Buys That Include Sponsored Content Now 20% of Ad Revenue at Forbes

When Forbes rolled out AdVoice in 2010, the architects planned to blow up the traditional publishing-advertising model. Instead of offering companies just online banner ads, Forbes was giving advertisers the ability to publish their stories directly to the magazine's website.It was a gamble that bothered some media critics, who said Forbes had just tossed a grenade at the ad/edit wall. But three years and a slight rebranding later, the same platform -- now dubbed BrandVoice -- at least appears to be helping Forbes revenue. The company said 20% of its ad revenue this year will come from buys that include Brand Voice elements. The proportion will hit 30% next year, the company said.Accounting for the precise impact of BrandVoice remains tricky, partly because Forbes often sells it as part of larger packages that include other kinds of ads. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2013-10-11 00:00:00 UTC ]
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Ad Age Agency Report 2021: Rankings and analysis

Ad Age Agency Report is an annual ranking and analysis of advertising and marketing-services agencies. The report includes rankings based on U.S. and worldwide revenue. We have published Ad Age Agency Report every year since 1945. We published Ad Age Agency Report 2021 on May 3, 2021. A... Continue reading at Advertising Age

[ Advertising Age | 2021-05-02 18:39:14 UTC ]
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In her novel ‘When the Stars Go Dark,’ Paula McLain draws on abuse cases, including her own

Polly Klaas and other victims add real-world terror to McLain’s new suspense novel. Continue reading at The Washington Post

[ The Washington Post | 2021-04-23 12:00:00 UTC ]
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SPCK buys Lion Hudson's publishing business

The Society for Promoting Christian Knowledge (SPCK) is acquiring the publishing business of Lion Hudson from the AFD Group to become the UK’s largest Christian publisher. Continue reading at The Bookseller

[ The Bookseller | 2021-04-21 20:30:24 UTC ]
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Maryland lottery and gaming chief to retire after presiding over span with record lottery and casino revenues

Deputy Director James R. Nielsen will then become acting director while Republican Gov. Larry Hogan’s appointments office searches for Gordon Medenica’s successor. Continue reading at Baltimore Sun

[ Baltimore Sun | 2021-04-15 21:12:04 UTC ]
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Report: Russian Book Market Down 20 Percent in 2020

Publishers in Russia talk of little hope of a turnaround in 2021, describing a book market that was sliding before the pandemic. The post Report: Russian Book Market Down 20 Percent in 2020 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-04-13 16:54:20 UTC ]
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2020’s most challenged books include ‘The Hate U Give’ and others about race

The list, compiled by the American Library Association, is meant to inform the public about censorship. Continue reading at The Washington Post

[ The Washington Post | 2021-04-06 06:46:02 UTC ]
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PRH Worldwide Revenue Hit $4.4 Billion in 2020

Driven by strong sales in the U.S. in 2020, revenue at Penguin Random House increased 4.6% over 2019, while profits jumped 23%. The U.S. accounted for 58% of worldwide sales, up from 56% in 2019. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-03-30 04:00:00 UTC ]
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HarperCollins to Buy Houghton Mifflin’s Trade Publishing Unit

The $349 million deal will help the publisher expand its back catalog at a moment of growing consolidation in the book business. Continue reading at The New York Times

[ The New York Times | 2021-03-29 19:44:12 UTC ]
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News Corp. buys Houghton Mifflin Harcourt books division

Rupert Murdoch’s News Corp. is buying Houghton Mifflin Harcourt’s book-publishing division, with titles by J Continue reading at ABC News

[ ABC News | 2021-03-29 16:27:03 UTC ]
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Quarto sees 2020 revenue fall 7% but profits rose

The Quarto Group saw revenue fall 7% year on year in 2020 to $126.9m (£91.5m) although adjusted operating profit increased to $10.6m (£7.6m) in the same period. Continue reading at The Bookseller

[ The Bookseller | 2021-03-22 10:24:18 UTC ]
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Hodder buys two more from Iain Dale

Hodder & Stoughton has bought two books, including The Presidents, to be edited by former Biteback chief Iain Dale. Continue reading at The Bookseller

[ The Bookseller | 2021-03-22 02:46:01 UTC ]
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Facebook and News Corp Strike Pay Deal for Australian Content

The deal with News Corp followed a standoff over legislation passed by the Australian government to compensate publishers. Continue reading at The New York Times

[ The New York Times | 2021-03-16 18:21:40 UTC ]
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Facebook to pay News Corp for content in Australia

The "landmark" deal comes after Australia passed a world-first law targeting Facebook and Google. Continue reading at BBC News

[ BBC News | 2021-03-16 09:56:32 UTC ]
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Sulley retires after nearly 20 years at Hodder Education

Hodder Education's Robert Sulley is retiring after nearly two decades with the company. Continue reading at The Bookseller

[ The Bookseller | 2021-03-16 07:21:07 UTC ]
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Rupert Murdoch's News Corp strikes deal as Facebook agrees to pay for Australian content

News Corp is the largest media company to sign agreement with Facebook since laws passed by Scott Morrison’s governmentRupert Murdoch’s News Corp says a landmark three-year agreement with Facebook to pay for its Australian content will transform the terms of trade for journalism.Facebook has... Continue reading at The Guardian

[ The Guardian | 2021-03-15 23:55:55 UTC ]
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Regnery Revenue Fell in 2020

A good fourth quarter was not enough to offset a first half sales slump at Regnery. The publisher has set a 75,000-copy first printing for Josh Hawley's 'The Tyranny of Big Tech,' which will be published on May 4. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-03-12 05:00:00 UTC ]
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Maryland Legislature Passes Law Supporting Library Access to Digital Content

The Maryland legislature this week became the first to pass legislation that would ensure libraries can license digital content that is available to consumers. Similar legislation is pending in New York and Rhode Island. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-03-11 05:00:00 UTC ]
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Question of the Day: How did data shape content creation in a year of change?

In 2021, Digiday and Connatix teamed up to ask experts at the Digiday Publishing Summit how the past year’s unprecedented online audience surge fundamentally changed the ways publishers use data to create content. In this installment of the Question of the Day, Joetta Gobell, vice president of... Continue reading at Digiday

[ Digiday | 2021-03-10 02:00:00 UTC ]
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‘We don’t have visibility’: Google’s ad targeting limits expose publishers with reliance on open programmatic market and first-party data weakness

Most digital publishers connect to Google’s ad tech in some way, but those reliant on open programmatic ad exchanges, and without robust first-party data solutions, could be hurt by Google's data decisions. The post ‘We don’t have visibility’: Google’s ad targeting limits expose publishers with... Continue reading at Digiday

[ Digiday | 2021-03-08 05:01:00 UTC ]
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