When Forbes rolled out AdVoice in 2010, the architects planned to blow up the traditional publishing-advertising model. Instead of offering companies just online banner ads, Forbes was giving advertisers the ability to publish their stories directly to the magazine's website.It was a gamble that bothered some media critics, who said Forbes had just tossed a grenade at the ad/edit wall. But three years and a slight rebranding later, the same platform -- now dubbed BrandVoice -- at least appears to be helping Forbes revenue. The company said 20% of its ad revenue this year will come from buys that include Brand Voice elements. The proportion will hit 30% next year, the company said.Accounting for the precise impact of BrandVoice remains tricky, partly because Forbes often sells it as part of larger packages that include other kinds of ads. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2013-10-11 00:00:00 UTC ]
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Hachette Children's Group is to publish two books in a "funny, feminist, witchy" YA series from debut author Julia Tuffs. Continue reading at The Bookseller
[ The Bookseller | 2020-10-30 01:58:02 UTC ]
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As part of Faber's marketing campaign for The Cummings Files: Confidential–Thoughts, Ideas, Actions by Dominic Cummings, a digital advertising van was driven around Barnard Castle ahead of the spoof diary's publication on Thursday (29th October). Continue reading at The Bookseller
[ The Bookseller | 2020-10-29 21:31:44 UTC ]
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HarperCollins is collaborating with graphic design company Design and Art Direction (D&AD) to find an emerging designer who will create a new brand identity for C S Lewis' The Chronicles of Narnia series. Continue reading at The Bookseller
[ The Bookseller | 2020-10-29 10:43:11 UTC ]
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There’s no denying that this is a rough—if not catastrophic—year for many businesses, from mom-and-pop-run local eateries to huge corporations like Macy’s. But as the Washington Post noted, a national array of bookstores and readerly good-will has helped Bookshop.org raise millions for indie... Continue reading at Electric Literature
[ Electric Literature | 2020-10-28 11:00:00 UTC ]
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Social Sentinel technology scans and analyzes digital content to identify potential safety and security threats, according to Richfield-based Navigate360. Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2020-10-27 16:39:45 UTC ]
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With Halloween fast-approaching, I feel the need (along with every other person on the book internet) to remind you that one of the scariest things imaginable might happen: your local indie bookstore might close. Their fate is in your hands. Go on and pick up one (or two or three) of these new... Continue reading at Literrary Hub
[ Literrary Hub | 2020-10-27 13:16:05 UTC ]
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Frankfurt Book Fair director Jürgen Boos has said he envisions a hybrid digital/physical model at the 2021 edition of the world's biggest trade fair. Continue reading at The Bookseller
[ The Bookseller | 2020-10-18 15:36:03 UTC ]
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Javier Celaya is the founder and c.e.o. of Dosdoce.com, a member of the executive board of the Digital Economy Association of Spain, as well as head of institutional relations at the Spanish Digital Publishing Association (Aselid). He talks to Tom Tivnan. Continue reading at The Bookseller
[ The Bookseller | 2020-10-14 01:37:55 UTC ]
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Amazon Publishing is launching its first ever ad campaign for a celebrity in the UK, rolling out digital signage across 100 London bus stops for essay collection Nothing Like I Imagined by US actress Mindy Kaling. Continue reading at The Bookseller
[ The Bookseller | 2020-10-13 00:14:33 UTC ]
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Book export organization Brazilian Publishers has a full lineup of online events during the Frankfurter Buchmesse week, as well as a catalogue of titles with rights available. (Sponsored) The post ‘Brazilian Publishers’ Brings Creativity and Content to Frankfurt appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-10-12 02:30:18 UTC ]
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Seven Dials is publishing a new cookbook containing over 100 "budget-friendly" recipes that can be prepared in under 20 minutes, and cost readers less than £20 a week. Continue reading at The Bookseller
[ The Bookseller | 2020-10-09 11:42:02 UTC ]
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Michael Joseph has bought a memoir from Jake Tyler, the mental health advocate, adventurer, runner, walker and depression sufferer who made headlines when he embarked on a 3,000-mile journey around the UK. Continue reading at The Bookseller
[ The Bookseller | 2020-10-08 12:33:17 UTC ]
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Transworld has acquired four more novels from Trisha Ashley, who has been with the publisher since 2016. Continue reading at The Bookseller
[ The Bookseller | 2020-10-08 06:34:02 UTC ]
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Vroman's Bookstore is just one of many independent bookstores in danger of closing as a result of the pandemic. It's not too late to save them. Continue reading at Los Angeles Times
[ Los Angeles Times | 2020-10-05 10:00:03 UTC ]
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Programming for this year's Weltempfang in the digital Frankfurt has Europe and its connections as the main focus. The post Weltempfang 2020: Issue-Driven Content Scheduled for Frankfurter Buchmesse appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-10-02 17:47:39 UTC ]
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Hodder has acquired audio rights in Professor Olivette Otele’s history of Africans in Europe, African Europeans. Continue reading at The Bookseller
[ The Bookseller | 2020-09-29 01:56:39 UTC ]
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John Murray Press will publish Ilona Bannister's debut novel When I Ran Away on its Two Roads imprint. Continue reading at The Bookseller
[ The Bookseller | 2020-09-28 10:28:24 UTC ]
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IDW Media Holdings announced plans to launch a kids, family, and young adult division as part of its IDW Entertainment and IDW Publishing units. The division will operate under the direction of Jeff Brustrom, who has been named its v-p, and will focus primarily on animation. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-09-22 04:00:00 UTC ]
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Key Insight: Demand for more accountability and transparency has been loud for years, and cuts to ad budgets during the pandemic have made it louder. Today, global measurement and data analytics firm Nielsen is rolling out a new tool called Nielsen Compass, which matches audience levels across... Continue reading at AdWeek
[ AdWeek | 2020-09-17 12:00:07 UTC ]
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‘Tis the season for book awards! Today, the National Book Foundation announced the longlist for the 2020 National Book Award for Young People’s Literature. The National Book Awards, created in 1950, is the most prestigious literary prize in the United States, rewarding quality and cogent... Continue reading at Literrary Hub
[ Literrary Hub | 2020-09-16 14:15:20 UTC ]
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