When Forbes rolled out AdVoice in 2010, the architects planned to blow up the traditional publishing-advertising model. Instead of offering companies just online banner ads, Forbes was giving advertisers the ability to publish their stories directly to the magazine's website.It was a gamble that bothered some media critics, who said Forbes had just tossed a grenade at the ad/edit wall. But three years and a slight rebranding later, the same platform -- now dubbed BrandVoice -- at least appears to be helping Forbes revenue. The company said 20% of its ad revenue this year will come from buys that include Brand Voice elements. The proportion will hit 30% next year, the company said.Accounting for the precise impact of BrandVoice remains tricky, partly because Forbes often sells it as part of larger packages that include other kinds of ads. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2013-10-11 00:00:00 UTC ]
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A major move for women in leadership in the English-language book publishing markets, Prior moves from Penguin Random House UK to helm Pan Macmillan in London. The post Joanna Prior Succeeds Anthony Forbes Watson as Pan Macmillan CEO appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-09-30 13:15:15 UTC ]
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Penguin General m.d. Joanna Prior has been named the new c.e.o. of Pan Macmillan UK, with Anthony Forbes Watson to step down from the role early next year. Continue reading at The Bookseller
[ The Bookseller | 2021-09-30 08:34:06 UTC ]
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Trusted Media Brands just recently acquired Jukin Media. Here's a look at what its strategy looks like — and what channels are set to expand first. The post Case Study: How Trusted Media Brands is prioritizing video after acquiring a viral digital content company appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-09-29 04:01:00 UTC ]
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Pupils will learn about footballer’s use of social media to highlight social and race issues he cares aboutMarcus Rashford’s much-lauded use of social media to pursue his campaign against child food poverty and persuade the UK government to expand free school meals is to be studied by pupils... Continue reading at The Guardian
[ The Guardian | 2021-09-22 08:45:43 UTC ]
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Nielsen is shifting local TV from ratings-based buying and selling to impressions-based buying. In January, the company will move to impressions-based buying and selling in local markets across the country, it said today. Top line At the same time Nielsen will shift to impressions-based... Continue reading at AdWeek
[ AdWeek | 2021-09-21 14:38:25 UTC ]
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The best science fiction and fantasy book deals of the day, curated by Book Riot Continue reading at Book Riot
[ Book Riot | 2021-09-20 12:33:19 UTC ]
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Toby Hopkins has been appointed director of content licensing at DK as the publishing house develops plans to grow B2B sales in the digital space. Continue reading at The Bookseller
[ The Bookseller | 2021-09-17 22:51:13 UTC ]
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The books we love coming out this week include new titles by Amia Srinivasan, Javier Serena, and Helen Humphreys. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-09-17 04:00:00 UTC ]
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All bets are off as #1 New York Times bestselling author Iris Johansen introduces gambler Logan Tanner. He lives the exhilarating life of a professional gambler, but all the glitz and glamor hide a dark and violent past as an extractor—a world that comes rushing back to him when the beautiful... Continue reading at Book Riot
[ Book Riot | 2021-09-10 10:37:00 UTC ]
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Audible has been named the sponsor of the Women's Prize for Fiction Discoveries programme in a three-year deal. Continue reading at The Bookseller
[ The Bookseller | 2021-09-07 09:47:19 UTC ]
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Quercus has acquired the independent publishing house Arcadia Books for an undisclosed sum, to be based within the MacLehose Press imprint. Continue reading at The Bookseller
[ The Bookseller | 2021-09-06 17:28:46 UTC ]
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A decade ago, you’d be hard-pressed to find a laptop weighing less than three pounds with a profile slimmer than a paperback book. Now every manufacturer has at least one, making even some of the most jaded tech reviewers exclaim “how did they do this?”But, even with the ubiquity of... Continue reading at Engadget
[ Engadget | 2021-09-02 14:10:21 UTC ]
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As much as £2.2 billion (US$3.1 billion) in revenue, the Publishers Association says, is imperiled in the UK's copyright consultation. The post UK’s Publishers Association: 64 Percent of Book Revenue at Stake in Copyright Question appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-08-30 00:44:30 UTC ]
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Although they represent 26 percent of the U.S. population, portrayals lag despite progress in product development and entertainment, Nielsen finds. Continue reading at Advertising Age
[ Advertising Age | 2021-08-19 18:10:40 UTC ]
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If your Kindle has ads or “Special Offers” showing onscreen, it’s because you made a deal. You chose to save money on your Kindle’s purchase price by accepting the "Ad-Supported discount (formerly known as the “With Special Offers” discount). It seemed like a good idea at the time, but now... Continue reading at PC World
[ PC World | 2021-08-18 22:51:00 UTC ]
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There has been lots of media buzz around the latest wave of books about the Trump administration. But how are they selling compared to yesterday's hits? Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-08-13 04:00:00 UTC ]
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As digital media becomes saturated with too many players and ad spend diversification remains top of mind, marketers look to out-of-home as an alternative. The post ‘No one even notices a banner ad anymore’: Marketers see post-pandemic value in out-of-home advertising appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-08-12 04:01:00 UTC ]
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HarperCollins has reported “record profits”, with global revenues growing 19% in the financial year ending 30th June 2021, according to figures from parent firm News Corp. Continue reading at The Bookseller
[ The Bookseller | 2021-08-06 19:17:08 UTC ]
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HarperCollins has bought three standalone crime novels from Irish author Dervla McTiernan in a seven-figure deal, to be published by HarperFiction in the UK, William Morrow in the US and HarperCollins Australia in March 2022. Continue reading at The Bookseller
[ The Bookseller | 2021-08-05 14:26:31 UTC ]
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Shari Lapena’s latest thriller is on the hardcover fiction list, kids are in Halloween mode and other news from the world of best-sellerdom. Continue reading at The New York Times
[ The New York Times | 2021-08-05 09:00:02 UTC ]
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