Amazon says $9.99 ebooks will boost revenue, including for Hachette

Amazon.com believes that pricing ebooks at US$9.99 will boost sales by over 74 percent as the books are highly price-elastic.If customers would buy 100,000 copies of a particular ebook at $14.99, then they would buy 174,000 copies of the same ebook at $9.99, boosting total revenue to $1.7 million from about $1.5 million if the book is sold at $14.99, Amazon said in a post Tuesday.The company said its estimates of the price-elasticity of ebooks were based on repeated measurements across many titles.To read this article in full or to leave a comment, please click here Continue reading at 'PC World'

[ PC World | 2014-07-30 00:00:00 UTC ]

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German publisher Axel Springer says journalists could be replaced by AI

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[ The Guardian | 2023-03-01 01:23:51 UTC ]
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