Buzasi at FutureBook: 'chase audiences not revenues'

In the digital age companies should chase audiences rather than revenues, Carla Buzasi, global c.e.o. of WGSN, told the FutureBook conference today (14th November). Speaking about her former role as founding editor of The Huffington Post, Buzasi said: “I didn’t have to think about print [versus digital], but we had a legacy publication and that was desktop. Most people started reading on desktop but over three years we saw a significant shift to tablets and smartphones. Continue reading at 'The Bookseller'

[ The Bookseller | 2014-11-15 00:00:00 UTC ]
News tagged with: #carla buzasi #founding editor #huffington post #significant shift

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Page wins at FutureBook Innovation Awards

Stephen Page, Faber c.e.o., has been named as the most inspiring digital publishing person at... Continue reading at The Bookseller

[ The Bookseller | 2012-12-03 00:00:00 UTC ]
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Publishers in 'dream' position, FutureBook hears

Publishers have "done a lot right" and are standing in a much stronger position in the... Continue reading at The Bookseller

[ The Bookseller | 2012-12-03 00:00:00 UTC ]
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Assets That Earn: Revenue-Generating Content

It’s been a year since Steve Jobs passed away, and yet it’s still easy to be reminded of his legacy in the publishing industry. It’s omnipresent in the equipment used to create content, especially the operating system th ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-11-13 00:00:00 UTC ]
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Strong showing for FutureBook Innovation awards

Penguin, HarperCollins, Profile, Bardowl and The History Press have been shortlisted for a... Continue reading at The Bookseller

[ The Bookseller | 2012-10-30 00:00:00 UTC ]
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Ad revenue falls again at The New York Times Co.

Ad revenue at The New York Times Co. declined 8.9% in the third quarter from the quarter a year earlier as print ad revenue dropped 10.9% and digital ad revenue slipped 2.2%, the company said today. Circulation revenue, however, increased 7.4% on the strength of growing digital subscriptions and... Continue reading at Crains New York

[ Crains New York | 2012-10-25 00:00:00 UTC ]
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Fifty Shades drives record revenues and profits for Random

The "spectacular" publishing success of the Fifty Shades trilogy has driven record half... Continue reading at The Bookseller

[ The Bookseller | 2012-08-31 00:00:00 UTC ]
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Barnsley: digital 50% of revenue in 18 months

HarperCollins UK c.e.o. Victoria Barnsley has predicted that half her company’s revenue... Continue reading at The Bookseller

[ The Bookseller | 2012-08-28 00:00:00 UTC ]
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E-book revenue up 250% at HarperCollins UK

HarperCollins UK has described its annual performance as "strong", despite the... Continue reading at The Bookseller

[ The Bookseller | 2012-08-09 00:00:00 UTC ]
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Bertrams grows revenue 32.5%

Bertrams like-for-like revenue has risen 4.3% in the last three quarters as its total sales... Continue reading at The Bookseller

[ The Bookseller | 2012-07-10 00:00:00 UTC ]
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'Include readers in creative process', FutureBook hears

Publishers should let the reader into the creative process and look to incubate start-ups in... Continue reading at The Bookseller

[ The Bookseller | 2012-07-06 00:00:00 UTC ]
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Steep rise in digital revenues at CUP

Cambridge University Press has seen its digital revenues rise 70% over the past year to account... Continue reading at The Bookseller

[ The Bookseller | 2012-06-29 00:00:00 UTC ]
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'What comes next' revealed at Futurebook workshop

Awesome founder Jeff Norton; Sarah Ellis, digital producer of the Royal Shakespeare Company; and... Continue reading at The Bookseller

[ The Bookseller | 2012-06-26 00:00:00 UTC ]
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US: 'E-book revenue outstrips hardbacks in first quarter'

Further evidence of the rise of digital and the decline of print comes from the US where,... Continue reading at The Bookseller

[ The Bookseller | 2012-06-18 00:00:00 UTC ]
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Driving New Revenue Through Telemarketing

B-to-b publishers are going to market with more products than ever—including their own and those of their clients. The advantage they offer, of course, is a narrow, targeted audience. The challenge they face is to avoid tapping out that audience, or allowing their marketing messages to get lost... Continue reading at Folio Magazine

[ Folio Magazine | 2012-06-04 00:00:00 UTC ]
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MJ chases erotica market

Hot on the heels of Cornerstone’s Fifty Shades of Grey, Penguin’s Michael Joseph has... Continue reading at The Bookseller

[ The Bookseller | 2012-06-01 00:00:00 UTC ]
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Reddit Drops the Filter and Draws Audiences

In the digital age, Reddit’s AMA (Ask Me Anything) forum has quickly become a highly sought after destination on press junkets and book tours. The unmoderated, crowdsourced Q&A format has attracted huge names like Louis C.K., Stephen Colbert, Rep. Darrell Issa (R.-Calif.) and even Nobel... Continue reading at AdWeek

[ AdWeek | 2012-05-29 00:00:00 UTC ]
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ABC, GfK MRI Step Up Audience Measurement Efforts

The magazine industry now has more avenues when it comes to quantifying its total reach—both the Audit Bureau of Circulations, and media research company GfK MRI, have introduced new tools for publishers that can help provide a clearer picture of who readers are, and how many of them exist.  Continue reading at Folio Magazine

[ Folio Magazine | 2012-05-22 00:00:00 UTC ]
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New York books find foreign audience

TV shows and Hollywood blockbusters aren't America's only cultural exports. The book industry is also expanding overseas, according to a report released Friday by the Association of American Publishers that looks at book exports for the first time. Exports by U.S. publishers, which are dominated... Continue reading at Crains New York

[ Crains New York | 2012-05-19 00:00:00 UTC ]
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HC UK revenues up 'over 5%' in first quarter

HarperCollins UK saw revenues up over 5% year-on-year for the first quarter of 2012, c.e.o.... Continue reading at The Bookseller

[ The Bookseller | 2012-05-10 00:00:00 UTC ]
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Bertelsmann reports revenue, profit rise

Random House parent company Bertelsmann has reported an increase in revenues in its first quarter... Continue reading at The Bookseller

[ The Bookseller | 2012-05-09 00:00:00 UTC ]
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