Buzasi at FutureBook: 'chase audiences not revenues'

In the digital age companies should chase audiences rather than revenues, Carla Buzasi, global c.e.o. of WGSN, told the FutureBook conference today (14th November). Speaking about her former role as founding editor of The Huffington Post, Buzasi said: “I didn’t have to think about print [versus digital], but we had a legacy publication and that was desktop. Most people started reading on desktop but over three years we saw a significant shift to tablets and smartphones. Continue reading at 'The Bookseller'

[ The Bookseller | 2014-11-15 00:00:00 UTC ]
News tagged with: #carla buzasi #founding editor #huffington post #significant shift

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Bloomsbury's revenues grow 19% in first half

Bloomsbury’s total revenues were up 19% to £62.7m for the six months ending 31st August 2016, which is “in line with management’s expectations”, though the company expects sales to be “significantly second-half weighted” due to Christmas sales and October being the "peak period" for academic... Continue reading at The Bookseller

[ The Bookseller | 2016-10-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #total revenues #christmas sales


Massive Cyberattacks Dramatically Hurt Revenues for All Kinds of Internet Players

Heather Daniels owns a small business, Lyon's Prints, that she has run primarily on Etsy since 2014. Etsy was among the websites that fell victim to three waves of cyberattacks that lasted hours and rocked the web on Friday, also affecting Twitter, Pinterest, The New York Times, The Boston... Continue reading at AdWeek

[ AdWeek | 2016-10-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #good pr #people realize #ddos—attack


FutureBook Awards shortlists unveiled

More than 40 companies, individuals and products have been shortlisted across eight different categories at this year's FutureBook Awards. Continue reading at The Bookseller

[ The Bookseller | 2016-10-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #futurebook awards


Full programme released ahead of FutureBook 2016

The full programme for this year’s FutureBook Conference has been revealed, including speakers ranging from Hachette UK c.e.o. Tim Hely Hutchinson, Mendeley founder Jan Reichelt, Storytel’s Jonas Tellander, Bonnier AB’s chief digital and technology officer Anki Ahrnell and Neon Play founder Oli... Continue reading at The Bookseller

[ The Bookseller | 2016-10-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #futurebook conference #full programme #hachette uk #bonnier ab #chief digital #james whatley #ogilvy mather #harpercollins uk #eva appelbaum


Current Affairs Drive the Mission (and Revenue) at Haymarket Books

Though Haymarket has always been a mission-driven press, its focus on books on hot-button topics written by prominent authors has proven to be strong revenue generator. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-10-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #haymarket books #prominent authors


How The Sun uses Facebook to build audience, since dropping its paywall

The Sun has been aggressively scaling its audience since it dropped its paywall last November. And coming from a place of zero search equity, Facebook has been the platform that's helped the publisher scale its audience fast. And it has clearly worked: The Sun has 20 million monthly visitors,... Continue reading at Digiday

[ Digiday | 2016-10-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mail online


How Billboard and The Hollywood Reporter use paid traffic to win the audience race

Top digital publishers are turning to paid traffic acquisition to monetize their content. Learn how outlets like Billboard and The Hollywood Reporter have used a paid traffic strategy to grow their audience, drive subscriptions, and distribute branded content. Sponsored content by Keywee. The... Continue reading at Digiday

[ Digiday | 2016-10-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sponsored content #hollywood reporter #drive subscriptions


How core audiences became the Holy Grail of publishing

Top digital publishers are turning to paid traffic acquisition to monetize their content. Learn how outlets like Billboard and The Hollywood Reporter have used a paid traffic strategy to grow their audience, drive subscriptions, and distribute branded content. Sponsored content by Keywee. The... Continue reading at Digiday

[ Digiday | 2016-10-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sponsored content #publishing appeared #holy grail #hollywood reporter #drive subscriptions


With an Audience in Hand, Meredith Launches a Newsstand Magazine

"Fixer Upper" stars Joanna and Chip Gaines release The Magnolia Journal today. The post With an Audience in Hand, Meredith Launches a Newsstand Magazine appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-10-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fixer upper


FutureBook 2016 keynote speakers announced

The four keynote speakers who will headline The Bookseller’s digital publishing conference FutureBook have been announced as author Andrew Keen, Ogilvy & Mather’s James Whatley, Bonnier AB’s chief digital and technology officer Anki Ahrnell, and Eva Appelbaum, partner at Digital Talent @ Work. Continue reading at The Bookseller

[ The Bookseller | 2016-10-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #keynote speakers #ogilvy mather #james whatley #bonnier ab #chief digital #eva appelbaum


Gardners' annual revenue up 8.5%

Book wholesaler Gardners saw revenue grow 8.5% in the year to the end of February 2016, with profit also up. Continue reading at The Bookseller

[ The Bookseller | 2016-09-28 00:00:00 UTC ]
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Cursed Child boosts Scholastic Corp revenues

Sales of Harry Potter and the Cursed Child has given US-based Scholastic Corp a huge boost, as the company has today posted a first quarter revenue increase of 48%. Continue reading at The Bookseller

[ The Bookseller | 2016-09-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #harry potter #cursed child #huge boost


FutureBook Digital Census 2016 launches

The Bookseller has launched its annual tracker of the publishing industry's transformation, the FutureBook Digital Census. Continue reading at The Bookseller

[ The Bookseller | 2016-09-20 00:00:00 UTC ]
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Call for Nominations: FutureBook’s Digital Achiever of the Year

The winners in this year's Bookseller FutureBook Awards will be announced December 2 at the conference. Frankfurt Book Fair again is sponsoring this special honor for digital achievement. The post Call for Nominations: FutureBook’s Digital Achiever of the Year appeared first on Publishing... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-09-19 00:00:00 UTC ]
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Revenue up 5% at Edinburgh University Press

Edinburgh University Press has reported a revenue rise of 5% in the year to end July, to "over £2.9m". Continue reading at The Bookseller

[ The Bookseller | 2016-09-15 00:00:00 UTC ]
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Authoring an audience

Bobby Nayyar on how authors have to build audiences if they want their books to succeed. Continue reading at The Bookseller

[ The Bookseller | 2016-09-06 00:00:00 UTC ]
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Dohle: PRH digital sales on 'positive path' following revenue decline

Overall digital sales at Penguin Random House are on a “positive path forward,” the company’s global c.e.o Markus Dohle has said in a letter to staff, despite the company’s first half results showing a decline due to lower ebook sales. Continue reading at The Bookseller

[ The Bookseller | 2016-09-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #markus dohle #revenue decline #digital sales


PRH first-half revenue hit by ebook decline

Global revenues at Penguin Random House fell 10.7% year-on-year in the first half of 2015 due to lower ebook sales. Continue reading at The Bookseller

[ The Bookseller | 2016-09-01 00:00:00 UTC ]
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Devotionals Find an Expanded Audience

Devotionals—short readings intended to strengthen readers' faith—have grown increasingly important to Christian publishers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-08-26 00:00:00 UTC ]
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Hanley Wood Launches BrandGen Audience Extension Program

The real estate and construction industry publisher aims to provide advertisers with audiences both in and outside its network of websites. The post Hanley Wood Launches BrandGen Audience Extension Program appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-08-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #real estate #provide advertisers