When Forbes rolled out AdVoice in 2010, the architects planned to blow up the traditional publishing-advertising model. Instead of offering companies just online banner ads, Forbes was giving advertisers the ability to publish their stories directly to the magazine's website.It was a gamble that bothered some media critics, who said Forbes had just tossed a grenade at the ad/edit wall. But three years and a slight rebranding later, the same platform -- now dubbed BrandVoice -- at least appears to be helping Forbes revenue. The company said 20% of its ad revenue this year will come from buys that include Brand Voice elements. The proportion will hit 30% next year, the company said.Accounting for the precise impact of BrandVoice remains tricky, partly because Forbes often sells it as part of larger packages that include other kinds of ads. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2013-10-11 00:00:00 UTC ]
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From sci fi horror like Parasite by Mira Grant to science fantasy like Iron Widow by Xiran Jay Zhao, those genre-blending science fiction books have something for every reader. Continue reading at Book Riot
[ Book Riot | 2022-03-10 11:35:00 UTC ]
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The VAB is helping to create new standards for TV measurement, but can it be an objective party if it counts some measurement providers -- but not Nielsen -- as dues-paying members? The post Q&A with VAB CEO Sean Cunningham on the trade org’s role in the TV ad industry’s measurement makeover... Continue reading at Digiday
[ Digiday | 2022-03-04 05:01:00 UTC ]
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A lot of caped crusaders are hitting theaters this year. Here are a few you can catch at home. Continue reading at Wired
[ Wired | 2022-03-03 12:00:00 UTC ]
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Waterstones, the U.K. bookstore chain owned and overseen by the same team—Elliott Advisors and James Daunt—that runs Barnes & Noble has acquired Blackwell's that operates 18 U.K. bookstores. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-03-01 05:00:00 UTC ]
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Rising YA sci-fi and fantasy author Lani Forbes died on February 3 in Boise, Idaho, following a nine-month battle with neuroendocrine cancer. She was 35. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-02-17 05:00:00 UTC ]
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Indigo Books & Music, Canada's leading book retailer, reported strong results for its third quarter ended January 1, 2022 with revenue up 17.9% and earnings jumping. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-02-14 05:00:00 UTC ]
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When Dennis Johnson and Valerie Merians founded Melville House 20 years ago, they had no idea their small press would eventually become one of the country’s most respected independent publishers. Yet here they are. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-02-11 05:00:00 UTC ]
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The Steam Deck, Valve’s take on a Switch-style portable PC gaming machine, is perhaps the most anticipated piece of portable hardware since…well, since the Nintendo Switch. So it’s understandable that the technology press is champing at the bit to devour every detail about it, even well before... Continue reading at PC World
[ PC World | 2022-02-09 18:09:04 UTC ]
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The Steam Deck, Valve’s take on a Switch-style portable PC gaming machine, is perhaps the most anticipated piece of portable hardware since…well, since the Nintendo Switch. So it’s understandable that the technology press is champing at the bit to devour every detail about it, even well before... Continue reading at PC World
[ PC World | 2022-02-08 14:47:24 UTC ]
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Lakeside Book Company, the book printing division of LSC Communications, will acquire Phoenix Color from ALJ Regional Holdings for $134.8 million. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-02-07 05:00:00 UTC ]
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The passage of a new state order in Saxony permits the Leipzig Book Fair to be staged physically in March with restrictions in place. The post Germany’s Leipzig Book Fair Confirms a Physical 2022 Show: March 17 to 20 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-02-03 16:32:39 UTC ]
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Education technology firm Cengage Group has agreed to acquire cybersecurity education provider Infosec for $190.8m (£146m). Continue reading at The Bookseller
[ The Bookseller | 2022-02-01 14:29:54 UTC ]
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When Roku and Nielsen struck a strategic alliance last March, users of connected TV's most popular platform were promised a major advertising upgrade. Roku, whose platform now has 56.4 million active accounts, is adding Nielsen's Digital Ad Ratings audience guarantees to its ad platform OneView,... Continue reading at AdWeek
[ AdWeek | 2022-02-01 14:00:00 UTC ]
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Creator Josh Wardle ‘thrilled’ that newspaper is taking over internet sensationThe New York Times has acquired the viral word game Wordle for an undisclosed seven-figure sum, the publisher announced on Monday.Created by a Reddit engineer and launched in October, Wordle gives players just six... Continue reading at The Guardian
[ The Guardian | 2022-01-31 23:22:01 UTC ]
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From using your local library and supporting independent bookshops, to borrowing virtuallyMany websites offer ebooks and audiobooks at no cost. Project Gutenberg lists more than 67,000 out-of-copyright titles which can be read online or downloaded in a wide range of formats. Similarly, Librivox... Continue reading at The Guardian
[ The Guardian | 2022-01-31 07:00:45 UTC ]
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After years of discussion and planning, it's finally here: the American Library Association's new winter event, LibLearnX, will run through January 24. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-01-21 05:00:00 UTC ]
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In 2021, chain-wide sales at Half Price Books were up 20% over 2020. The company now runs 124 stores in 19 states. Employees have unionized at four different stores in Minnesota. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-01-20 05:00:00 UTC ]
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Cornerstone has created a TV advert featuring real readers to support the paperback publication of Katie Fforde’s novel A Wedding in the Country. Continue reading at The Bookseller
[ The Bookseller | 2022-01-18 19:17:21 UTC ]
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