Buzasi at FutureBook: 'chase audiences not revenues'

In the digital age companies should chase audiences rather than revenues, Carla Buzasi, global c.e.o. of WGSN, told the FutureBook conference today (14th November). Speaking about her former role as founding editor of The Huffington Post, Buzasi said: “I didn’t have to think about print [versus digital], but we had a legacy publication and that was desktop. Most people started reading on desktop but over three years we saw a significant shift to tablets and smartphones. Continue reading at 'The Bookseller'

[ The Bookseller | 2014-11-15 00:00:00 UTC ]
News tagged with: #carla buzasi #founding editor #huffington post #significant shift

Other Publishing stories related to: 'Buzasi at FutureBook: 'chase audiences not revenues''

What Marketers Should Know About Buying Publishers' Custom Audiences

When print was thriving, advertisers would simply use brands as a proxy for the audience they wanted to reach. Want moms? Buy People magazine. Now marketers know more about their targets, have better tools to find them and more ways to reach them. And traditional publishers stood by as... Continue reading at Advertising Age

[ Advertising Age | 2014-03-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #things publishers #ad networks #fighting back #media agencies #playing field

BAM 2013 Revenue Drops 5.5% to $470M

Despite improved performance in the fourth quarter, bookselling chain Books-A-Million reported a 5.5% decline in revenue to $470.2 million for the 52-week period ended February 1, 2014, down from the $498.4 million reported for the previous fiscal year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fourth quarter #5% decline

Scholastic revenues fall in third quarter

Scholastic's revenues fell 1.3% in the third quarter for fiscal year 2014 to $373.5m but... Continue reading at The Bookseller

[ The Bookseller | 2014-03-20 00:00:00 UTC ]
More news stories like this |

Netflix and Spotify help drive UK home entertainment revenues to £5.3bn

New figures show that three-fifths of Britain's video, video games and music sales are now derived from the internetGrowing demand for streaming services such as Netflix and Spotify helped the UK home entertainment sector increase its revenues in 2013 for the first time in five years to £5.3bn,... Continue reading at The Guardian

[ The Guardian | 2014-03-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #physical formats

UK mobile advertising set to overtake newspaper ad revenue in 2014

New eMarketer research forecasts mobile ad spend to top £2bn this year, and for total digital media to reach £9bn by 2017UK mobile advertising spend is forecast to top £2bn and overtake newspaper ad revenue for the first time in 2014, according to new research.Total digital media advertising... Continue reading at The Guardian

[ The Guardian | 2014-03-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #advertising spend #steepest drop #market share

Digital publishers chase video with mixed results

Text-based Web publishers like Business Insider and Vox Media are trying their hands at video. But some are doing a better job of it than others. The post Digital publishers chase video with mixed results appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-03-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mixed results #business insider #vox media

Rebelmouse Hires Michael Hess as First Chief Revenue Officer

Rebelmouse has tapped Michael Hess as its first chief revenue officer, the latest step in the company's effort to broaden its pitch to marketers.Mr. Hess comes to Rebelmouse after less than a year at Greek mobile marketing firm Velti, which had sought to build a mobile ad network. Prior to... Continue reading at Advertising Age

[ Advertising Age | 2014-03-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #brand marketers #latest step #sales team

Guardian digital revenues hit £70m

Publisher of the Guardian and Observer to announce 25% rise in revenues in year to end of March 2014The Guardian is expected to report an increase in digital revenues of more than a quarter to almost £70m in the last year, as the future of its national newspaper titles is secured for the... Continue reading at The Guardian

[ The Guardian | 2014-03-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online apps #continuing popularity #majority stake #significant investment

Quarto Reports $176M in 2013 Revenues

U.K. illustrated book publisher the Quarto Group reported revenue of $176.3 million for 2013, a slight decline from the $180.9 million reported in 2012. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-02-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #slight decline

Barnes & Noble Q3 Revenues Decline 10.3%

Barnes & Noble reports that consolidated revenue for the third quarter of fiscal 2014 decreased 10.3% to $2 billion from the same period in the previous fiscal year. Third quarter EBITDA increased from $59 million a year ago to $173 million. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-02-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #$2 billion

HPS Revenues Up 50% for 2013

Hanover Publisher Services, a small press distribution unit operated by Steerforth Press, had a big year in 2013 reporting revenue rising 50%. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-02-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #steerforth press #big year

Google's New Real-Time Audience Measurement Is a Brand Play

Google announced a new partnership with comScore today that it said will improve its ability to tell brand marketers about their digital campaigns. Google touted a new measurement tool—available to DoubleClick advertisers and publishers—that will deliver real-time data about who is seeing ads... Continue reading at AdWeek

[ AdWeek | 2014-02-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #palm springs #ad business #neal mohan #press release

News Corp reports 4% revenue drop

Rupert Murdoch’s publishing arm, which owns Wall Street Journal and the Times, blames ‘challenging advertising market’Dominic Rushe Continue reading at The Guardian

[ The Guardian | 2014-02-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #rupert murdoch #publishing arm

Mail Online fuels DMGT ad revenue rise

Daily Mail publisher reports that website's ad revenues increased by 48% to £14m in the final three months of 2013Mail Online's ad revenues increased by almost 50% to £14m in the final three months of last year, more than offsetting a fall in print advertising to keep the Daily Mail titles in... Continue reading at The Guardian

[ The Guardian | 2014-02-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sales decline #partially offset #dmg media #solid performance

Time Inc. Ad Revenue Grows, but Only Because It Bought AmEx Publishing

Time Warner, the media company that owns HBO and the Warner Bros. film studio as well as Time Inc. for a few more months, surpassed analysts' estimates for both fourth-quarter revenue and profit in results reported on Wednesday.Excluding some items, earnings were $1.17 a share, the New... Continue reading at Advertising Age

[ Advertising Age | 2014-02-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #warner bros #film studio #york-based company #data compiled #pay-tv providers #fourth quarter

Bertelsmann revenues rise in 2013

Penguin Random House’s parent company Bertelsmann has announced preliminary figures for... Continue reading at The Bookseller

[ The Bookseller | 2014-01-31 00:00:00 UTC ]
More news stories like this |

Time Inc. Candidates for Chief Revenue Officer Include Two Insiders

After casting a wide net in its search for a chief revenue officer, Time Inc. has narrowed the field to candidates including two current executives: Jed Hartman, group publisher of news and business, and Mark Ford, exec VP-president of the sports group, according to people familiar with the... Continue reading at Advertising Age

[ Advertising Age | 2014-01-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sports group #people familiar #money magazines #sports illustrated

Time Inc. Eyes Candidates for Chief Revenue Officer, Mulls Cost-Cutting Options

You might think December would be the calm before the storm at Time Inc., which is, to say the least, expecting an eventful 2014. But CEO Joe Ripp is busy this month too.The company, which publishes magazines including People and Sports Illustrated, is slated to spin off from parent Time Warner... Continue reading at Advertising Age

[ Advertising Age | 2013-12-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #people familiar #sports illustrated #recently interviewed