Buys That Include Sponsored Content Now 20% of Ad Revenue at Forbes

When Forbes rolled out AdVoice in 2010, the architects planned to blow up the traditional publishing-advertising model. Instead of offering companies just online banner ads, Forbes was giving advertisers the ability to publish their stories directly to the magazine's website.It was a gamble that bothered some media critics, who said Forbes had just tossed a grenade at the ad/edit wall. But three years and a slight rebranding later, the same platform -- now dubbed BrandVoice -- at least appears to be helping Forbes revenue. The company said 20% of its ad revenue this year will come from buys that include Brand Voice elements. The proportion will hit 30% next year, the company said.Accounting for the precise impact of BrandVoice remains tricky, partly because Forbes often sells it as part of larger packages that include other kinds of ads. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2013-10-11 00:00:00 UTC ]
News tagged with: #giving advertisers #stories directly

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Cengage takes 17% revenue hit in first quarter

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[ The Bookseller | 2020-08-13 04:17:15 UTC ]
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Tribune closing 5 newsrooms including NY Daily News

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[ ABC News | 2020-08-12 23:24:40 UTC ]
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Women's Prize sponsor Baileys launches free Reclaim Her Name series

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[ The Bookseller | 2020-08-12 02:14:44 UTC ]
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Ebury buys Bartlett's story of 'Missing Cryptoqueen'

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[ The Bookseller | 2020-08-11 01:13:49 UTC ]
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HarperCollins' annual global revenue falls 4.4%

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[ The Bookseller | 2020-08-07 14:12:09 UTC ]
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NYC Child Care Plan Includes Using Libraries

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[ Book Riot | 2020-08-05 10:33:00 UTC ]
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Binc Adding Staff to Service Demand

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[ Publishers Weekly | 2020-08-05 04:00:00 UTC ]
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[ Digiday | 2020-08-03 04:01:29 UTC ]
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US publishing revenue nudged up 1.1% in 2019

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[ The Bookseller | 2020-08-03 03:47:29 UTC ]
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Print Unit Sales Jump by 20% In Late July

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[ Publishers Weekly | 2020-07-31 04:00:00 UTC ]
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CUP scores slim revenue rise despite Covid-19 hit

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[ The Bookseller | 2020-07-30 15:46:19 UTC ]
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Lake Union buys two novels from Katherine Slee

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[ The Bookseller | 2020-07-29 21:35:25 UTC ]
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Quarto's revenues fall 17%, but Powell hails good UK trade performance

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[ The Bookseller | 2020-07-29 11:49:36 UTC ]
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Pearson reports first-half revenue drop of 17%

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[ The Bookseller | 2020-07-24 08:05:58 UTC ]
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Revenue Tumbled 71% in First Half of 2020 at Reed Exhibitions

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[ Publishers Weekly | 2020-07-23 04:00:00 UTC ]
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[ The Bookseller | 2020-07-23 02:26:48 UTC ]
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Dan Peres Is the New Editor-in-Chief of Ad Age | People on the Move

[caption id="attachment_182909" align="alignright" width="150"] Dan Peres[/caption] Dan Peres is taking over Ad Age as its next editor-in-chief, succeeding Brian Braiker, who left in April after three years atop the masthead. Peres is best known as the former editor-in-chief of Details, a role... Continue reading at Folio Magazine

[ Folio Magazine | 2020-07-22 20:16:42 UTC ]
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[ Folio Magazine | 2020-07-22 20:16:42 UTC ]
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Dan Peres Is the New Editor-in-Chief of Ad Age | People on the Move

Author loses spot in Top 10 after buying 400 copies of his own book

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[ The Guardian | 2020-07-22 11:24:02 UTC ]
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