Buzasi at FutureBook: 'chase audiences not revenues'

In the digital age companies should chase audiences rather than revenues, Carla Buzasi, global c.e.o. of WGSN, told the FutureBook conference today (14th November). Speaking about her former role as founding editor of The Huffington Post, Buzasi said: “I didn’t have to think about print [versus digital], but we had a legacy publication and that was desktop. Most people started reading on desktop but over three years we saw a significant shift to tablets and smartphones. Continue reading at 'The Bookseller'

[ The Bookseller | 2014-11-15 00:00:00 UTC ]
News tagged with: #carla buzasi #founding editor #huffington post #significant shift

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Flatt joins Bookseller's FutureBook

Tech and culture journalist Molly Flatt will join The Bookseller as associate editor of FutureBook. She succeeds Porter Anderson, who has moved to Publishing Perspectives as editor in chief. Continue reading at The Bookseller

[ The Bookseller | 2016-01-26 00:00:00 UTC ]
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Connect Books' revenue up 1.2% in last quarter

Tough conditions in UK libraries and international markets led Connect Books’ total revenue to decline by 0.8% in the last quarter, however sales were up 1.2% on a like-for-like basis. Continue reading at The Bookseller

[ The Bookseller | 2016-01-14 00:00:00 UTC ]
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Canada's largest newspaper publisher reveals revenue falls

Advertising decreases cause a £2m quarterly loss for Postmedia NetworkCanada’s largest newspaper publisher, Postmedia Network, is instituting a programme of cost-cutting. Why? The sobering figures tell the story.Revenue for the quarter that ended on 30 November 2015 showed a 13.1% decrease on... Continue reading at The Guardian

[ The Guardian | 2016-01-14 00:00:00 UTC ]
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Why Facebook's Audience Network Looks Like a Billion-Dollar Advertising Machine

Facebook is pulling back the curtain just enough to tout how much money it's making for publishers. The Menlo Park, Calif.-based company today said its mobile-focused Facebook Audience Network (FAN) had a $1 billion annual run rate during the fourth quarter for advertising spend, with "the... Continue reading at AdWeek

[ AdWeek | 2016-01-07 00:00:00 UTC ]
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Scholastic revenues fall despite UK growth

Scholastic Inc has reported a drop in earnings of 1.5% for the second quarter of 2016, although its UK market grew in local currency terms. Continue reading at The Bookseller

[ The Bookseller | 2015-12-19 00:00:00 UTC ]
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The Highest-Growth Revenue Streams for Magazine Media in 2015

The biggest revenue upsides are coming from a variety of sources. Guess which one isn’t on the list. The post The Highest-Growth Revenue Streams for Magazine Media in 2015 appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-12-18 00:00:00 UTC ]
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Portico prize winner Benjamin Myers: 'Why bother chasing the big publishers?'

After being turned down by ‘every major publisher in London’ for his Portico winning novel Beastings, the author says landing the £10,000 prize ‘felt like a vindication’ Benjamin Myers, who has beaten Alan Garner to win the £10,000 Portico prize for literature for his novel Beastings, has spoken... Continue reading at The Guardian

[ The Guardian | 2015-12-09 00:00:00 UTC ]
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In pictures: FutureBook Conference 2015

The FutureBook Conference celebrated its fifth anniversary with a line-up including rapper Akala, the leaders of some of UK publishing's biggest companies, and the first BookTech Showcase. The use of data and the increase in mobile users were major themes of the event, which also saw the... Continue reading at The Bookseller

[ The Bookseller | 2015-12-08 00:00:00 UTC ]
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Futurebook 2016 register your interest

Futurebook is Europe's biggest publishing conference bringing together leading thinkers in publishing, retail, editorial, writing, marketing and tech, along with speakers from other industries. Continue reading at The Bookseller

[ The Bookseller | 2015-12-08 00:00:00 UTC ]
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Talk of Security, Mobile and “Open” Dominate UK’s Futurebook Confab

The Bookseller's Futurebook conference in London last Friday focused on the growing importance of security, mobile readers and open access. The post Talk of Security, Mobile and “Open” Dominate UK’s Futurebook Confab appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-12-07 00:00:00 UTC ]
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Publishing Innovation from the UK’s Futurebook Conference

The UK's Futurebook conference showcased numerous new digital publishing initiatives, including a OwnIt! and a new app featuring Agatha Christie's iconic characters. The post Publishing Innovation from the UK’s Futurebook Conference appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-12-07 00:00:00 UTC ]
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FutureBook: the view from other industries

What does publishing look like to those who have worked in other industries, asked FutureBook's panel session "Publishing Through A Looking Glass: A View from Outside"? Continue reading at The Bookseller

[ The Bookseller | 2015-12-05 00:00:00 UTC ]
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HarperCollins scoops two at FutureBook Awards

HarperCollins scooped two prizes at The FutureBook Awards, held at the end of The FutureBook Conference (4th December), but there were also wins for Hachette, Penguin Random House, Faber and BookTech Company of the Year, Reedsy. Continue reading at The Bookseller

[ The Bookseller | 2015-12-05 00:00:00 UTC ]
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Tamblyn to present 'reading manifesto' at Futurebook Conference

Michael Tamblyn, president of Rakuten Kobo, is to present a manifesto for reading at the FutureBook Conference. Continue reading at The Bookseller

[ The Bookseller | 2015-11-24 00:00:00 UTC ]
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Does Your News Media Company Really Know What “Audience” Means?

As we know in the publishing business, audience is key. We sell more advertising because of it, we beat our chests when we reach a certain number, and we believe what we are doing is ultimately for “our audience.”   Looking a ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-11-23 00:00:00 UTC ]
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Touchpress joins new publishing panel at FutureBook

Touchpress is to present its new digital strategy at the FutureBook Conference with head of marketing Tom Williams to join a panel on the new publishing. Continue reading at The Bookseller

[ The Bookseller | 2015-11-20 00:00:00 UTC ]
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Did Someone Say #BlackFriday? Facebook, Instagram Wrap Up Holiday Audiences for Ad Targeting

For any brands still looking to do some holiday shopping, Facebook is making a list of people whose attentions they might want to buy.Starting on Thanksgiving and running through New Year's Day, Facebook and its photo-sharing app Instagram will let brands target ads to people who publish posts... Continue reading at Advertising Age

[ Advertising Age | 2015-11-20 00:00:00 UTC ]
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Futurebook Conference launches a week of daily deals

The Bookseller is to launch a week of FutureBook offers in the run-up to the FutureBook Conference on 4th December. Continue reading at The Bookseller

[ The Bookseller | 2015-11-10 00:00:00 UTC ]
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Writing the FutureBook

This year’s fifth anniversary FutureBook Conference brings together more than 50 speakers from across the media world for a day of reckoning, realisation and revivification. It will, to borrow from a famous beer advert, refresh the parts other digital and publishing events do not reach. Continue reading at The Bookseller

[ The Bookseller | 2015-10-30 00:00:00 UTC ]
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Mahal to chair FutureBook Conference

Sandeep Mahal is to chair the FutureBook Conference 2015. Mahal, most recently director of The Space, will preside over the event, which takes place on 4th December at the Mermaid Theatre in central London. The full programme and preview of FutureBook 2015 has now been released by The... Continue reading at The Bookseller

[ The Bookseller | 2015-10-30 00:00:00 UTC ]
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