Buys That Include Sponsored Content Now 20% of Ad Revenue at Forbes

When Forbes rolled out AdVoice in 2010, the architects planned to blow up the traditional publishing-advertising model. Instead of offering companies just online banner ads, Forbes was giving advertisers the ability to publish their stories directly to the magazine's website.It was a gamble that bothered some media critics, who said Forbes had just tossed a grenade at the ad/edit wall. But three years and a slight rebranding later, the same platform -- now dubbed BrandVoice -- at least appears to be helping Forbes revenue. The company said 20% of its ad revenue this year will come from buys that include Brand Voice elements. The proportion will hit 30% next year, the company said.Accounting for the precise impact of BrandVoice remains tricky, partly because Forbes often sells it as part of larger packages that include other kinds of ads. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2013-10-11 00:00:00 UTC ]
News tagged with: #giving advertisers #stories directly

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For 20 million felons, the punishment never stops

Reuben Jonathan Miller describes the dehumanizing web of restrictions they face outside prison. Continue reading at The Washington Post

[ The Washington Post | 2021-03-05 13:00:00 UTC ]
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Wiley Revenue Rose 3% in Q3

John Wiley's financial performance in the third quarter ended January 31, 2021, was strong enough for the company to raise sales and earnings estimates for the fiscal year ending April 30. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-03-04 05:00:00 UTC ]
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Joy Williams’ first novel in 20 years is coming this fall.

While we don’t know what the state of the our pandemic society will be come September, we can at least be sure that we’ll all be getting a little Joy Williams, as a treat. Specifically, a new novel—her fifth, and her first since 2000’s The Quick and the Dead, which was a runner-up for the […] Continue reading at Literrary Hub

[ Literrary Hub | 2021-03-03 21:01:23 UTC ]
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Roku Buys Nielsen’s Advanced Video Advertising Business, Accelerating DAI Capabilities

Users of connected TV's most popular platform are about to see a major advertising upgrade. Roku and Nielsen are shaking up the connected TV advertising landscape with a landmark deal and strategic alliance: Roku is acquiring Nielsen's advanced video advertising (AVA) business, including the... Continue reading at AdWeek

[ AdWeek | 2021-03-01 21:30:00 UTC ]
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Boldwood Books reports £1.6m revenues in first full year

Boldwood Books has reported revenues of £1.6m in 2020, its first full financial year, and added five new authors to its now 50-strong list. Continue reading at The Bookseller

[ The Bookseller | 2021-03-01 16:36:03 UTC ]
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PRH authors including Dawkins and Mackesy share reasons for hope

Penguin Random House UK is publishing a series of essays from its authors, including Richard Dawkins and Charlie Mackesy, offering reasons to feel hopeful about the months and years ahead. Continue reading at The Bookseller

[ The Bookseller | 2021-03-01 14:00:07 UTC ]
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Your Ultimate Guide on Where to Buy Ebooks

Confused about where to buy ebooks without breaking the bank? Here's your ultimate guide to finding discounts and sales for your next read. Continue reading at Book Riot

[ Book Riot | 2021-03-01 11:35:00 UTC ]
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20 Biography Books For Kids To Help Them Dream Big

A collection of the best biography books for kids to help them learn about history’s most fascinating people and dream a bit bigger, including Turning Pages: My Life Story by Sonya Sotomayor, illustrated by Lulu Delacre. Continue reading at Book Riot

[ Book Riot | 2021-02-26 11:34:00 UTC ]
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Denmark’s Lindhardt & Ringhof Reports ‘Vast Growth in Revenue’ in 2020

'Readers want both digital books as well as the "old-fashioned" print book,' says Lindhardt & Ringhof's CEO. The post Denmark’s Lindhardt & Ringhof Reports ‘Vast Growth in Revenue’ in 2020 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-02-23 12:58:26 UTC ]
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This Ad Centered on Breastfeeding Is Both ‘Unapologetically Raw’ and Joyously Supportive

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[ AdWeek | 2021-02-23 00:46:05 UTC ]
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DoubleVerify: Inflammatory and Misleading Content Spiked 83% Year Over Year Last November

Brands unwittingly spent a minimum of $235 million in advertising on sites linked to disinformation in 2019, according to Global Disinformation Index estimates, and digital media analytics, data and measurement platform DoubleVerify released a new report that examined three of the most important... Continue reading at AdWeek

[ AdWeek | 2021-02-23 00:05:16 UTC ]
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Google will pay News Corp outlets for using their content

Google has signed a three-year agreement to carry content from News Corp publications. In the US, UK and Australia, Google’s News Showcase will now feature stories from The Wall Street Journal, MarketWatch and other outlets. The financial terms of th... Continue reading at Engadget

[ Engadget | 2021-02-17 18:42:24 UTC ]
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Context and environment are driving success for video pre-roll ads

Hilary Pollack, research manager, Twitter Good storytellers know that context matters. But did you know that applies to your ads as well? We partnered with MAGNA and IPG Media Lab to measure the impact of context, specifically content adjacency and user experience, on ad perception and... Continue reading at Digiday

[ Digiday | 2021-02-17 02:00:00 UTC ]
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Arrow buys second from Cousens

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[ The Bookseller | 2021-02-15 16:40:25 UTC ]
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Armitage and Fiennes among all-star cast for PRH Audio's 2000 AD adaptations

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[ The Bookseller | 2021-02-14 17:22:53 UTC ]
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Revenue at Reed Exhibitions Sank 71% Last Year

The company behind the London Book Fair, the “retired” BookExpo, and other publishing-adjacent events saw revenue plunge by 71% in 2020 compared to 2019. Reed said that, due to the pandemic, it is managing its 2021 event schedule “flexibly.” Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-02-11 05:00:00 UTC ]
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‘A retail media company’: How CAMP wants its online content to eventually drive customers back to stores

CAMP had to shift from brick-and-mortar to a strategy that more directly resembles a digital publisher with a penchant for e-commerce. The post ‘A retail media company’: How CAMP wants its online content to eventually drive customers back to stores appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-02-03 05:01:00 UTC ]
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‘A retail media company’: How CAMP wants its online content to eventually drive customers back to stores

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[ Digiday | 2021-02-03 05:01:00 UTC ]
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Tired of buying airport books? These airports are installing Little Free Libraries.

A great idea! Marshall University students in Bret Masters’s building technology class are currently building bookshelves to install Little Free Libraries in Yeager and Huntington Tri-State Airports. The idea for the project was originated by Kelli Johnson, associate librarian at Marshall, when... Continue reading at Literrary Hub

[ Literrary Hub | 2021-02-02 18:12:16 UTC ]
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