When Forbes rolled out AdVoice in 2010, the architects planned to blow up the traditional publishing-advertising model. Instead of offering companies just online banner ads, Forbes was giving advertisers the ability to publish their stories directly to the magazine's website.It was a gamble that bothered some media critics, who said Forbes had just tossed a grenade at the ad/edit wall. But three years and a slight rebranding later, the same platform -- now dubbed BrandVoice -- at least appears to be helping Forbes revenue. The company said 20% of its ad revenue this year will come from buys that include Brand Voice elements. The proportion will hit 30% next year, the company said.Accounting for the precise impact of BrandVoice remains tricky, partly because Forbes often sells it as part of larger packages that include other kinds of ads. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2013-10-11 00:00:00 UTC ]
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Bonnier Books UK has acquired independent Scottish publisher Black & White Publishing as part of its long-term strategy for growth. Continue reading at The Bookseller
[ The Bookseller | 2021-07-27 19:25:22 UTC ]
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Open Road Integrated Media has acquired Bloodhound Books, a U.K.-based publisher of e-books and print titles. Founded in 2014, Bloodhound has a backlist of about 600 fiction titles, and has sold approximately six million copies of its books worldwide. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-07-27 04:00:00 UTC ]
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As advertisers have been increasing their carbon impact through the growing use of digital advertising, one adtech business has developed a campaign in a bid to support their attempt to repair the damage. Good-Loop, has created an ad tracker, 'The Green Ad Tag', which can be run cross-platform... Continue reading at AdWeek
[ AdWeek | 2021-07-19 12:56:17 UTC ]
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In a busy year for gaming mergers, another deal has just been announced. Tencent is to fully acquire Sumo Group, the UK developer behind LittleBigPlanet 3 and Crackdown 3. The Chinese web giant is offering 513 pence per share for the studio, in which it already owns an 8.75 percent stake,... Continue reading at Engadget
[ Engadget | 2021-07-19 09:14:25 UTC ]
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Phaidon made an operating loss of £1.3m in the year ending June 30th 2020, a 33% bigger loss than the previous year, due to the "adverse effects" of multiple national lockdowns, according to accounts filed at Companies House. Continue reading at The Bookseller
[ The Bookseller | 2021-07-16 04:54:45 UTC ]
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'The Candy House,' set for April 5, 2022, is being dubbed by Scribner as a "sibling novel" to Egan's Pulitzer Prize-winning 2010 book, 'A Visit from the Goon Squad,' and is set over the course of decades in and around both New York City and San Francisco. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-07-01 04:00:00 UTC ]
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The “rise of the hybrid author” was discussed at London Book Fair, with the prediction that writers will increasingly buy back rights to their own books from publishers. Continue reading at The Bookseller
[ The Bookseller | 2021-06-24 22:00:58 UTC ]
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Among winners of the 2021 Pulitzer Prizes are novelist Louise Erdrich, Malcolm X biographer Tamara Payne and the post-Reconstruction history "Wilmington's Lie." Continue reading at Los Angeles Times
[ Los Angeles Times | 2021-06-11 20:45:06 UTC ]
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Oxford University Press (OUP) is to close its subsidiary Oxuniprint in August with the loss of 20 jobs. Continue reading at The Bookseller
[ The Bookseller | 2021-06-08 14:17:07 UTC ]
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Bertelsmann is expanding its footprint in Brazil’s fast-growing education market, buying a major stake in medical company Afya. Continue reading at The Bookseller
[ The Bookseller | 2021-06-08 11:31:52 UTC ]
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In 2020, the Audio Publishers Association sales report finds more than 71,000 audiobooks were published in the US, up 39 percent over 2019. The post Audio Publishers Association Cites 12-Percent 2020 US Audiobook Revenue Growth appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-06-01 13:14:36 UTC ]
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These summer reads make great companions whether you're hitting the beach or staying in. Continue reading at The Washington Post
[ The Washington Post | 2021-05-27 13:36:17 UTC ]
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Another unexpected boost for publishers, as Abu Dhabi's crown prince puts the equivalent of US$1.6 million into play for book purchases. The post Sheikh Mohamed Funds Book Buying at Abu Dhabi International Book Fair appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-05-24 18:01:11 UTC ]
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Shola von Reinhold wins the award for small publishing houses with their novel LOTE, but financial reward split among 10 publishersThe Scottish author Shola von Reinhold has won the Republic of Consciousness prize for small presses for their “dazzling” queer debut novel LOTE. But the £20,000... Continue reading at The Guardian
[ The Guardian | 2021-05-19 12:17:35 UTC ]
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In a huge deal in the library and information publishing world, London-based Clarivate has agreed to acquire ProQuest, an acquisition expected to be completed later this year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-05-17 04:00:00 UTC ]
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Gayl Jones has not published a book for 20 years, but her publisher, Beacon Press, is determined to make up for lost time, publishing five new books by the influential author over the next two years—including the novel 'Palmares' this September. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-05-14 04:00:00 UTC ]
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Elliott Management, which acquired Barnes & Noble in September 2019, has reached an agreement to buy the stationery retailer Paper Source. B&N CEO James Daunt will add oversight of Paper Source to his responsibilities. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-05-12 04:00:00 UTC ]
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Waterstones and Barnes & Noble owner Elliott Investment Management is buying the assets and operations of US stationery and gift retailer Paper Source, with James Daunt overseeing the chain. Continue reading at The Bookseller
[ The Bookseller | 2021-05-11 23:30:36 UTC ]
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RBmedia has acquired the audiobook publishing business of McGraw-Hill Professional in a deal that adds about 400 business books to the audio publisher's list, chief content officer Troy Juliar said. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-05-11 04:00:00 UTC ]
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Amazon Publishing will sponsor Capital Crime's 2021 New Voices Award sponsored by Amazon Publishing with a £1,000 cash prize and potential publication. Continue reading at The Bookseller
[ The Bookseller | 2021-05-05 13:40:42 UTC ]
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