When Forbes rolled out AdVoice in 2010, the architects planned to blow up the traditional publishing-advertising model. Instead of offering companies just online banner ads, Forbes was giving advertisers the ability to publish their stories directly to the magazine's website.It was a gamble that bothered some media critics, who said Forbes had just tossed a grenade at the ad/edit wall. But three years and a slight rebranding later, the same platform -- now dubbed BrandVoice -- at least appears to be helping Forbes revenue. The company said 20% of its ad revenue this year will come from buys that include Brand Voice elements. The proportion will hit 30% next year, the company said.Accounting for the precise impact of BrandVoice remains tricky, partly because Forbes often sells it as part of larger packages that include other kinds of ads. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2013-10-11 00:00:00 UTC ]
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Firebrand Technologies has been acquired by Media Do International, the U.S. subsidiary of Tokyo-based Media Do Ltd., a major e-book distributor. Firebrand founder Fran Toolan will remain CEO for at least the next three years. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-02-02 05:00:00 UTC ]
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Jeff Bezos, founder and CEO of Amazon, will hand over the CEO duties to Andy Jassy, head of Amazon Web Services, this summer. The company reported that sales in the year jumped 38% over 2019, to $386.1 million, and earnings skyrocketed 84%. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-02-02 05:00:00 UTC ]
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Tony Bruce, senior publisher at Routledge, talks to us about the plans for Routledge Classics' 20th anniversary. Continue reading at The Bookseller
[ The Bookseller | 2021-02-01 07:56:34 UTC ]
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Turner Publishing Company has acquired Los Angeles-based Prospect Park Books. The purchase adds more than 100 titles to Turner's backlist. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-02-01 05:00:00 UTC ]
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Distributor Bookwire and digital publisher Saga Egmont partner to make thousands of Spanish-language ebooks and audiobooks available. The post Germany’s Bookwire and Denmark’s Saga Egmont: Spanish-Language Content appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-01-28 18:48:43 UTC ]
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Bliss is rare these days. Enjoy it. For me, that means burying myself in twenty-year-old manga to get through the day. Continue reading at Book Riot
[ Book Riot | 2021-01-28 11:37:00 UTC ]
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Among the group's priorities will be to advocate for “less restrictive" e-book licenses and new digital licenses that would allow libraries to "own" digital works with the same associated rights as print materials. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-01-27 05:00:00 UTC ]
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Digital publishers have invested in providing employees with more virtual wellness services and career development programs in order to ease staffer stress levels. The post ‘Not just the Zoom happy hour’: Why publishers are adding benefits to lift employee peace of mind appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-01-22 05:01:00 UTC ]
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Bloomsbury is to publish fashion designer and entrepreneur Anya Hindmarch's guide to modern living, If In Doubt, Wash Your Hair. Continue reading at The Bookseller
[ The Bookseller | 2021-01-13 22:23:11 UTC ]
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Shutdowns in December short-circuited the German market's progress in making up book sales losses from spring lockdowns. The post Börsenverein Report Shows 2020 German Book Revenue Down 2.3 Percent appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-01-08 15:54:29 UTC ]
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Egmont UK's 2019 revenue decreased 8.9% to £37.9m but the publisher had a £369,000 pre-tax profit in the financial year before the book business was bought by HarperCollins, new figures uploaded to Companies House show. Continue reading at The Bookseller
[ The Bookseller | 2021-01-08 08:40:13 UTC ]
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Wiley has moved further into Open Access (OA) with the $298m (£219m) acquisition of London-based scientific research publisher Hindawi. Continue reading at The Bookseller
[ The Bookseller | 2021-01-06 07:51:01 UTC ]
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John Wiley has expanded its presence in the open access field with the acquisition of Hindawi, a London-based scientific research publisher of more than 200 peer-reviewed scientific, technical, and medical journals. Wiley paid $298 million for Hindawi, which had 2020 revenue of $40 million. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-01-06 05:00:00 UTC ]
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Agreement on retransmission fees will allow Baltimore area Verizon Fios subscribers to continue to see WBAL-TV and NBC content. Continue reading at Baltimore Sun
[ Baltimore Sun | 2021-01-01 14:23:03 UTC ]
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Hedge fund Alden, Tribune’s largest shareholder, has offered to buy the rest of the newspaper publisher at a price that values it at $520.6 million Continue reading at ABC News
[ ABC News | 2020-12-31 15:47:06 UTC ]
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Want a Little Free Library or lending library for your home? Here are 17 awesome Little Free Libraries to buy right now. - Kelly Jensen Continue reading at Book Riot
[ Book Riot | 2020-12-23 11:32:00 UTC ]
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Scholastic saw revenues plunge 32% year on year to $406.2m and operating income fall 54% in the second quarter, as its business continued to be hit by the pandemic, although trade sales rose. Continue reading at The Bookseller
[ The Bookseller | 2020-12-17 18:36:39 UTC ]
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In the U.S. and around the world, the third quarter of 2020 wasn't a pretty one for traditional advertising revenue. But digital media is looking up. According to Magna's latest quarterly advertising forecast, U.S. linear advertising revenues for 2020 (which include linear TV, linear radio,... Continue reading at AdWeek
[ AdWeek | 2020-12-07 02:00:00 UTC ]
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The collective hopes to turn the Oxford home of the famed author into a center celebrating his works. Continue reading at The Huffington Post
[ The Huffington Post | 2020-12-02 20:54:10 UTC ]
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Mariah Carey's list of 'essential 2020 reading' includes a host of books by Black authors, along with the pop diva's own bestselling recent memoir. Continue reading at Los Angeles Times
[ Los Angeles Times | 2020-12-01 18:44:49 UTC ]
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