Buzasi at FutureBook: 'chase audiences not revenues'

In the digital age companies should chase audiences rather than revenues, Carla Buzasi, global c.e.o. of WGSN, told the FutureBook conference today (14th November). Speaking about her former role as founding editor of The Huffington Post, Buzasi said: “I didn’t have to think about print [versus digital], but we had a legacy publication and that was desktop. Most people started reading on desktop but over three years we saw a significant shift to tablets and smartphones. Continue reading at 'The Bookseller'

[ The Bookseller | 2014-11-15 00:00:00 UTC ]
News tagged with: #carla buzasi #founding editor #huffington post #significant shift

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BookCon Looks to Broaden Audience

Since its inception in 2014, BookCon has mainly drawn women in the 18 to 30-year-old age bracket, but organizer ReedPop is adding more programming for the 2018 event to attract readers interested in literary fiction, mystery/thriller, sci fi/fantasy and romance. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-12-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #organizer reedpop #literary fiction


At FutureBook 2017: Looking for More Volume in Audiobooks, Proving Impact in EdTech

Two tracks of programming at London's FutureBook conference held distinct messages for attendees, players from audiobooks and edtech talking 'efficacy.'  The post At FutureBook 2017: Looking for More Volume in Audiobooks, Proving Impact in EdTech appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-12-04 00:00:00 UTC ]
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'Reach out to ignored readers', FutureBook panel urges

Publishers can't afford to be complacent if they are to help authors get more of their books into the hands of readers, agreed a panel of industry voices on how to navigate a "distracted world".  Continue reading at The Bookseller

[ The Bookseller | 2017-12-02 00:00:00 UTC ]
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Bolinda's Herrmann named FutureBook Leader of the Year

Rebecca Herrmann, founder and co-c.e.o. of Bolinda, has been named FutureBook Leader of the Year. Continue reading at The Bookseller

[ The Bookseller | 2017-12-02 00:00:00 UTC ]
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Unimpressed with revenue, publishers want to sell their own ads on Facebook video shows

Facebook needs to loosen its grip on Watch show sponsorships and mid-roll inventory, publishers say. The post Unimpressed with revenue, publishers want to sell their own ads on Facebook video shows appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-12-01 00:00:00 UTC ]
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FutureBook’s 2017 Triple Threat: Big Asks and Diverse Voices

Leading questions and an extensive three-tracked structure frame the programming of this year's FutureBook conference from The Bookseller team in London. The post FutureBook’s 2017 Triple Threat: Big Asks and Diverse Voices appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-11-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #futurebook conference #diverse voices


BuzzFeed is laying off 100 workers, 8% of its U.S. employees, after missing revenue target

Digital media company BuzzFeed said it is laying off 8% of its U.S. employees, or 100 workers, as it changes its business model in a bid to boost revenue. It's also cutting an unspecified number of jobs in Britain. The company has 1,700 employees worldwide. A spokeswoman for New York-based... Continue reading at Los Angeles Times

[ Los Angeles Times | 2017-11-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #business model #boost revenue #unspecified number


Dr Sue Black to present FutureBook Awards

Dr Sue Black is to present the FutureBook Awards at this year’s FutureBook Conference, to be held on 1st December in London. Continue reading at The Bookseller

[ The Bookseller | 2017-11-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #futurebook awards #futurebook conference #1st december


Digiday Research: European publishers are less reliant on their owned sites for video revenue than U.S. counterparts

European publishers are less likely than U.S. publishers to make most of their digital video revenues from their owned and operated sites. The post Digiday Research: European publishers are less reliant on their owned sites for video revenue than U.S. counterparts appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-11-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digiday research #owned sites #european publishers #video revenue


HarperCollins global revenues rise $12m in first quarter

Worldwide revenues at HarperCollins have grown by $12m (£9.13m) to $401m (£305.24m) for the first quarter of 2017, with digital sales increasing 6% due to growth in audiobook sales. Continue reading at The Bookseller

[ The Bookseller | 2017-11-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #audiobook sales


Digiday Research: 3 percent of European publishers believe Snapchat offers the best revenue returns

European publishers are building audiences on Snapchat, but they think it offers the worst revenue return among major video players. The post Digiday Research: 3 percent of European publishers believe Snapchat offers the best revenue returns appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-11-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digiday research #european publishers


Mostly Lit brings live show to FutureBook

Alex Reads, Rai, and Derek Owusu, the creators of the books and pop-culture podcast Mostly Lit, are to bring their live show to the FutureBook Conference. Continue reading at The Bookseller

[ The Bookseller | 2017-11-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #futurebook conference #alex reads #pop-culture podcast #live show


In the hunt for consumer revenue, publishers are hiring e-commerce marketing veterans

The New York Times, Conde Nast and Time Inc. have hired talent from e-commerce and retail companies for their consumer marketing skills. The post In the hunt for consumer revenue, publishers are hiring e-commerce marketing veterans appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-11-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #consumer revenue #conde nast


Why Publishers Need to Focus on Audience and Brand as They Step Up Their Video Efforts

The pivot to video came upon the publishing world with a force still being grappled with, even as the video environment continues to evolve. During a panel discussion on the subject during Adweek's first Elevate summit today, Vox general manager Andrew Golis described the experience as "moving... Continue reading at AdWeek

[ AdWeek | 2017-11-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing world #panel discussion


Bloomsbury's first half revenues soar 15%

The Bloomsbury Group’s revenues soared by 15% to £72.1m for the first six months of its financial year, helped by J K Rowling’s Harry Potter books which boosted sales in the publisher’s children’s division by 33%. Continue reading at The Bookseller

[ The Bookseller | 2017-10-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bloomsbury group #financial year #boosted sales


Google aims to share revenue with news publishers

Google isn't kidding around when it says it wants to make amends with subscription-based news outlets. The search giant's head of news, Richard Gingras, told the Financial Times that the plan is to share revenues with publishers who take advantage o... Continue reading at Engadget

[ Engadget | 2017-10-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #news publishers #google aims #share revenue #search giant #richard gingras


Full programme for FutureBook launched

More than 50 speakers from across the publishing, retail and entertainment industries will address delegates at December’s FutureBook Conference.  Continue reading at The Bookseller

[ The Bookseller | 2017-10-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #full programme #entertainment industries #futurebook conference


FutureBook Award Shortlists Reflect Diversity in Publishing Innovation

Drawn from an 'eclectic mix of innovation' and from 10 countries, the 2017 FutureBook Award shortlists showcase work in traditional and startup publishing. The post FutureBook Award Shortlists Reflect Diversity in Publishing Innovation appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-10-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing innovation #eclectic mix


Book revenue drops 4% at W H Smith

W H Smith has reported a 2% rise in revenue and a 7% rise in pre-tax profits for the year to end August 2017. However its book business saw a like-for-like revenue drop of 4% on the previous year. Continue reading at The Bookseller

[ The Bookseller | 2017-10-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #revenue drop #pre-tax profits #book business


PRH UK leads FutureBook Awards pack

More than 40 people, platforms and products have been shortlisted for this year’s coveted FutureBook Awards, with the winners to be announced at the FutureBook Conference on 1st December. Continue reading at The Bookseller

[ The Bookseller | 2017-10-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #futurebook conference #1st december