Buzasi at FutureBook: 'chase audiences not revenues'

In the digital age companies should chase audiences rather than revenues, Carla Buzasi, global c.e.o. of WGSN, told the FutureBook conference today (14th November). Speaking about her former role as founding editor of The Huffington Post, Buzasi said: “I didn’t have to think about print [versus digital], but we had a legacy publication and that was desktop. Most people started reading on desktop but over three years we saw a significant shift to tablets and smartphones. Continue reading at 'The Bookseller'

[ The Bookseller | 2014-11-15 00:00:00 UTC ]
News tagged with: #carla buzasi #founding editor #huffington post #significant shift

Other Publishing stories related to: 'Buzasi at FutureBook: 'chase audiences not revenues''


French publisher Liberation now gets half of mobile ad revenue from Facebook Instant Articles

Over half of Liberation's mobile revenue comes from Facebook Instant Articles, which accounts for 10 percent of its mobile pageviews. The post French publisher Liberation now gets half of mobile ad revenue from Facebook Instant Articles appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-10-04 00:00:00 UTC ]
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Restivo-Alessi, Lloyd and Sharabi join FutureBook Conference speakers

Chantal Restivo-Alessi, chief digital officer and executive vice-president, international, at HarperCollins Publishers, is to give the closing morning keynote at this year’s FutureBook Conference. Continue reading at The Bookseller

[ The Bookseller | 2017-09-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #chantal restivo-alessi #executive vice-president #harpercollins publishers #futurebook conference


PRH revenues stable in first half

Penguin Random House’s revenues in the first half of 2017 have remained stable at €1.5bn (£1.38bn), building marginally on 2016's first-half revenue by 1.1% year-on-year, its parent Bertelsmann has reported. Continue reading at The Bookseller

[ The Bookseller | 2017-09-01 00:00:00 UTC ]
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Print and audio book sales boost S&S revenue

Sales at Simon & Schuster grew 10% in the second quarter of 2017, hitting $206 million (£158m). Continue reading at The Bookseller

[ The Bookseller | 2017-08-09 00:00:00 UTC ]
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Indigo's Revenue Rises 6.8% in Q1 of Fiscal 2018

Indigo Books & Music got off to a strong start to fiscal 2018, posting a 6.8% sales gain in the first quarter ended July 1, 2017. The company cut its loss to C$5.3 million, from C$9 million in last year's first period. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-08-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #$9 million #strong start


US publishers' revenues leap 4.9% in first quarter

US book publishing revenues have risen 4.9% for the first quarter of 2017 following higher sales in Adult books and higher education course materials, the Association of American Publishers (AAP) has reported. Continue reading at The Bookseller

[ The Bookseller | 2017-08-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #higher sales #adult books #higher education


Publishers on Facebook Audience Network Can Now Set CPM Targets

Publishers using Facebook Audience Network now have far more control over bidding on their ad placements. Product marketing manager, publisher solutions Amelia Zins introduced CPM Targets (cost per thousand impressions) in a blog post, saying that rather than using price floors to set the... Continue reading at AdWeek

[ AdWeek | 2017-08-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad placements #thousand impressions


Profit and revenue rise in Elsevier's first half

Publisher Elsevier saw revenue up 11% in the first half of 2017, to £1,171m, although underlying growth was a more modest 2%. Continue reading at The Bookseller

[ The Bookseller | 2017-07-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #revenue rise #publisher elsevier #underlying growth


Bloomsbury revenue up 19% in first quarter

Total revenues at Bloomsbury were up 19% year-on-year for the three months ending 31st May 2017. Continue reading at The Bookseller

[ The Bookseller | 2017-07-19 00:00:00 UTC ]
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Audience Engagement and Reading Promotion: Aldus’ New Report on European Book Fairs

From a city-wide book exchange in Latvia to a ‘New Writers Festival’ in Greece, European book fairs have a wide array of approaches to promoting reading, revealed in an Aldus report. By Porter Anderson, Editor-in-Chief | @Porter_Anderson ‘Not the Normal Book Presentation Routine’ ollowing the... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-07-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #audience engagement #reading promotion #wide array #porter anderson #editor-in-chief @porter_anderson


Facebook Audience Network Added a Rewarded Video Option for Game Publishers

Facebook Wednesday introduced an ad format for its Facebook Audience Network mobile ad network designed specifically for game publishers. The social network said in a blog post that McKinsey projects ad spending by the gaming sector to reach $6.9 billion by 2019, adding that research from game... Continue reading at AdWeek

[ AdWeek | 2017-06-28 00:00:00 UTC ]
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Sports publisher GiveMeSport built a tech platform to Facebook-proof its audience

The publisher claims its proprietary tech helps it react fast to algorithm changes in Facebook's News Feed. The post Sports publisher GiveMeSport built a tech platform to Facebook-proof its audience appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-06-23 00:00:00 UTC ]
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B&N Eyes Revenue Growth

While the bookseller was able to improve its bottom line through cost savings, executives know they need to find ways to fix stalled sales. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-06-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bottom line #cost savings #find ways


AAP's First Report on 2016 Shows Sales, Revenue Down

The industry sales report for 2016 found that total revenue for the industry fell 6.6%, compared to 2015. Based on sales from 1,207 companies that report to AAP, total revenue last year was $14.25 billion, down from $15.26 billion in 2015. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-06-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #total revenue


Germany's Publishing Revenue Rises 1% in 2016

A new report issued this week by the trade association representing German publishers and booksellers revealed that book revenue was up 1% in Germany last year, hitting €9.28 billion ($10.41 billion). The largest segment seeing gains was children's books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-06-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #report issued


BookNet Canada: Digital Revenue Up in 2016, Ebook Sales Down

Toronto-based Kobo and Seattle's Amazon are neck-and-neck in Canadian publishers' use of ebook retailers, BookNet Canada finds, in a new 2016 survey. The post BookNet Canada: Digital Revenue Up in 2016, Ebook Sales Down appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-06-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #booknet canada #digital revenue #ebook sales #toronto-based kobo #canadian publishers #ebook retailers


BookExpo 2017: Chasing Bigfoot: Jennifer Weiner

Bestselling adult author Jennifer Weiner made her children’s book debut last year with "The Littlest Bigfoot," the first book in a middle grade trilogy of the same name. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-06-02 00:00:00 UTC ]
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‘It doesn’t negate the negatives:’ Facebook’s Instant Articles update ignores revenue issues

Facebook has enhanced its SDK so publishers can design once and post articles across IA, Google AMP and Apple News, but this doesn't address publishers' main concerns of driving revenue. The post ‘It doesn’t negate the negatives:’ Facebook’s Instant Articles update ignores revenue issues... Continue reading at Digiday

[ Digiday | 2017-05-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post articles #google amp #apple news #main concerns #driving revenue


Children's drives revenue growth for Bloomsbury

Bloomsbury grew revenues by 15% to £142.6m in the 12 months to the end of Feburary 2017, in what chief executive Nigel Newton has branded  "a very strong year" for the company. Continue reading at The Bookseller

[ The Bookseller | 2017-05-19 00:00:00 UTC ]
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