inc.'s Digital Ad Revenue Climbs 12% in Its First Solo Quarter

Second-quarter advertising revenue at Time Inc., the nation's largest magazine publisher, increased 3% compared to the second quarter of 2013, the company said Tuesday in its first quarterly earnings announcement since spinning off from Time Warner in June. Growth was driven partly by a 12%... Continue reading at Advertising Age

[ Advertising Age | 2014-08-05 00:00:00 UTC ]
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Programmatic Trends Depress Digital Ad Revenue at Meredith

Advertising technologies such as real-time bidding and automated auctions are driving digital revenue downward at Meredith Corp.'s National Media Group, which includes the company's magazines like Better Homes & Gardens as well as websites such as AllRecipes.com.Digital ad revenue fell 4% at... Continue reading at Advertising Age

[ Advertising Age | 2014-08-01 00:00:00 UTC ]
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Amazon to Hachette: Lower ebook prices and we won't ask for more of the revenues

Amazon recently extended a public challenge to Hachette, saying that if the publisher will lower ebook prices to $9.99, the company won't ask for a larger share of the revenues. This is the first time Amazon has publicly shared details of the dispute between the two companies. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-07-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #time amazon


Amazon says $9.99 ebooks will boost revenue, including for Hachette

Amazon.com believes that pricing ebooks at US$9.99 will boost sales by over 74 percent as the books are highly price-elastic.If customers would buy 100,000 copies of a particular ebook at $14.99, then they would buy 174,000 copies of the same ebook at $9.99, boosting total revenue to $1.7... Continue reading at PC World

[ PC World | 2014-07-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pricing ebooks #boost revenue #boost sales #post tuesday


“A Wild Murakami Chase” Continues with Kafka on the Shore!

Publishing Perspectives' online book club covering the works of Haruki Murakami starts "Kafka on the Shore," perhaps the Japanese author's most beloved novel. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-07-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #japanese author


Will a new editor find an audience for his 'religiously digital' newspaper?

In pre-Kindle days I once weighed myself down with more than dozen books after spending half a day in Powell's "city of books" in Portland, Oregon.People still enjoy cruising the miles of shelves in that wonderful monument to the era of print. By contrast, readers have been deserting the print... Continue reading at The Guardian

[ The Guardian | 2014-07-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #dozen books #print version #spending half


Audio innovation wins FutureBook Hack prize

The UK publishing industry’s first hackathon resulted in a host of fresh ideas in the... Continue reading at The Bookseller

[ The Bookseller | 2014-06-19 00:00:00 UTC ]
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FutureBook Hack: "You can make the world a better place"

Hackers at the first ever FutureBook Hack need to come up with ideas that will work in the real... Continue reading at The Bookseller

[ The Bookseller | 2014-06-14 00:00:00 UTC ]
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FutureBook Hack: Live Blog

Five challenges, 30 hours, 100 developers, programmers and entrepreneurs – this weekend... Continue reading at The Bookseller

[ The Bookseller | 2014-06-13 00:00:00 UTC ]
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FutureBook Hack to tackle trade challenges

The first FutureBook Hack will take place this weekend, with programmers, developers and... Continue reading at The Bookseller

[ The Bookseller | 2014-06-13 00:00:00 UTC ]
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Industry gears up for first FutureBook Hack

Reinventing audio, re-mixing children's books, the challenge of content curation, and mining... Continue reading at The Bookseller

[ The Bookseller | 2014-06-06 00:00:00 UTC ]
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Digital Publishing and the Art of Achieving Audience Loyalty

Newspaper and magazine publishers have always been rather more than pure media companies. Look back a hundred years and you’ll find a multiplicity of reader promotions and clubs designed to keep readers loyal. Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-06-05 00:00:00 UTC ]
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Native Ad Revenue May Be One Click Away With ‘Selfies’

Community news publishers everywhere are searching hard for new revenue. But who knew that dollars might be staring them virtually  in the face?   Broadstreet, which provides ad services to news publishers, is offering a new ad unit c ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-06-02 00:00:00 UTC ]
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Buyer's Guide: The Growing Importance of Audience Data Tracking

By Denis Wilson This article is from the  Publishing Executive  Buyer's Guide   which is a publisher's reference on emerging technology in the media industry. You can find other Buyer's Guide Sections here: ... Continue reading at Publishing Executive

[ Publishing Executive | 2014-06-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #guide sections #growing importance #denis wilson #emerging technology #media industry #digital publishing


Buyer's Guide: Diversifying Revenue with Video, Webinars, and Events

By John Parsons This article is from the  Publishing Executive  Buyer's Guide   which is a publisher's reference on emerging technology in the media industry. You can find other Buyer's Guide Sections here: ... Continue reading at Publishing Executive

[ Publishing Executive | 2014-06-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #guide sections #emerging technology #media industry #digital publishing


Field & Stream Cover Brings In a New Audience

  Like a lot of covers Field & Stream has put out over the last 119 years, the May issue of the magazine shows a camo-clad hunter, bow in hand, looking ready to prowl off into the wilderness. Continue reading at Folio Magazine

[ Folio Magazine | 2014-05-28 00:00:00 UTC ]
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iBooks Bestsellers: Patterson Chases Green

James Patterson's "Unlucky 13," out May 5, hit the list at #2 for the week ended May 12. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-13 00:00:00 UTC ]
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Harlequin posts drop in Q1 revenues

Harlequin has posted a drop in revenues and earnings in the first quarter of 2014. Parent... Continue reading at The Bookseller

[ The Bookseller | 2014-05-07 00:00:00 UTC ]
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Third quarter revenue drop for Haynes

A small frontlist and weak sales for its automotive manuals led to a revenue shortfall of 27% for... Continue reading at The Bookseller

[ The Bookseller | 2014-04-17 00:00:00 UTC ]
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For Star Tribune, Diverse Revenue a Mantra

It’s nice to see newspaper publishers working their way out of the existential doldrums. If there was one overall takeaway from last week’s mediaXchange, the Newspaper Association of America’s confab in Denver, it wa ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-03-26 00:00:00 UTC ]
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